Thanks for Visiting!

Register for free to get the full story.

Sign Up
Already have a Placer.ai account? Log In

Placer.ai investigates who really won the Super Bowl [Hint: Supermarkets are always the real winners]

by 
Ryan Dowd
 on 
February 11, 2019
Placer.ai investigates who really won the Super Bowl [Hint: Supermarkets are always the real winners]

Placer.ai crunched the numbers for the country’s top 24 supermarkets to find out which supermarkets won the lion’s share of Super Bowl pre-game shopping foot traffic

Win or lose...it really doesn’t matter. It’s all about how you...shopped for the big game. Placer.ai investigated the perennial winners of Super Bowl fever: The supermarkets. Every year, Americans go crazy making sure they have the sandwiches, beer, chips, salsa, and other salty snacks necessary to watch the biggest sporting and TV event of the year.

Placer.ai crunched the numbers at the country’s top 24 supermarket chains representing 18,000 stores to find out:

  • Which supermarket had the most foot traffic?
  • What was the overall amount of foot traffic at supermarkets this year compared with 2018 and how does it correlate to the overall interest in this year’s game?
  • How does Super Bowl foot traffic compare to an average weekend?
  • How did each of the top supermarket chains fare compared to one another?  

If you’d like to access the full report, just drop us a line at press@placer.ai. Here are the high level findings:

The Daily Supermarkets Index (see details below) demonstrates what foot fall looked like in the weeks leading up to Super Bowl Sunday.  We found that, on average, foot traffic spiked 10% in the 2 days leading up to Game Day.

Foot Traffic was down -3% in 2019 as compared to the same time period in 2018.  According to the New York Times, rating were down -5% for this year’s game as compared to 2018 suggesting that there is a significant positive correlation between supermarket visits and interest in the Super Bowl.

As compared to a normal weekend, Smart and Final Extra took home the Vince Lombardi Trophy with a staggering 31% jump in foot traffic as compared to a normal weekend.  

In terms of raw numbers, Costco is the back-to-back champion with the most consistent, highest number of people doing their Super Bowl shopping at the members-only warehouse club.  

 

About the Daily SuperMarkets Index:

The Placer.ai Supermarkets Index tracks the aggregate Foot Traffic at the over 18,000 retail grocery shopping locations representing 24 top brands to measure the health of the physical retail economy and gain insights into the impact that events have on consumer behavior. The index includes the following top brands: Smart and Final Extra, Stater Bros. Markets, Albertsons, Save Mart, Ralph’s, Harris Teeter, WinCo Foods, King Soopers, Sprouts Farmers Market, Safeway, Food 4 Less, Publix, H-E-B, Trader Joe’s, Hy-Vee, Aldi, Wegman’s, Costco Wholesale, Kroger, Market Basket, Whole Foods Market, and Giant Eagle Supermarket.

Get 3 brand & industry
breakdowns every week

Subscribe to the newsletter

Great! Prepare your inbox for data-driven insights...
Oops! Something went wrong while submitting the form.

Get a Demo

Please enter your first name
Please enter your last name
Please provide a valid email
Please enter your email
Please enter company name

Thanks for reaching out!

One of our experts will be in touch soon

Try Placer.ai Free
Oops! Something went wrong while submitting the form.
Location Intelligence Breakdown: Coffee Caps-Off 2022
Digitally Native Brands Lean Into Brick & Mortar
Washington, D.C. Population Changes & Trends
A Location Intelligence Perspective on Macy’s Rightsizing
Amazon-Powered Shopping: The Future of Brick-and-Mortar Grocery?
Cold Weather, Hot Visits: Diving into Winter Resorts
Wawa and 7-Eleven: Leaning Into the “Slurpee Effect”
2022 and Beyond: Catching Up With McDonald’s & Chipotle
Let’s Have Some Fun! Going Out Is In
Placer.ai’s Q4 2022 Quarterly Index
Placer.ai Adds Industry Executives to Leadership Team To Drive Company's Next Phase of Growth
5 Emerging Retail Formats: 2023’s Brick-and-Mortar Evolution
Grocery Update: Zooming in on the Lone Star State
2022 Office Recap: The Year of the TGIF Work Week
What Lies Ahead for Brick-and-Mortar Luxury in 2023
Placer.ai Mall Indexes: December 2022 Recap
Looking Back on 2022’s Holiday Shopping Season
Post-Pandemic Migration Trends in New York
Top Retailers for 2023
The Live Sports Advertising Opportunity
Domestic Migration to the Mountain States: Small Shifts with Big Implications
New Year, New Food: 5 Dining Trends For 2023
Announcing Placer.ai’s COVID RECOVERY DASHBOARD
This is Why Shop-in-Shops Are Everywhere
Super Saturday 2022 Recap
The San Francisco Shift
Grocery Year-End Update: Publix in the Spotlight
Three Ways Retailers Can Think Small to Increase Store Impact
Offline Beauty Is on an Upswing
The Evolving Migration Patterns of New York’s Florida Snowbirds
Placer.ai Office Index: November 2022 Recap
How Viral Social Media Trends Can Drive Offline Engagement
Are You Ready for Some Football? Experiential Marketing Shows Promise
Mall and Shopping Center Trends For 2023
Retail Corridors and Indoor Malls: A Holiday Head-to-Head
Placer Bytes: Nike, lululemon, and GameStop Update
Placer.ai Mall Indexes: November 2022 Update
Black Friday 2022: Consumers Hear the Call
Digitally Native Brands: Taking Off, Offline
Discount and Dollar Stores Leading the Pack
Turkey Wednesday 2022
Retail’s Evolving Holiday Season
Placer Bytes: Starbucks and Department Stores Ahead of Black Friday
Ulta: A Force to be Reckoned With
College Towns Drive Dining Growth
Foot Traffic Trends Reveal Consumers Ready for Holiday Cheer
How Retailers Can Win Big By Going Small
How Are Consumers Feeling Ahead of Black Friday 2022?
Off-Price, Hibbett, and Dick’s Pre-Holiday Check-in
Ho, Ho, Wholesale: Costco, Sam’s Club, and BJ’s
October 2022’s Retail Rebound
Target and Walmart Ahead of the Holidays
Home Improvement: Leave it to the Pros
Despite Inflation, Holiday Season is Off to a Good Start
Placer.ai Office Index: October 2022 Recap
Placer.ai Mall Indexes- October 2022 Update
Americans Double Down on Fitness
The State of Grocery
CVS and Walgreens: The Wave Continues
Coffee Chains Brewing Up Visits
Placer.ai Spotlight: Pizza Players
What Drove COVID-Era Urban Migration Trends?
Kroger and Albertsons: A Merging of Strengths
Texas Roadhouse Innovations Dishing Up Success
Holidays on the Horizon: Mid-Range and Luxury Shopping
McDonald's and Chipotle's Post-Pandemic Success
Announcing Placer.ai’s Q3 2022 Quarterly Index
5 Hot Restaurant Brands for 2023
Target Finds a Winning Deals Day Formula
Five Trends to Watch for 2022’s Holiday Shopping Season
September 2022 Analysis: A Difficult Month and Time for Optimism
Inflation’s Retail Winners
Five Apparel Retailers to Watch Ahead of the Holidays
Placer.ai Spotlight: Wawa’s QSR Pivot
Placer.ai Mall Indexes: September 2022 Recap
Placer.ai Office Indexes: September 2022 Recap
The Impact of Population Growth on Commercial Real Estate 
Starbucks' New Makeover
There's Somethin' About Pumpkin
Expanding Offline Reach
Breakfast Restaurants are Rising in Popularity
The Power of Labor Day 2022
Tourism in Miami Heating Up
Citi Trends on the Rise
Reaching Rural Consumers Through Retail Media Network
Darden Restaurants Cooking Up Success
The Home Improvement Sector: A Sign of Consumer Confidence
QSR Is Having a Northeastern Growth Spurt
Domestic Migration’s Ripple Effects
A Look Back at Back To School 2022
Kroger Digital Tell-All
The Return of In-Person Networking
The Reinvention of the American Mall  
Placer.ai Office Building Indexes: August 2022 Recap 
Placer.ai Mall Indexes - August 2022 Recap
Five Below’s Back to School Success
Plus-Size Fashion’s Staying Power
Placer Bytes: Best Buy & GameStop 
Petco Barking Up the Right Tree
Lipstick Effect Boosts Ulta’s Growth