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Holidays & Seasonal Trends

INSIDER
Report
Retail Trends to Watch in 2026
Which retail trends are set to define 2026? Using location intelligence, we explore the shifting patterns that could shape the retail landscape in the year ahead.
Placer Research
November 14, 2025

Articles & Executive Insights

Article
Placer.ai October 2025 Mall Index: Shoppers Return to Malls
Mall traffic surged in October 2025 – likely driven by early holiday shopping – with visits jumping YoY and MoM across all mall formats.
Shira Petrack
November 13, 2025
2 minutes
Article
How Starbucks Proved That Free Isn’t Everything
Starbucks’ $29.95 Bearista glass drove a 37.8% visit surge – nearly matching Red Cup Day’s free-cup frenzy. The viral launch proved that creativity, emotion, and scarcity can spark major traffic, showing consumers will still splurge on products that feel special.
Lila Margalit
November 13, 2025
3 minutes
Article
Three Retailers to Watch Ahead of the Holidays
As the 2025 holiday season nears, retailers like Framebridge, Best Buy, and ALDI are gaining momentum through expansion, innovation, and value-driven strategies. Foot traffic data reveals how these brands are connecting with shoppers and setting the tone for a strong end-of-year retail performance.
Maytal Cohen
November 12, 2025
3 minutes
Article
High-Street Retail Poised for Another Holiday Rush
Foot traffic is set to surge across America’s premier shopping corridors this holiday season. Placer.ai data highlights how 5th Avenue, Rodeo Drive, and the Magnificent Mile each follow distinct seasonal patterns – and attract a mix of affluent visitors, families, and young singles.
Lila Margalit
November 10, 2025
4 minutes
Article
Serving Those Who Served: How Restaurants Honor Veterans Day
Summary: Full-service restaurants across the U.S. see major traffic spikes on Veterans Day as they honor service members with free meals and special offers. Data from last year shows how these gestures strengthen community connection and business performance.
Lila Margalit
November 7, 2025
2 minutes
Article
October Promotions Aimed to Capture Demand From Value-Seeking Consumers In-Store and Online
Early-October sales events from major retailers aimed to capture value-seeking consumers across channels. While in-store traffic softened, e-commerce activity surged, highlighting how early promotions now set the stage for holiday demand both online and in-store.
Ezra Carmel
October 22, 2025
4 minutes
Article
Retail Outlook: A Tale of Two Consumers Heading into Holiday 2025
Holiday 2025 reveals a split in consumer behavior. Affluent shoppers drive luxury growth, while budget-conscious consumers seek deals. Retail success depends on timing, precision, and understanding shifting priorities.‍
R.J. Hottovy & Elizabeth Lafontaine
October 21, 2025
4 minutes
Article
The Summer Slowdown: Why Consumers Are Pumping the Brakes on Travel
Economic uncertainty and rising prices are causing consumers to pull back on discretionary travel, opting for shorter, regional "micro-cations." This shift is reshaping the traditional summer vacation, leading to less driving and flying, a trend visible in gas station and airport traffic data. This cautious consumer behavior is expected to influence the broader retail and travel landscapes for the remainder of 2025.
R.J. Hottovy
August 7, 2025
3 minutes
Industry Trends
The Industry Trends Report offers insight into how visitation has changed over time across a variety of industries and regions in the United States. Easily view foot traffic metrics and compare year-over-year changes for the industries and states that interest you.
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Reports

INSIDER
Report
Winning Holiday Shoppers in 2025: Key Insights for Advertisers and Retailers
Dive into the data to uncover the retail categories, audiences, and timing strategies poised to deliver high-impact campaigns this holiday season. 
Placer Research
October 30, 2025
INSIDER
Report
Hotels in the Heart of the City
Dive into the data to examine hotel visit trends across four major downtown cores: Miami, Chicago, New York, and Los Angeles.
Placer Research
March 10, 2025
6 minutes
INSIDER
Report
2024 Holiday Lessons: Paving the Way for 2025 
Dive into the 2024 holiday season retail and dining foot traffic data to uncover valuable insights for holiday success in 2025.
Placer Research
January 9, 2025
9 minutes
INSIDER
Report
Meet You at the Mall: Malls' Summer Draw
We dove into the data to see how malls have been performing in 2024 – and explore factors driving mall foot traffic during peak summer months
Placer Research
October 11, 2024
8 min read
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