Thanks for Visiting!

Register for free to get the full story.

Sign Up
Already have a Placer.ai account? Log In

Placer Bytes: Recoveries for Lululemon, Macy's and Nordstrom

by 
Ethan Chernofsky
 on 
September 1, 2020
Placer Bytes: Recoveries for Lululemon, Macy's and Nordstrom

In this Placer Bytes, we dive into the recoveries of Lululemon, Macy’s, and Nordstrom to check on the status of some of apparel’s biggest brands.

Lululemon Showing Signs of Hope

Heading into 2020, Lululemon was the darling of offline apparel and with good reason. Visits in January and February were up 17.1% and 24.8% respectively, continuing a trend of massive growth. Yet, the pandemic posed more than just a short term threat to the brand. Though athleisure is a stronger sector, the combination of higher prices compared to competitors and an orientation towards experiential elements created a real-long term risk. 

Yet, it looks like Lululemon’s offline comeback is happening. Since the week beginning July 6th, every week has seen week-over-week growth. And even adding seasonality into the mix, numbers are improving. Visits the weeks beginning August 3rd and 10th were down 29.0% and 26.2% year over year, respectively with the latter marking the highest year-over-year traffic since late June. 

Lululemon’s growth is especially impressive considering one of the brand’s core risk areas - high density of stores in major cities. While similarly oriented “urban” brands like Whole Foods have taken a harder hit relative to their sector, Lululemon is actually outperforming the wider apparel space - which was down 30.2% year over year the week of August 10th - even with this disadvantage. The result could expose Lululemon’s true strength, and its further growth potential into newer locations.

Hope in Department Stores?

There wasn’t tremendous enthusiasm for department stores before COVID hit, and the joint impact on malls and apparel in general, have created a uniquely challenging environment for these brands. But the early recovery data does reveal some important factors that could define the sector’s leaders in the coming years.

For example, Macy’s wider distribution positioned it to be less impacted by COVID resurgences - even though they happened in key states. And by July 2020, visits were down 43.7%, a huge bump from May, when they were down 56.0% year over year.

But Macy’s visit growth does look to have stalled as it copes with different regions being impacted by COVID, well, differently. The result has been mixed returns with weeks of growth followed by declines. On the other hand, Nordstrom with a more limited regional focus has benefited hugely from key states like New York reopening. Since the week beginning July 13th, every week has shown week-over-week growth as visits pull ever closer to 2019 levels. 

And this could continue to be a key theme that impacts brands across a range of sectors. A wide regional distribution helps to offset the depth of decline but can also limit full recoveries. Conversely, a tighter regional distribution creates a real risk of fuller collapse, while opening powerful windows for growth when the pandemic moves in the right direction. With the likelihood that COVID could make its impact felt deep into  2020, this could be a key element that defines 2020 success.

Will Lululemon continue to impress? How will a wider dispersion of stores impact Macy’s? Visit Placer.ai to find out.

Get 3 brand & industry
breakdowns every week

Subscribe to the newsletter

Great! Prepare your inbox for data-driven insights...
Oops! Something went wrong while submitting the form.

Get a Demo

Please enter your first name
Please enter your last name
Please provide a valid email
Please enter your email
Please enter company name

Thanks for reaching out!

One of our experts will be in touch soon

Try Placer.ai Free
Oops! Something went wrong while submitting the form.
Checking in With Discount & Dollar Stores
Peeking Behind The Curtain: Movie Theaters in 2023 and Beyond
Diving Into Brick-and-Mortar Eyewear
Getting Into Gear: Exploring The Auto Part Industry
Recapping Valentine’s Day 2024 Foot Traffic Trends
Fitness: A Strong Start to 2024
Dutch Bros. Continues To Percolate Visits
Super Bowl 2024: Placer.ai’s Postgame Foot Traffic Analysis
CAVA & sweetgreen Are On the Rise
Hats Off For Off-Price
Who Is Shopping at Malls?
Drilling Down Into Home Improvement
Walmart, Target, Costco & Superstore Space 2023 Recap
Catching Up With Shake Shack and Wingstop
Something To Chew On: Demographic Shifts at Steakhouse Chains
Placer.ai Office Index: Looking Back at 2023
Recapping RBI & Yum! Brands’ 2023 Foot Traffic Performance
Placer.ai White Paper Recap – January 2024
Who Shops at Anthropologie and Urban Outfitters?
Three Taco Chains to Watch in 2024
Starbucks and Dunkin’: 2023 in Four Data Points
Who Visits CVS and Walgreens?
Fashionably Frugal: Apparel in 2023
Catching Up With Fast Food
The Grocery Sector in 2023: An End-of-Year Recap
3 Mall & Shopping Center Trends for 2024
Bakery Chains Rising To The Top
Placer.ai and Esri Partner to Deliver Geospatial Analytics
Tampa Tourism Trends
Going For The Green: The Changing Dynamics Of Country Clubs
Christmas Day Dining Recap
Major Urban Shopping Districts – Holiday Season Recap
Placer.ai Office Index: December 2023 Recap
Recapping the 2023 Holiday Shopping Season
Placer.ai White Paper Recap – December 2023
7 Retail & Dining Segments to Watch in 2024
Diving Into Holiday Season Favorites
Super Saturday and Christmas Eve Eve: A Winning Combination
3 Budget Grocery Chains Finishing 2023 On a High Note
Making It In America: International Chicken Chains Bring The Heat
Domestic Tourism at a Glance: A Q3 2023 Roundup
Five Pizza Chains On The Rise
Jewelry Brands Taking Advantage of the DTC Opportunity
Secondhand News: Kids' Thrift Shops
Recapping 2023’s Dining M&As
MetLife Stadium Kicks Off Football Season
Placer.ai Office Index: November 2023 Recap
Small Coffee Chains Brewing Big Success
Placer.ai White Paper Recap – November 2023
Thanksgiving Travel 2023 Recap
Checking in With Nike and Lululemon
Black Friday 2023 Retail Recap
Starbucks’ 2023 Holiday Menu & Red Cup Day Performance
Turkey Wednesday 2023
Who Attended the 2023 Pickleball Championship? 
Three Surprising Holiday Shopping Trends
What’s in Store for Ulta Beauty This Holiday Season?
Best Buy and Department Stores: A Holiday Deep Dive
Discount & Dollar Stores: Strength Toward The End of the Year
The State of Off-Price Retail: Discounts Seal The Deal
Placer Mall Index Recap: October 2023
Placer.ai Office Index: October 2023 Recap
Retail Corridors Ahead of the 2023 Holiday Season
California, Here Gap Comes
Checking in With Home Improvement
Getting Into the Glasses Game: Warby Parker Takes Over
Fitness Positioned for a Strong 2023 Finish
White Paper Recap: October 2023
Coffee Giants Brewing Up Business
Popeyes and Burger King Lead the Way
Diving into Yum!
Looking Ahead to Black Friday 2023
Blockbusters Drive Movie Theater Comeback
Crocs and Boot Barn: Shoe-Ins for Success
McDonald’s and Chipotle's Winning Recipe
The State Of Steak: Checking in With Texas Roadhouse
Pleasant Pastimes: Pickleball Potential Proves Potent
Who’s Driving Downtown Manhattan’s Weekend Revival?
Diving into Downtown Manhattan Foot Traffic Trends
Rite Aid: Rightsizing Right
Major League Soccer: Its Die-Hard and Casual Fans
The Anchor Recap: September 2023
Placer.ai Office Index: September 2023 Recap
Placer Mall Index Recap: September 2023
September White Paper Recap
The Consumer Habits of College Students
JCPenney: Rightsizing and Revitalizing
Pent-Up Demand Ahead of October Sales Events
4 Strategies Retailers are Using to Drive Traffic to Their Venues
5 Key Regional Grocery Players Impressing in 2023
Upscale Kitchenware Trending Up
Costco Finds More Room for Growth
Four C-Store Chains Making an A-Grade
National Parks + Outdoor Summer Activities
Diving Into Darden: Summer 2023 Update
The Summer Event Effect
Messi: Massive in Miami
Looking Back on Back to School 2023
The Anchor Recap: August 2023
Placer.ai Office Index: August 2023 Recap