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Migration & Regional Market Trends

INSIDER
Report
2026 CRE Outlook
Read the report to find out which markets are gaining ground in office recovery, where retail traffic is strongest, and how population shifts are reshaping demand.
Placer Research
March 19, 2026

Articles & Executive Insights

Article
Black Friday Weekend: Plenty of Reason for Cheer
Black Friday is the biggest retail milestone of the year – drawing millions of shoppers to stores nationwide. How did brick-and-mortar retailers fare during this year’s Black Friday? We took a closer look at the data to find out.
Lila Margalit
December 5, 2024
3 minutes
Article
Pre-Thanksgiving Travel & Leisure Visitation Patterns
Many Americans choose to take the entire week of Thanksgiving off, heading home early and maximizing family time during the holiday. How does the extra vacation time impact travel and leisure foot traffic? We dove into the data to find out. 
Shira Petrack
December 4, 2024
4 minutes
Article
A Tale of Three Cities: Return-to-Office Trends for Houston, Dallas, and Austin
Office traffic in Texas rose early 2024, but Houston saw recent drops. Austin bucks trends with longer commutes linked to higher return rates, possibly due to population growth and Tesla. Dallas sees higher returns closer to offices.
Caroline Wu
October 4, 2024
2 minutes
Article
The Rising Stars: Six Metro Areas Welcoming Young Professionals
Where are relocators going in 2024, and what are they looking for? We take a closer look at several markets that have seen positive net domestic migration to see who is moving to these hubs and what might be drawing them there.
Bracha Arnold
September 23, 2024
4 minutes
Article
Domestic Migration and Population Growth: Strong Currents Off The Carolina Coast
Many Americans have relocated to states like Texas, Florida, Montana, and Maine in recent years. We checked in with another region of the country that’s become a domestic migration hotspot in recent years - South Carolina - to explore what’s attracting movers to the state. 
Ezra Carmel
August 26, 2024
3 minutes
Article
Placer 100 Index for Retail & Dining: June 2024 Recap
How did the Placer 100 Index for Retail & Dining fare in June 2024? We dove into the data to find out.
Industry Trends
The Industry Trends Report offers insight into how visitation has changed over time across a variety of industries and regions in the United States. Easily view foot traffic metrics and compare year-over-year changes for the industries and states that interest you.
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Reports

INSIDER
Report
The Rising Stars: Six Metro Areas Welcoming Young Professionals
Find out which metro areas are seeing positive net migration and discover what might be drawing newcomers to these cities.
Placer Research
September 23, 2024
3 minutes
INSIDER
Report
How Local Events Promote Economic Growth: The Civic Impact of Summer Events
Dive into the data to find out how major summer events – including Lollapalooza in Chicago and Governors Ball in New York – drive community engagement and boost the local economy.
Placer Research
August 22, 2024
5 minutes
INSIDER
Report
Migration Hotspots in a Cool 2024 Market
Discover which metro areas are still attracting new residents – and what’s drawing people to emerging hotspots.
Placer Research
May 23, 2024
5 minutes
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