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Articles

Bringing data and expert analysis to the stories shaping your industry
Article
A DNB Lesson: Why Warby Parker's Physical Stores Worked and Allbirds' Didn't
Maytal Cohen
September 9, 2026
4 minutes
Article
Kroger Extends Its Traffic Winning Streak in Q2 2026
Lila Margalit
September 8, 2026
3 minutes
Article
The For-Sale Sign Tracks Home Improvement’s Q2 Split
Ephraim Fruchter
September 3, 2026
3 minutes
Article
Chipotle's School Spirit BOGO Aces the Back-to-School Test
Lila Margalit
September 2, 2026
2 minutes
Article
Three Signs Golf Is Poised for More Growth Ahead
Lila Margalit
September 2, 2026
2 minutes
Article
PSL Day 2026 Gives Starbucks Its Biggest Tuesday of the Year
Lila Margalit
August 31, 2026
2 minutes
Article
A New Blueprint: Best Buy's Visits Turn Positive
Ephraim Fruchter
August 27, 2026
3 minutes
Article
What Pokémon Just Taught Us About Krispy Kreme's Promotion Playbook
Lila Margalit
August 26, 2026
2 minutes
Industry Trends
The Industry Trends Report offers insight into how visitation has changed over time across a variety of industries and regions in the United States. Easily view foot traffic metrics and compare year-over-year changes for the industries and states that interest you.
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Year-over-Year 
Industry
Visits by State
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Article
Chicken Chains Charge Ahead in 2025 
Fried chicken chains like Dave's Hot Chicken and Raising Cane's are some of the most exciting dining segments around. We dove into the visit numbers to see how the segment is faring and highlighted some of the chains making the biggest splash. 
Bracha Arnold
December 18, 2024
3 minutes
Article
Darden Restaurants: Holiday Growth Ahead
Darden Restaurants Inc. is the largest full-service restaurant group in the country. We took a look at the location analytics to see how the company's recent performance, and examined what the holiday season might bring for its wide array of brands.
Bracha Arnold
December 16, 2024
3 minutes
Article
Placer 100 Retail & Dining Index: Strong Kickoff to the Holiday Season
Overall visits to the Placer 100 Retail & Dining Index were up 0.9% year-over-year (YoY) in November – a strong start to the holiday season. We looked at some of the retailers benefitting most from the holiday shopping surge to see who is coming out ahead.
Shira Petrack
December 12, 2024
3 minutes
Article
Placer.ai Office Index: November 2024 Recap
Office foot traffic in November 2024 saw a temporary decline due to record Thanksgiving travel, but diving into various metro markets revealed significant regional variation.
Lila Margalit
December 11, 2024
4 minutes
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