Thanks for Visiting!

Register for free to get the full story.

Sign Up
Already have a Placer.ai account? Log In

Expanding Offline Reach

by 
Ethan Chernofsky
 on 
September 15, 2022
Expanding Offline Reach

Amid the wider market changes being seen across the retail landscape, there are several critical shifts that demand notice. 

Maximizing Brick-and-Mortar Presence

One of the more important shifts taking place in the brick-and-mortar retail space is the growing propensity to leverage stores for their marketing and advertising value. While the concept has long been a staple of the digital world, the idea is currently being pushed into stores by a variety of companies including Albertsons and Walmart.

The idea is simple. Physical retail visits come with an extremely high level of built-in intent and capturing mindshare during the visit itself can help product companies create excitement far closer to the point of purchase. The ability to influence consumer sentiment at this stage of the buyer journey is significant in and of itself but, there are other reasons for retailers to lean heavily on the potential here.

For one, many of these brands are stronger offline than they are online. While retailers like Walmart, Target, Kroger, and others have invested heavily in upgrading their digital capabilities,  and successfully so, they still drive more engagement in physical stores than they do online. So if these brands can leverage their physical presence to upgrade an advertising revenue channel, the opportunity is to create more than a nice-to-have but a foundational advantage.

It also takes advantage of a major element of physical retail - reach. Billboards, TV ads and more are all about expanding reach for a brand, and the conduit that retailers can provide via stores is hugely significant. 

Does this mean digital ad channels will decline in value? No. But it does mean that omnichannel retailers will place an even greater emphasis on building out their store presence not just to help drive in-store and online sales, but also to maximize this growing advertising channel, and potentially better link online and offline efforts.

Influencing Retail: The Latest Example

And the power of omnichannel goes beyond just bringing digital concepts to physical stores, it also focuses on leveraging the power of digital reach for offline buzz. Take MrBeast, an online mega-influencer that recently launched the first physical location at the American Dream Mall in New Jersey for his burger concept. The YouTube star drove a significant digital buzz to the launch with the aim of maximizing the launch. 

Visits on the day of the launch rose 325.6% above the baseline for daily average visits from September 1st, 2021 to September 8th, 2022. This amounted to visits that were 31.8% higher than the previous daily high set at the American Dream.

The launch shows the unique power of well-executed, omnichannel-oriented strategies that fuel the powerful reach of digital marketing channels with offline payoffs. Even more, they push landlords to think differently about the tenants and concepts they look to build around as ‘events’ like these can move the needle for co-tenants as well, potentially even changing the way we think about who anchor tenants are.

Ultimately, retail and retail real estate is changing. But many of these changes offer the ability to create more successful locations if retailers and landlords can identify ways to think differently and more expansively about what can be achieved in brick and mortar.

What will move the needle next? Visit Placer.ai to find out.

Get 3 brand & industry
breakdowns every week

Subscribe to the newsletter

Great! Prepare your inbox for data-driven insights...
Oops! Something went wrong while submitting the form.

Get a Demo

Please enter your first name
Please enter your last name
Please provide a valid email
Please enter your email
Please enter company name

Thanks for reaching out!

One of our experts will be in touch soon

Try Placer.ai Free
Oops! Something went wrong while submitting the form.
Text Link
Walmart
Text Link
Albertsons
Text Link
Retail Media Network
Exploring Luxury Hotel Brands’ Guest Segmentation
The St. Patrick’s Day Effect
How Can JOANN Make a Comeback?
Panera Bread Well Positioned for Possible IPO
Who Will Benefit From Family Dollar’s Downsizing?
Dave & Buster’s and Main Event Entertainment: Food and Fun for Everyone
Darden Brands: Location Analytics and Consumer Behavior
Nike and lululemon: a Strong 2023, Sprinting into 2024
Where Is Retail and Dining Foot Traffic Thriving in Early 2024?
Placer.ai White Paper Recap – February 2024
Three Retail & Dining Chains That May Surprise in 2024
Specialty Discount Chains Rock Retail Therapy
Placer.ai Mall Index: February 2024
Placer.ai Office Index: February 2024 Recap
Ulta Beauty Continues To Shine
First Watch Sails Into 2024
Hibbett Sports and DICK’S Sporting Goods: A Psychographic Analysis
Checking in With Discount & Dollar Stores
Peeking Behind The Curtain: Movie Theaters in 2023 and Beyond
Diving Into Brick-and-Mortar Eyewear
Getting Into Gear: Exploring The Auto Part Industry
Recapping Valentine’s Day 2024 Foot Traffic Trends
Fitness: A Strong Start to 2024
Dutch Bros. Continues To Percolate Visits
Super Bowl 2024: Placer.ai’s Postgame Foot Traffic Analysis
CAVA & sweetgreen Are On the Rise
Hats Off For Off-Price
Who Is Shopping at Malls?
Drilling Down Into Home Improvement
Walmart, Target, Costco & Superstore Space 2023 Recap
Catching Up With Shake Shack and Wingstop
Something To Chew On: Demographic Shifts at Steakhouse Chains
Placer.ai Office Index: Looking Back at 2023
Recapping RBI & Yum! Brands’ 2023 Foot Traffic Performance
Placer.ai White Paper Recap – January 2024
Who Shops at Anthropologie and Urban Outfitters?
Three Taco Chains to Watch in 2024
Starbucks and Dunkin’: 2023 in Four Data Points
Who Visits CVS and Walgreens?
Fashionably Frugal: Apparel in 2023
Catching Up With Fast Food
The Grocery Sector in 2023: An End-of-Year Recap
3 Mall & Shopping Center Trends for 2024
Bakery Chains Rising To The Top
Placer.ai and Esri Partner to Deliver Geospatial Analytics
Tampa Tourism Trends
Going For The Green: The Changing Dynamics Of Country Clubs
Christmas Day Dining Recap
Major Urban Shopping Districts – Holiday Season Recap
Placer.ai Office Index: December 2023 Recap
Recapping the 2023 Holiday Shopping Season
Placer.ai White Paper Recap – December 2023
7 Retail & Dining Segments to Watch in 2024
Diving Into Holiday Season Favorites
Super Saturday and Christmas Eve Eve: A Winning Combination
3 Budget Grocery Chains Finishing 2023 On a High Note
Making It In America: International Chicken Chains Bring The Heat
Domestic Tourism at a Glance: A Q3 2023 Roundup
Five Pizza Chains On The Rise
Jewelry Brands Taking Advantage of the DTC Opportunity
Secondhand News: Kids' Thrift Shops
Recapping 2023’s Dining M&As
MetLife Stadium Kicks Off Football Season
Placer.ai Office Index: November 2023 Recap
Small Coffee Chains Brewing Big Success
Placer.ai White Paper Recap – November 2023
Thanksgiving Travel 2023 Recap
Checking in With Nike and Lululemon
Black Friday 2023 Retail Recap
Starbucks’ 2023 Holiday Menu & Red Cup Day Performance
Turkey Wednesday 2023
Who Attended the 2023 Pickleball Championship? 
Three Surprising Holiday Shopping Trends
What’s in Store for Ulta Beauty This Holiday Season?
Best Buy and Department Stores: A Holiday Deep Dive
Discount & Dollar Stores: Strength Toward The End of the Year
The State of Off-Price Retail: Discounts Seal The Deal
Placer Mall Index Recap: October 2023
Placer.ai Office Index: October 2023 Recap
Retail Corridors Ahead of the 2023 Holiday Season
California, Here Gap Comes
Checking in With Home Improvement
Getting Into the Glasses Game: Warby Parker Takes Over
Fitness Positioned for a Strong 2023 Finish
White Paper Recap: October 2023
Coffee Giants Brewing Up Business
Popeyes and Burger King Lead the Way
Diving into Yum!
Looking Ahead to Black Friday 2023
Blockbusters Drive Movie Theater Comeback
Crocs and Boot Barn: Shoe-Ins for Success
McDonald’s and Chipotle's Winning Recipe
The State Of Steak: Checking in With Texas Roadhouse
Pleasant Pastimes: Pickleball Potential Proves Potent
Who’s Driving Downtown Manhattan’s Weekend Revival?
Diving into Downtown Manhattan Foot Traffic Trends
Rite Aid: Rightsizing Right
Major League Soccer: Its Die-Hard and Casual Fans
The Anchor Recap: September 2023
Placer.ai Office Index: September 2023 Recap