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Migration & Regional Market Trends

INSIDER
Report
LA vs SF: Divergent Office Recovery Paths
See the data on Los Angeles and San Francisco's divergent office recovery paths and understand why Century City is emerging as LA's standout submarket for CRE professionals.
Placer Research
August 4, 2025

Articles & Executive Insights

Article
The Rising Stars: Six Metro Areas Welcoming Young Professionals
Where are relocators going in 2024, and what are they looking for? We take a closer look at several markets that have seen positive net domestic migration to see who is moving to these hubs and what might be drawing them there.
Bracha Arnold
September 23, 2024
4 minutes
Article
Domestic Migration and Population Growth: Strong Currents Off The Carolina Coast
Many Americans have relocated to states like Texas, Florida, Montana, and Maine in recent years. We checked in with another region of the country that’s become a domestic migration hotspot in recent years - South Carolina - to explore what’s attracting movers to the state. 
Ezra Carmel
August 26, 2024
3 minutes
Article
Placer 100 Index for Retail & Dining: June 2024 Recap
How did the Placer 100 Index for Retail & Dining fare in June 2024? We dove into the data to find out.
Article
Placer.ai Mall Index: June 2024 Recap
Year-over-year visits to Indoor malls, open-air shopping centers, and outlet malls have been on the rise in recent months. How are they faring heading into the summer season? We dove into the data to find out.
Maytal Cohen
July 9, 2024
3 minutes
Article
Placer.ai Office Index: June 2024 Recap
Dive into the data to see how the office recovery is progressing nationwide and in major business hubs across the U.S.
Lila Margalit & Samuel Roche
July 8, 2024
3 minutes
Article
Frozen Delights: Exploring Ice Cream Chains Across America
Everybody loves ice cream – so with summer underway, we dove into the data to explore the performance of ice cream shops nationwide.
Lila Margalit & Maytal Cohen
July 1, 2024
3 minutes
Article
Placer 100 Index for Retail & Dining: Introduction and May 2024 Recap
Introducing the Placer 100 Index for Retail & Dining – a curated, dynamic list of leading chains that offers insight into wider trends impacting the retail, dining, and shopping center segments.
Addison Southerland
June 17, 2024
5 minutes
Industry Trends
The Industry Trends Report offers insight into how visitation has changed over time across a variety of industries and regions in the United States. Easily view foot traffic metrics and compare year-over-year changes for the industries and states that interest you.
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Reports

INSIDER
Report
Domestic Migration in 2025: The Great Slowdown
Dive into the data to explore domestic migration patterns over the past four years – and uncover states and metro areas emerging as relocation hotspots in 2025.
Placer Research
April 25, 2025
6 minutes
INSIDER
Report
Blueprint for Recovery: Lessons From New York’s Office Comeback
Dive into the data to see how New York office visitation patterns evolved in 2024 - and uncover trends shaping Big Apple work routines heading into 2025.
Placer Research
February 27, 2025
INSIDER
Report
2024 Migration Trends: The Continued Draw of Mountain States
Find out how affordable living, economic opportunities, and lifestyle appeal are transforming Idaho, Nevada, and Wyoming into top relocation destinations.
Placer Research
December 2, 2024
7 minutes
INSIDER
Report
The Rising Stars: Six Metro Areas Welcoming Young Professionals
Find out which metro areas are seeing positive net migration and discover what might be drawing newcomers to these cities.
Placer Research
September 23, 2024
3 minutes
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