Thanks for Visiting!

Register for free to get the full story.

Sign Up
Already have a Placer.ai account? Log In
Office

Office Recovery Continues Despite Fuel Hikes

We took a look at office foot traffic trends since the start of the pandemic to see what visit patterns can tell us about the workplace recovery. 

By 
Bracha Arnold
July 11, 2022
Office Recovery Continues Despite Fuel Hikes
SHARE
Explore our free tools to get timely insights into key industries
Check out the latest trends for
No items found.
Key Takeaways

About the Office Building Indexes: These indexes analyze foot traffic data from nearly 250 office buildings (53 in San Francisco, 72 in Manhattan, 50 in Boston, and 65 in Chicago). They only include commercial office buildings and commercial office buildings on the first floor (like an office building that might include a national coffee chain on the ground floor). They do NOT include mixed-use buildings that are both residential and commercial.

We took a look at office foot traffic trends since the start of the pandemic with a special focus on the first half of 2022 to see what visit patterns could tell us about the workplace recovery. 

Year Over Year Seeing Growth

The first half (H1) of 2022 showed strong year-over-year (YoY) growth for office foot traffic. New York City, Chicago, San Francisco, and Boston all showed sustained growth in monthly office visits compared to the equivalent months last year. 

And although the growth in YoY visits appears to be leveling out, this is likely more a reflection of the increase in office foot traffic throughout the first half of 2021 than of any real downward trend. So while June 2022’s YoY numbers took a dip relative to the colder winter months, the fact that YoY visits were up 54.4%, 38.3%, 84.6%, and 31.2% in New York City, Chicago, San Francisco, and Boston, respectively, indicates that the office return is still underway. 

!function(e,i,n,s){var t="InfogramEmbeds",d=e.getElementsByTagName("script")[0];if(window[t]&&window[t].initialized)window[t].process&&window[t].process();else if(!e.getElementById(n)){var o=e.createElement("script");o.async=1,o.id=n,o.src="https://e.infogram.com/js/dist/embed-loader-min.js",d.parentNode.insertBefore(o,d)}}(document,0,"infogram-async");

Monthly Visits Pulling Forward

Month-over-month (MoM) foot traffic data for the first half of 2022 reflects some of the challenges of the year so far – while still indicating that offices are nevertheless continuing their comeback. January saw the Omicron surge, which brought office foot traffic down as people stayed at home. MoM visits picked up again in February and March but stalled somewhat in April and May as the rise in gas prices created yet another obstacle for many would-be commuters. But these dips quickly righted themselves, reaffirming the ongoing pull for offices even in these uniquely challenging circumstances. 

Now, gas prices have begun to trend downward, and COVID restrictions are fading into the background. As the year continues and the unpredictability caused by both a COVID surge and the unique confluence of inflation and skyrocketing fuel costs begin to level out, we are seeing the workplace foot traffic recovery picking up once again.

In June, MoM office foot traffic in New York City, Chicago, San Francisco, and Boston increased by 17.0%, 7.6%, 19.3%, and 5.1%, respectively. Workers who are choosing to go into the offices seem to have made space in their budgets and accepted higher gas prices. 

!function(e,i,n,s){var t="InfogramEmbeds",d=e.getElementsByTagName("script")[0];if(window[t]&&window[t].initialized)window[t].process&&window[t].process();else if(!e.getElementById(n)){var o=e.createElement("script");o.async=1,o.id=n,o.src="https://e.infogram.com/js/dist/embed-loader-min.js",d.parentNode.insertBefore(o,d)}}(document,0,"infogram-async");

Office Foot Traffic Still Significantly Lower than Pre-Pandemic

Foot traffic to offices, while showing strong upward trajectories, may never look the way it did pre-pandemic, as attitudes toward coming into work have shifted dramatically over the past few years. While many workers have returned to the office – a recent survey showed that 11% of workers are fully remote, down from 22% in April 2021 – that does not mean that 89% of workers are back in the office. As of May 2022, only 65% of workers surveyed said they were back in the office full time. 

The year-over-three-year (Yo3Y) foot traffic seems to align with these numbers. Monthly foot traffic to office buildings in New York City, Chicago, San Francisco, and Boston is still lagging behind foot traffic in the equivalent months in 2019. 

Still, that doesn’t mean that there is no recovery. The foot traffic comparisons have been narrowing considerably, with the June 2022 Yo3Y office visit gap to New York City, Chicago, San Francisco, and Boston down to 33.5%, 40.9%, 60.4%, and 24.6%, respectively. And while San Francisco has seen larger visit gaps than the other cities we looked at, this may simply be due to the overall population changes seen in San Francisco since the beginning of the pandemic. The city saw its population shrink by 3.1% between January 2019 and April 2022, leaving its offices with fewer feet available to boost foot traffic.  

!function(e,i,n,s){var t="InfogramEmbeds",d=e.getElementsByTagName("script")[0];if(window[t]&&window[t].initialized)window[t].process&&window[t].process();else if(!e.getElementById(n)){var o=e.createElement("script");o.async=1,o.id=n,o.src="https://e.infogram.com/js/dist/embed-loader-min.js",d.parentNode.insertBefore(o,d)}}(document,0,"infogram-async");

As the pandemic eases, returning to the office continues to be a fraught topic. Companies are still grappling with whether to mandate a full-time return, or go all-in on hybrid work. Employees are finding that the benefits of working from home far outweigh those of coming into the office, and after two years of flexibility, employers will need to find a way to entice their employees to come back full time. While numbers are trending upward, and visit gaps are narrowing consistently, whether these trends will continue or level out remains to be determined. 

Will offices return to full capacity in the next few months? 

Visit placer.ai to find out.

Learn how downtown regions across US cities are measuring up with our free tools.
Check out the latest trends for
No items found.
Explore our free tools to get timely insights into key industries
Check out the latest trends for
No items found.
SHARE
Get 3 brand & industry
breakdowns every week
Subscribe to the newsletter
Oops! Something went wrong while submitting the form.

Get a Demo

Please enter your first name
Please enter your last name
Please provide a valid email
Please enter your email
Please enter company name

Thanks for reaching out!

One of our experts will be in touch soon

Try Placer.ai Free
Oops! Something went wrong while submitting the form.

Recent Publications

Get 3 brand & industry breakdowns every week

Subscribe to the newsletter
Text Link
Office Buildings
Text Link
Return To Work
Serving Summer 2024: RBI and Yum! Brands Q2 Foot Traffic
Starbucks, Dutch Bros., Dunkin’: Finding Summer Success
Fast Food and Fast Casual Favorites, Plus CosMc’s Takeoff
Chipotle and Sweetgreen: Fast-Casual in Q2 2024
First Watch, Texas Roadhouse, and Applebee’s: An FSR Roundup
Albertsons Companies: H1 2024 Recap
Teaming Up For Success: Sports Stadium Sponsorships
Limited Time Offers: Price Wars Boost Visits
Placer 100 Index for Retail & Dining: June 2024 Recap
Placer.ai Mall Index: June 2024 Recap
Placer.ai Office Index: June 2024 Recap
Inside Out 2: The New Blockbuster Bringing Crowds Back to Theaters
Petco and PetSmart: A Head to Head
Frozen Delights: Exploring Ice Cream Chains Across America
Placer.ai White Paper Recap – June 2024
Barnes & Noble: Writing a New Story
Small Format Stores - Sprouting, Blooming, and Expanding
Retail and Dining on Father’s Day
Thrift Store Visit Scores
Charting Value Grocery’s Visit Growth
Placer 100 Index for Retail & Dining: Introduction and May 2024 Recap
Digging Into Darden: Q2 2024 Update
2024 Retail and Dining Trends Update
TRU and avid: Midscale Hotels on the Rise 
Diving Into Kroger: A Strong Start to 2024
Placer.ai Mall Index: May 2024 Recap – Mall Visits on the Rebound
Placer.ai Office Index: May 2024 Recap
2024 Memorial Day Recap
Las Vegas: A Tourism and Migration Deep Dive
Eatertainment Chains: Full on Food, Fun, and Foot Traffic
The Promise of Luxury Apparel
Catching Up With Ulta Beauty & Gap Brands
Ollie’s Bargain Outlet and Five Below: Q1 2024 Treasure Troves
CAVA Still Going Strong
Driving Success: Auto Parts Chains in 2024
Checking in With DICK’S Sporting Goods
Mother’s Day Shopping and Dining Trends
Placer.ai Mall Index: April 2024 Recap – Retail Resilience Heading into Spring
Dollar Stores Still Gaining Momentum
Off-Price Apparel Chains After Q1 2024: Demographics in the Balance
Walmart, Target, and Wholesale Clubs Continue to Thrive
Home Improvement and Decor Check In
Placer.ai Office Index: April 2024 Recap – Recovery Continues
Movie Theaters in Q1 2024: A Preview of Coming Attractions?
Let’s Get Physical: Fitness In 2024
Where Are Workers Returning to Office in 2024?
2024 Wins: Sweetgreen & First Watch on the Rise
A Full-Service Turnaround: Bloomin’, Dine, and Texas Roadhouse
Wendy’s and Denny’s: Breakfast and Late Night Dining Drives Success
Coffee Chains: Q1 2024 Update and What’s Changed Since COVID
Checking in with RBI and YUM!
Chipotle & McDonald's Serving Up Success
Wingstop & Shake Shack Continue Growing Their Reach 
Strong Start for Sprouts in 2024
Crocs’ Footwear Fairytale
Who Attends NCAA Final Four Events?
Eclipse Fever: How Did the (Retail and Hospitality) Stars Align?
Exploring Albertsons Companies’ Grocery Growth
Placer.ai Mall Index: March 2024 Recap – Malls Rise Again
Placer.ai Office Index: March 2024 Recap
Florida Spring Break Break-Up? Travelers Still Love Florida!
Provo-Orem and Ogden-Clearfield Emerging As Utah Hotspots 
Three Formulas for Experiential Retail in 2024
Aldi & Lidl Making The Cut
Texas Suburbs on the Rise
Exploring Luxury Hotel Brands’ Guest Segmentation
The St. Patrick’s Day Effect
How Can JOANN Make a Comeback?
Panera Bread Well Positioned for Possible IPO
Who Will Benefit From Family Dollar’s Downsizing?
Dave & Buster’s and Main Event Entertainment: Food and Fun for Everyone
Darden Brands: Location Analytics and Consumer Behavior
Nike and lululemon: a Strong 2023, Sprinting into 2024
Where Is Retail and Dining Foot Traffic Thriving in Early 2024?
Placer.ai White Paper Recap – February 2024
Three Retail & Dining Chains That May Surprise in 2024
Specialty Discount Chains Rock Retail Therapy
Placer.ai Mall Index: February 2024
Placer.ai Office Index: February 2024 Recap
Ulta Beauty Continues To Shine
First Watch Sails Into 2024
Hibbett Sports and DICK’S Sporting Goods: A Psychographic Analysis
Checking in With Discount & Dollar Stores
Peeking Behind The Curtain: Movie Theaters in 2023 and Beyond
Diving Into Brick-and-Mortar Eyewear
Getting Into Gear: Exploring The Auto Part Industry
Recapping Valentine’s Day 2024 Foot Traffic Trends
Fitness: A Strong Start to 2024
Dutch Bros. Continues To Percolate Visits
Super Bowl 2024: Placer.ai’s Postgame Foot Traffic Analysis
CAVA & sweetgreen Are On the Rise
Hats Off For Off-Price
Who Is Shopping at Malls?
Drilling Down Into Home Improvement
Walmart, Target, Costco & Superstore Space 2023 Recap
Catching Up With Shake Shack and Wingstop
Something To Chew On: Demographic Shifts at Steakhouse Chains
Placer.ai Office Index: Looking Back at 2023
Recapping RBI & Yum! Brands’ 2023 Foot Traffic Performance
Placer.ai White Paper Recap – January 2024