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Article
Banana Ball Brings Road-Tripping Families to the Ballpark
Over half of Banana Ball game-day visits in 2026 came from 30+ miles away. See who’s filling the stands and where they shop.
Arielle Cizma
November 5, 2026
3 minutes
Article
What’s Ahead for Black Friday 2026?
Black Friday still draws about 4% of Q4 visits for department stores, electronics and apparel. See which categories are best positioned this year.
Lila Margalit
November 4, 2026
3 minutes
Article
Planet Fitness Heads Into Resolution Season With Momentum
Planet Fitness visits rose 6.7% year over year in Q3. See where same-store traffic grew and which region lagged.
Ephraim Fruchter
November 3, 2026
2 minutes
Article
McDonald’s Promotions Deliver as Visits Come Under Pressure
McDonald’s October promotions drove its busiest weeks of 2026, even as visits trailed last year. See how gas prices shaped traffic.
Lila Margalit
November 2, 2026
2 minutes
Article
Right on Schedule: How CAVA and Portillo’s Grow at Different Hours
CAVA’s Q3 visits climbed 16.3% YoY as the chain kept expanding. Find out how Portillo’s returned to same-store growth on a very different schedule.
Ephraim Fruchter
October 29, 2026
2 minutes
Article
What’s Anchoring America’s Legacy Breakfast Chains?
Denny’s and IHOP narrowed their visit declines in Q3 2026 while Waffle House kept growing. See the strength each legacy breakfast chain can build on.
Ephraim Fruchter
October 28, 2026
3 minutes
Article
Yum! Brands Q3 2026: Taco Bell Bounces Back From Outbreak
Taco Bell visits fell 10.1% YoY in Q3 2026 after the cyclospora outbreak. See how quickly the chain bounced back, and how KFC and Habit did.
Lila Margalit
October 27, 2026
2 minutes
Article
Four Recipes for Casual Dining Growth in Q3 2026
Casual dining visits rose just 0.2% in Q3 2026, yet four chains posted strong growth. Find out what each is getting right.
Lila Margalit
October 26, 2026
4 minutes
Industry Trends
The Industry Trends Report offers insight into how visitation has changed over time across a variety of industries and regions in the United States. Easily view foot traffic metrics and compare year-over-year changes for the industries and states that interest you.
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Article
Placer 100 Index, January 2025 Recap – Strong Start to 2025 
Find how how visits to the Placer 100 Index for Retail & Dining - a dynamic, curated list of leading chains operating in the country - performed in January 2025.
Shira Petrack
February 10, 2025
3 minutes
Article
Placer.ai January 2025 Mall Index: Visit Growth Across Formats
How was the first month of the year for mall types across the country? We dove into the data to find out.
Shira Petrack
February 7, 2025
3 minutes
Article
The NFL Conference Championships and What They Might Tell Us About the Super Bowl
The Kansas City Chiefs and Philadelphia Eagles hosted conference championships at their home stadiums ahead of their Super Bowl appearances. We took a closer look at the visitors who came to these games and what that might mean for the upcoming Super Bowl.
Ezra Carmel
February 6, 2025
4 minutes
Article
Shake Shack & Wingstop’s 2024 Success
Shake Shack and Wingstop, two major names in the fast-casual and quick-service restaurant category, have had a standout year. We took a closer look at the location analytics to recap 2024's success.
Bracha Arnold
February 5, 2025
4 minutes
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