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Articles

Bringing data and expert analysis to the stories shaping your industry
Article
A DNB Lesson: Why Warby Parker's Physical Stores Worked and Allbirds' Didn't
Maytal Cohen
September 9, 2026
4 minutes
Article
Kroger Extends Its Traffic Winning Streak in Q2 2026
Lila Margalit
September 8, 2026
3 minutes
Article
The For-Sale Sign Tracks Home Improvement’s Q2 Split
Ephraim Fruchter
September 3, 2026
3 minutes
Article
Chipotle's School Spirit BOGO Aces the Back-to-School Test
Lila Margalit
September 2, 2026
2 minutes
Article
Three Signs Golf Is Poised for More Growth Ahead
Lila Margalit
September 2, 2026
2 minutes
Article
PSL Day 2026 Gives Starbucks Its Biggest Tuesday of the Year
Lila Margalit
August 31, 2026
2 minutes
Article
A New Blueprint: Best Buy's Visits Turn Positive
Ephraim Fruchter
August 27, 2026
3 minutes
Article
What Pokémon Just Taught Us About Krispy Kreme's Promotion Playbook
Lila Margalit
August 26, 2026
2 minutes
Industry Trends
The Industry Trends Report offers insight into how visitation has changed over time across a variety of industries and regions in the United States. Easily view foot traffic metrics and compare year-over-year changes for the industries and states that interest you.
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Year-over-Year 
Industry
Visits by State
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Article
Placer.ai November 2024 Mall Index: Black Friday Boosts Mall Visits
The Placer.ai Mall Index for November 2024 shows a strong start to the holiday season thanks to the YoY visit growth during the month of November in general and over Black Friday in particular.
Shira Petrack
December 10, 2024
2 minutes
Article
“Glicked” and Moana 2: A Thanksgiving Box Office Surge
The releases of Gladiator II and Wicked lit up movie theaters across the country. How did these box office juggernauts – followed just a few days later by Disney’s much-anticipated release of Moana 2 – impact movie theater foot traffic during the Thanksgiving holiday weekend?
Lila Margalit
December 9, 2024
4 minutes
Article
Outlet Malls: Ontario Mills Leads Black Friday, Arundel Mills Tops November Visitation
Caroline Wu
December 6, 2024
2 minutes
Article
Black Friday’s Big Winner? Malls
R.J. Hottovy
December 6, 2024
2 minutes
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