Thanks for Visiting!

Register for free to get the full story.

Sign Up
Already have a account? Log In

2019 Q2 Retail Index - Apparel

Ethan Chernofsky
August 8, 2019
2019 Q2 Retail Index - Apparel

The Retail Apocalypse may be an exaggerated and overused narrative, but few industries have felt the wrath to the same extent as apparel. For all of the challenges built into online apparel retail - from inability to check fit and feel to returns - there has been an ongoing focus on the struggles of the top brands offline. With companies like Dress Barn closing down completely and others struggling to remain afloat, some of the negative attention has been warranted. 

Yet, there are signs that a surge could be on the way. Brands like Lululemon are pushing forward with impressive growth and innovative approaches to the in-store experience. And our analysis of Memorial Day Weekend 2019 showed some of the top apparel companies seeing significant visit bumps.

So did Q2 show an improvement? We analyzed ten of the top apparel retailers in the US to see how their in-store performance stacked up.

Strong Growth Compared to Q1

With the thawing of the cold seemed an apparent rise in apparel interest with all of the measured brands seeing a significant uptick in visits apart from Sears. While the latter’s decline was largely due to a wide range of closed stores, it still serves in stark contrast to the growth elsewhere. Old Navy led the way with 46.3% growth on Q1 visits, while Ross and Kohls both enjoyed visit increases that jumped over 30%.

Visit Duration a Strength

Unsurprisingly, these retailers saw strength in the visit duration metric with even the lowest of the group - again Sears - seeing a 43-minute visit duration. This speaks to the relative strength of the group to bring visits that offer the high potential of conversions. It also offers a glimpse into potential areas of innovation and improvement. Because these brands succeeded in increasing foot traffic and extending the visits, there are ample opportunities to creatively engage audiences to drive sales and support new revenue streams.

Tight Competition

While the other sectors analyzed for the Q2 Retail Index series saw a few dominant players at the top, the apparel analysis revealed close competition. Five of the ten companies analyzed saw over 10% share of the combined traffic with one - JCPenney - coming in just below at 9.7%. 

And this further emphasizes the aforementioned point - innovation is key. With a tight group of retailers all competing over the same market and each managing to secure a fairly large portion, there is an opportunity for one or more to stand out from the crowd. Whether it be implementing experiential retail components into the store experience or focusing on tactics that drive a more harmonious mix between online and offline - the potential for a standout to emerge is there.


While retail may be going through a period of reinvention, that same force offers some powerful opportunities for offline apparel players. From new concepts in stores, to better leveraging the calendar, there are a host of ways to drive improved performance. Q2 saw a strong rise in visits, and if the momentum continues, it could be an indication of an apparel revival.

Get 3 brand & industry
breakdowns every week

Subscribe to the newsletter

Great! Prepare your inbox for data-driven insights...
Oops! Something went wrong while submitting the form.

Get a Demo

Please enter your first name
Please enter your last name
Please provide a valid email
Please enter your email
Please enter company name

Thanks for reaching out!

One of our experts will be in touch soon

Try Free
Oops! Something went wrong while submitting the form.
Black Friday 2023 Retail Recap
Starbucks’ 2023 Holiday Menu & Red Cup Day Performance
Turkey Wednesday 2023
Who Attended the 2023 Pickleball Championship? 
Three Surprising Holiday Shopping Trends
What’s in Store for Ulta Beauty This Holiday Season?
Best Buy and Department Stores: A Holiday Deep Dive
Discount & Dollar Stores: Strength Toward The End of the Year
The State of Off-Price Retail: Discounts Seal The Deal
Placer Mall Index Recap: October 2023 Office Index: October 2023 Recap
Retail Corridors Ahead of the 2023 Holiday Season
California, Here Gap Comes
Checking in With Home Improvement
Getting Into the Glasses Game: Warby Parker Takes Over
Fitness Positioned for a Strong 2023 Finish
White Paper Recap: October 2023
Coffee Giants Brewing Up Business
Popeyes and Burger King Lead the Way
Diving into Yum!
Looking Ahead to Black Friday 2023
Blockbusters Drive Movie Theater Comeback
Crocs and Boot Barn: Shoe-Ins for Success
McDonald’s and Chipotle's Winning Recipe
The State Of Steak: Checking in With Texas Roadhouse
Pleasant Pastimes: Pickleball Potential Proves Potent
Who’s Driving Downtown Manhattan’s Weekend Revival?
Diving into Downtown Manhattan Foot Traffic Trends
Rite Aid: Rightsizing Right
Major League Soccer: Its Die-Hard and Casual Fans
The Anchor Recap: September 2023 Office Index: September 2023 Recap
Placer Mall Index Recap: September 2023
September White Paper Recap
The Consumer Habits of College Students
JCPenney: Rightsizing and Revitalizing
Pent-Up Demand Ahead of October Sales Events
4 Strategies Retailers are Using to Drive Traffic to Their Venues
5 Key Regional Grocery Players Impressing in 2023
Upscale Kitchenware Trending Up
Costco Finds More Room for Growth
Four C-Store Chains Making an A-Grade
National Parks + Outdoor Summer Activities
Diving Into Darden: Summer 2023 Update
The Summer Event Effect
Messi: Massive in Miami
Looking Back on Back to School 2023
The Anchor Recap: August 2023 Office Index: August 2023 Recap Mall Index: August 2023 Recap White Paper Recap: August 2023
Starbucks Pumpkin Spice Latte Strikes Again
Big Scoop: We All Scream For Ice Cream
Sports Away: Lululemon & Nike’s Momentum Continues
Summer Visits Heat Up For Recreation and Outdoor Gear Chains
No CSS overwrite - July 2023 Office Index Recap
Staging - August 2023 Mall Indec
Mid-Atlantic Grocery Deep Dive
Experiential Chains Heating Up This Summer
Petco Goes Big by Going Small
Ulta Beauty: Leading the Discretionary Pack
Discount and Dollar Chains Continue to Thrive
Summer of Sports: DICK’s Sporting Goods and Hibbett Sports
Off-Price: Succeeding Into Summer
The Anchor Recap: July 2023
Superstores Maintaining Pandemic Gains Amidst Economic Headwinds
2023: Home Improvement at the Halfway Point
July 2023 Office Index Recap Mall Index: July 2023 Recap
The Taylor Swift Visit Lift
Southwestern Grocery Dive
July 2023 White Paper Recap: Halfway Point Review & Quarterly Index
Yum! Brands: Driving Dining Visits
Slurpees and Summer Movies Stimulate Consumer Foot Traffic
Cool Beans: Summer Coffee Update
Checking In on Back to School 2023
Crocs and New Balance Tip The Scales
Burger Bliss: Shake Shack and In-N-Out Stacking Visits
Chipotle & McDonald's Continue to Reign Supreme
Vibenomics and Partner to Enhance Retail Media In-Store Measurement
California Grocers Here We Come!
Marriott’s Different Audiences
Bonchon and Kura Sushi Thrive in the Fast-Casual Scene
A Shoe In: Footwear Climbs to the Top
Cheers! Raising a Glass to Beverage Retail Office Index: June 2023 Recap Mall Index June 2023 Recap – A Turn of the Tide and a Dive into Open-Air Lifestyle Centers
Local Kitchens: Redefining the Restaurant
Unlocking Urban Insights: The Value in Manhattan’s Employees
Ohio State Parks On The Rise
How is Inflation Impacting the High-Income Shoppers?
Five Fast-Growing Dining Chains
What To Expect From Prime Day and July Sales Events in 2023
The State Of Fashion: How Are Apparel Retailers Faring in 2023?
2023’s Latest Dining Success Story: GEN Korean BBQ House
The NBA Finals: A Location Intelligence Perspective
Moving the Market: The Impact of Domestic Migration on Housing Costs
Post-Pandemic Museum Update
The Darden-est Things
The Enduring Demand for Urban and Suburban Retail