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Migration & Regional Market Trends

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Report
LA vs SF: Divergent Office Recovery Paths
See the data on Los Angeles and San Francisco's divergent office recovery paths and understand why Century City is emerging as LA's standout submarket for CRE professionals.
Placer Research
August 4, 2025

Articles & Executive Insights

Article
2024 Retail and Dining Trends Update
Are full-service restaurants making a comeback? And what is the state of retail in early 2024? We dove into the data to find out.
Ezra Carmel
June 12, 2024
3 minutes
Article
Diving Into Kroger: A Strong Start to 2024
The Kroger Co, is a leading player in the grocery store space, operating its eponymous brand as well as a variety of regional banners. We dove into the data to see how key Kroger chains are faring in 2024 – and to explore the different audiences served by the company’s varied portfolio. 
Samuel Roche
June 10, 2024
3 minutes
Article
Placer.ai Office Index: May 2024 Recap
With summer nearly upon us, we dove into the data to see how the return-to-office fared in May 2024. Did the post-pandemic visit recovery trajectory observed in April continue apace? And which major regional hub saw the most YoY visit growth? 
Lila Margalit
June 5, 2024
3 Min
Article
Las Vegas: A Tourism and Migration Deep Dive
We dove into tourism and migration data for Las Vegas, NV to take a closer look at changing visitor and resident populations in the entertainment capital of the world.
Ezra Carmel
June 3, 2024
3 minutes
Article
CAVA Still Going Strong
CAVA is growing rapidly, with plans to reach 1,000 locations by 2032. How is the fast-casual chain performing across its major markets? We take a closer look.
Shira Petrack
May 21, 2024
3 minutes
Article
Walmart, Target, and Wholesale Clubs Continue to Thrive
As visits to Superstores continue to rise, we analyzed recent foot traffic data for Walmart, Target, Costco Wholesale, Sam’s Club, and BJ’s Wholesale Club and dove into Walmart’s Q1 2024 regional performance.
Shira Petrack
May 14, 2024
3 minutes
Industry Trends
The Industry Trends Report offers insight into how visitation has changed over time across a variety of industries and regions in the United States. Easily view foot traffic metrics and compare year-over-year changes for the industries and states that interest you.
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Reports

INSIDER
Report
Domestic Migration in 2025: The Great Slowdown
Dive into the data to explore domestic migration patterns over the past four years – and uncover states and metro areas emerging as relocation hotspots in 2025.
Placer Research
April 25, 2025
6 minutes
INSIDER
Report
Blueprint for Recovery: Lessons From New York’s Office Comeback
Dive into the data to see how New York office visitation patterns evolved in 2024 - and uncover trends shaping Big Apple work routines heading into 2025.
Placer Research
February 27, 2025
INSIDER
Report
2024 Migration Trends: The Continued Draw of Mountain States
Find out how affordable living, economic opportunities, and lifestyle appeal are transforming Idaho, Nevada, and Wyoming into top relocation destinations.
Placer Research
December 2, 2024
7 minutes
INSIDER
Report
The Rising Stars: Six Metro Areas Welcoming Young Professionals
Find out which metro areas are seeing positive net migration and discover what might be drawing newcomers to these cities.
Placer Research
September 23, 2024
3 minutes
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