(July 19, 2023) Vibenomics, the leading in-store digital advertising provider, announced today that it has partnered with Placer.ai, the leading location analytics and marketing intelligence platform for the physical world. This partnership provides Vibenomics with the most accurate in-store visitation data and audience insights to build the most accurate and addressable solution for audio and display advertising in retail stores.
Retail Media has become an increasingly critical component of brick-and-mortar retail strategy, yet objective and contextual measurement has proven challenging. Partnering with Placer.ai, a trusted and widely used resource for retailers, helps Vibenomics leverage these objective metrics within its impression data as part of a more holistic in-store audio and digital display measurement process.
"Placer.ai’s advanced location analytics and foot traffic insights are a valuable addition to our retail media solutions, as we now offer our clients a more comprehensive understanding of consumer behavior and preferences,” said Paul Brenner, SVP of Retail Media and Partnerships of Vibenomics, a Mood Media Company. "The combination of Vibenomics in-store audio and display solutions with Placer's insights and analytics will empower retailers and brands to make informed, effective advertising decisions that yield better results."
As retailers continue to build out their retail media in-store capabilities for promotional messaging and to aid in the customer journey, technical solution providers will play crucial roles. Leveraging retailers’ first-party data coupled with privacy-oriented third-party data is critical to Retail Media’s ongoing development.
“The increasing emphasis on Retail Media within the physical retail landscape underscores the significant potential it offers to those marketing or selling products in-store,” said Dan Hight, VP of Channel Partnerships at Placer.ai. “By combining accurate and dependable measurement and analytics capabilities with leading solution providers — like Vibenomics — agencies and brands can enhance their ability to better target, measure and demonstrate the impact and value of in-store media within their comprehensive retail media strategies.”
About Vibenomics, a Mood Media Company:
Vibenomics, a Mood Media Company, is the leading in-store digital advertising provider. Our platform provides a single, all-in-one retail media network, empowering retailers to digitize their on-premise experience and advertisers to connect with customers via display, audio and experiential channels. Through a first-of-its-kind turnkey solution, this model delivers the ubiquity and revenue-generating capabilities needed to drive the next iteration of retail media. Acquired by Mood Media in 2023, Vibenomics works with hundreds of CPGs and more than 50 endemic and non-endemic categories today. The company plans to expand its retail locations to more than 500,000 worldwide. To learn more about Vibenomics, visit https://www.vibenomics.com.
Placer.ai is the most advanced foot traffic analytics platform allowing anyone with a stake in the physical world to instantly generate insights into any property for a deeper understanding of the factors that drive success. Placer.ai is the first platform that fully empowers professionals in retail, commercial real estate, hospitality, economic development, and more to truly understand and maximize their offline activities.