Migration & Regional Market Trends

INSIDER
Report
2026 CRE OutlookRead the report to find out which markets are gaining ground in office recovery, where retail traffic is strongest, and how population shifts are reshaping demand.
Placer Research
March 19, 2026
Articles & Executive Insights

Article
Black Friday Weekend: Plenty of Reason for CheerBlack Friday is the biggest retail milestone of the year – drawing millions of shoppers to stores nationwide. How did brick-and-mortar retailers fare during this year’s Black Friday? We took a closer look at the data to find out.
Lila Margalit
December 5, 2024
3 minutes

Article
Pre-Thanksgiving Travel & Leisure Visitation PatternsMany Americans choose to take the entire week of Thanksgiving off, heading home early and maximizing family time during the holiday. How does the extra vacation time impact travel and leisure foot traffic? We dove into the data to find out.
Shira Petrack
December 4, 2024
4 minutes

Article
Suiting Up in Boston: Newbury Street Suitsupply Store Showing Signs of StrengthCaroline Wu
November 15, 2024
2 minutes

Article
A Tale of Three Cities: Return-to-Office Trends for Houston, Dallas, and AustinOffice traffic in Texas rose early 2024, but Houston saw recent drops. Austin bucks trends with longer commutes linked to higher return rates, possibly due to population growth and Tesla. Dallas sees higher returns closer to offices.
Caroline Wu
October 4, 2024
2 minutes

Article
The Rising Stars: Six Metro Areas Welcoming Young ProfessionalsWhere are relocators going in 2024, and what are they looking for? We take a closer look at several markets that have seen positive net domestic migration to see who is moving to these hubs and what might be drawing them there.
Bracha Arnold
September 23, 2024
4 minutes

Article
Domestic Migration and Population Growth: Strong Currents Off The Carolina CoastMany Americans have relocated to states like Texas, Florida, Montana, and Maine in recent years. We checked in with another region of the country that’s become a domestic migration hotspot in recent years - South Carolina - to explore what’s attracting movers to the state.
Ezra Carmel
August 26, 2024
3 minutes

Article
Placer 100 Index for Retail & Dining: June 2024 RecapHow did the Placer 100 Index for Retail & Dining fare in June 2024? We dove into the data to find out.
Addison Southerland & Bracha Arnold
July 10, 2024
4 minutes
Reports

INSIDER
Report
LA vs SF: Divergent Office Recovery PathsSee the data on Los Angeles and San Francisco's divergent office recovery paths and understand why Century City is emerging as LA's standout submarket for CRE professionals.
Placer Research
August 4, 2025
6 minutes

INSIDER
Report
Domestic Migration in 2025: The Great SlowdownDive into the data to explore domestic migration patterns over the past four years – and uncover states and metro areas emerging as relocation hotspots in 2025.
Placer Research
April 25, 2025
6 minutes

INSIDER
Report
Blueprint for Recovery: Lessons From New York’s Office ComebackDive into the data to see how New York office visitation patterns evolved in 2024 - and uncover trends shaping Big Apple work routines heading into 2025.
Placer Research
February 27, 2025
INSIDER
Report
2024 Migration Trends: The Continued Draw of Mountain StatesFind out how affordable living, economic opportunities, and lifestyle appeal are transforming Idaho, Nevada, and Wyoming into top relocation destinations.
Placer Research
December 2, 2024
7 minutes




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