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Articles

Bringing data and expert analysis to the stories shaping your industry
Article
A DNB Lesson: Why Warby Parker's Physical Stores Worked and Allbirds' Didn't
Maytal Cohen
September 9, 2026
4 minutes
Article
Kroger Extends Its Traffic Winning Streak in Q2 2026
Lila Margalit
September 8, 2026
3 minutes
Article
The For-Sale Sign Tracks Home Improvement’s Q2 Split
Ephraim Fruchter
September 3, 2026
3 minutes
Article
Chipotle's School Spirit BOGO Aces the Back-to-School Test
Lila Margalit
September 2, 2026
2 minutes
Article
Three Signs Golf Is Poised for More Growth Ahead
Lila Margalit
September 2, 2026
2 minutes
Article
PSL Day 2026 Gives Starbucks Its Biggest Tuesday of the Year
Lila Margalit
August 31, 2026
2 minutes
Article
A New Blueprint: Best Buy's Visits Turn Positive
Ephraim Fruchter
August 27, 2026
3 minutes
Article
What Pokémon Just Taught Us About Krispy Kreme's Promotion Playbook
Lila Margalit
August 26, 2026
2 minutes
Industry Trends
The Industry Trends Report offers insight into how visitation has changed over time across a variety of industries and regions in the United States. Easily view foot traffic metrics and compare year-over-year changes for the industries and states that interest you.
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Year-over-Year 
Industry
Visits by State
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Article
Black Friday: Discretionary Sectors See a Stronger Start
Elizabeth Lafontaine
December 6, 2024
3 minutes
Article
Black Friday Weekend: Plenty of Reason for Cheer
Black Friday is the biggest retail milestone of the year – drawing millions of shoppers to stores nationwide. How did brick-and-mortar retailers fare during this year’s Black Friday? We took a closer look at the data to find out.
Lila Margalit
December 5, 2024
3 minutes
Article
Pre-Thanksgiving Travel & Leisure Visitation Patterns
Many Americans choose to take the entire week of Thanksgiving off, heading home early and maximizing family time during the holiday. How does the extra vacation time impact travel and leisure foot traffic? We dove into the data to find out. 
Shira Petrack
December 4, 2024
4 minutes
Article
2024 Pre-Thanksgiving Consumer Traffic Trends 
We dove into the consumer foot traffic trends for the week before Thanksgiving to uncover some lesser-known ripple effects the holiday brought to retail, dining, airports, and more.
Shira Petrack
December 3, 2024
3 minutes
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