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Insights into the physical world anchored in location analytics

INSIDER
Report
6 Coffee-Inspired Strategies That Can Reshape Dining in 2026
Dive into the data to see how coffee became one of this year’s strongest dining performers – and explore strategies that can drive restaurant success across concepts in 2026.
Placer Research
December 18, 2025
Industry Trends
Year-Over-Year Visits to Grocery Stores by State
Article
Article
E-Commerce Strength Outpaces Manufacturing Weakness Going Into 2026
The Kroger Co, is a leading player in the grocery store space, operating its epon lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu
Shira Petrack
Dec 18, 2025
2 minutes
Article
Article
How Much Does Price Really Matter to Today’s Dining Consumer?
The Kroger Co, is a leading player in the grocery store space, operating its epon lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu
Shira Petrack
Dec 17, 2025
3 minutes
Article
Article
Die-hard Shoppers Pack the Citadel for 27-Hour Shopping Marathon
The Kroger Co, is a leading player in the grocery store space, operating its epon lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu
Caroline Wu
Dec 16, 2025
2 minutes
Article
Article
Candle Day 2025 Highlights Enduring Pull of Strong Brands & Good Deals
The Kroger Co, is a leading player in the grocery store space, operating its epon lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu
Shira Petrack
Dec 15, 2025
2 minutes
Latest
Article
Starbucks and Dunkin’s LTOs Boost Traffic
As the 2025 holiday season kicks off, Starbucks and Dunkin’ continue to see strong consumer engagement, with both brands outperforming their 2024 traffic levels and capitalizing on early seasonal launches.
Shira Petrack
December 12, 2025
2 minutes
Article
Placer.ai November 2025 Office Index: Post-Pandemic Record Occupancy
Driven by stricter RTO mandates and a stabilizing "new normal," November 2025 marked the strongest November office occupancy rates we have seen since 2019.
Shira Petrack
December 11, 2025
3 minutes
Executive Insights
Dutch Bros vs. Dave’s Hot Chicken: The Veteran and the Rookie in America’s Restaurant Expansion Race
Explore how Dutch Bros and Dave’s Hot Chicken showcase two stages of restaurant growth, from explosive expansion to disciplined scaling and strategic maturity.
Kyle Inserra
December 10, 2025
3 minutes
Article
Is lululemon Poised for a Holiday Rebound?
Lululemon is outperforming in a challenging retail environment, with monthly visits climbing through fall and Black Friday delivering a substantial traffic surge. Early holiday momentum suggests the brand is positioned to capture share and drive strong year-end performance.
Bracha Arnold
December 9, 2025
2 minutes
Industry Trends
The Industry Trends Report offers insight into how visitation has changed over time across a variety of industries and regions in the United States. Easily view foot traffic metrics and compare year-over-year changes for the industries and states that interest you.
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View Full Report
Article
Q2 2025 Restaurant Recap: A Cautious Consumer Shapes Dining Trends 
Q2 2025 restaurant trends highlight a cautious consumer. QSRs and fast casuals face headwinds as diners trade down to cheaper options, while casual dining brands like Chili’s and Applebee’s outperform with value-driven promotions and bundled meals.
R.J. Hottovy
September 19, 2025
5 minutes
Article
Costco Early Openings Reshape Store Traffic Patterns
Costco’s early Executive Member hours are reshaping traffic patterns by shifting visits earlier, easing congestion, and encouraging shorter, more efficient trips—enhancing customer experience without raising labor costs.
Shira Petrack
September 18, 2025
3 minutes
Article
The US Open: A Comparison of Visitors to Fan Week and the Main Draw
The 2025 U.S. Open showed that singles and affluent audiences dominate attendance across both Fan Week and the main draw, and despite supplementary events, the matches remain the tournament’s main attraction.
Ezra Carmel
September 17, 2025
5 minutes
Article
Darden Restaurants’ Portfolio Powers Through Consumer Headwinds
Darden’s 2025 performance reveals a split: overall visits rose 1.4% YoY, outpacing the full-service dining sector, but same-store traffic was flat. Yard House and LongHorn powered growth, Olive Garden held steady, while Cheddar’s softened – underscoring the importance of portfolio balance.
Bracha Arnold
September 16, 2025
4 minutes
Article
Are Cracks in Consumer Resilience Beginning to Show? 
After stability in early 2025, U.S. retail and dining traffic has declined for three straight months, with weakness spreading across states. Tariffs, income bifurcation, and Gen Z holiday cutbacks signal rising risks to consumer resilience heading into late 2025.
Shira Petrack
September 15, 2025
3 minutes
Article
August 2025 Placer.ai Office Index: An End-of-Summer Slump? 
Placer.ai’s August 2025 Office Index shows visits down 34% vs 2019, with seasonal shifts masking steady recovery trends.
Lila Margalit
September 12, 2025
3 minutes
Article
Placer.ai Manufacturing Index: Traffic Dips in August
August 2025 saw U.S. manufacturing visits drop 5.6% YoY as mixed PMI signals highlight uncertainty in factory activity.
Shira Petrack
September 11, 2025
1 minute
Article
Will Delayed Car Purchases Fuel a Surge in Aftermarket Maintenance?
An aging U.S. vehicle fleet and cutbacks in new car purchases are fueling steady demand for auto parts leaders.
Lila Margalit
September 10, 2025
4 minutes
Latest Reports
INSIDER
Report
Retail Trends to Watch in 2026
Which retail trends are set to define 2026? Using location intelligence, we explore the shifting patterns that could shape the retail landscape in the year ahead.
Placer Research
November 14, 2025
INSIDER
Report
Winning Holiday Shoppers in 2025: Key Insights for Advertisers and Retailers
Dive into the data to uncover the retail categories, audiences, and timing strategies poised to deliver high-impact campaigns this holiday season. 
Placer Research
October 30, 2025
INSIDER
Report
What is Driving Discretionary Spending in 2025?
See which discretionary retail categories are gaining momentum by delivering value, accessible upgrades, and immersive experiences.
Placer Research
October 2, 2025
INSIDER
Report
3 Trends Shaping the Grocery Sector Right Now
Discover the 2025 grocery sector trends driving growth across value, fresh, traditional, and ethnic formats. Learn how shifting consumer behavior, bifurcated spending, and short-trip missions are reshaping retail competition.
Placer Research
September 22, 2025
INSIDER
Report
Emerging Trends for CRE in 2025
This Placer Snapshot examines the evolution of key industries impacting commercial real estate. We explore the shifting dynamics of office visits, the recovery of shopping centers, and population growth patterns across the United States in 2025.
Placer Research
August 28, 2025
INSIDER
Report
A New Era for Retail Giants: Who’s Winning in 2025?
Find out how the Dollar General, Dollar Tree, and Costco's hyper growth have changed the retail landscape and see how Walmart and Target can stay competitive in today's value-driven market.
Placer Research
August 21, 2025
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