Thanks for Visiting!

Register for free to get the full story.

Sign Up
Already have a account? Log In

Placer Bytes: CVS, Wendy's, Shake Shack & Wingstop

Ethan Chernofsky
July 30, 2020
Placer Bytes: CVS, Wendy's, Shake Shack & Wingstop

In this Placer Bytes, we break down traffic for one of the top pharmacies and analyze the recoveries for Wendy’s, Shake Shack and Wingstop.

CVS - Back in Rhythm

Though clearly within the essential retail category, CVS felt the impact of COVID. Visits reached a low point in April with traffic down 36.8% year over year. Yet, from that point, the brand has seen a strong recovery with visits down 27.8% year over year in May and just 10.6% in June.

But even more importantly, the pace of the recovery strengthened through June and early July. Visits the week of June 15th were down just 3.0% year over year, largely due to reopening in keys states. And while the week of June 22nd failed to match that number, the weeks of June 29th and July 6th were down just 4.0% and 2.0% respectively year over year, bringing 2019 numbers firmly within reach. 

And this is exactly what happened the week of July 13th when visits for CVS were up 2.7% year over year - the first point of year over year growth since the pandemic began. With a growing emphasis on health, wellness, and social distancing, the company’s new Health Hubs initiative could receive a boost driving this success deeper into the year.

Restaurants on the Rise

In a continuation of the trend playing out for other brands in both the fast food and casual sit- down setting, recoveries for Wendy’s, Wingstop, and Shake Shack have been progressing well. Wingstop and Shake Shack visits were down just 40.3% and 57.9% respectively, compared to April low points that were down 58.3% and 86.1% for the two chains. Yet, Wendy’s performance is clearly the most impressive of the bunch with June visits already back to just 30.3% down year over year. An exceptional achievement, considering March visits were down 31.1%, even though the country was fully open to kick off the month.

And all three have also enjoyed consistent steps forward. The week of July 6th, Wendy’s saw visits that were down just 22.7%, compared to visits down 33.3% the week of June 1st. For Wingstop, the week of July 6th saw visits down 36.7% year over year, compared to visits that were down 43.1% the week of June 1st. So, in a little over a month, both brands saw year-over-year gaps cut significantly.

Yet, it was Shake Shack that saw the strongest surge with visits down 50.8% the week of July 6th, compared to visits that were down 68.8% year over year for the week of June 1st. Here again, brands look to be pushing back towards normalcy despite concerns that this sector could potentially be among the hardest hit.

Can CVS reach growth again in the coming weeks? Will the wider restaurant sector continue its recovery pace deeper into the summer?

Visit to find out.

Get 3 brand & industry
breakdowns every week

Subscribe to the newsletter

Great! Prepare your inbox for data-driven insights...
Oops! Something went wrong while submitting the form.

Get a Demo

Please enter your first name
Please enter your last name
Please provide a valid email
Please enter your email
Please enter company name

Thanks for reaching out!

One of our experts will be in touch soon

Try Free
Oops! Something went wrong while submitting the form. Office Index: January 2023 Recap
Focusing On Fitness: Q4 and January Recap Mall Index: January 2023 – Returning Mall Normalcy?
Location Intelligence Insights Into Concert Attendance
Winning Dining Strategies for 2023
In-N-Out Burger: What to Expect as the Brand Moves East
Location Intelligence Breakdown: Coffee Caps-Off 2022
Digitally Native Brands Lean Into Brick & Mortar
Washington, D.C. Population Changes & Migration Trends
A Location Intelligence Perspective on Macy’s Rightsizing
Amazon-Powered Shopping: The Future of Brick-and-Mortar Grocery?
Cold Weather, Hot Visits: Diving into Winter Resorts
Wawa and 7-Eleven: Leaning Into the “Slurpee Effect”
2022 and Beyond: Catching Up With McDonald’s & Chipotle
Let’s Have Some Fun! Going Out Is In’s Q4 2022 Quarterly Index Adds Industry Executives to Leadership Team To Drive Company's Next Phase of Growth
5 Emerging Retail Formats: 2023’s Brick-and-Mortar Evolution
Grocery Update: Zooming in on the Lone Star State
2022 Office Recap: The Year of the TGIF Work Week
What Lies Ahead for Brick-and-Mortar Luxury in 2023 Mall Indexes: December 2022 Recap
Looking Back on 2022’s Holiday Shopping Season
Post-Pandemic Migration Trends in New York
Top Retailers for 2023
The Live Sports Advertising Opportunity
Domestic Migration to the Mountain States: Small Shifts with Big Implications
New Year, New Food: 5 Dining Trends For 2023
This is Why Shop-in-Shops Are Everywhere
Super Saturday 2022 Recap
The San Francisco Shift
Grocery Year-End Update: Publix in the Spotlight
Three Ways Retailers Can Think Small to Increase Store Impact
Offline Beauty Is on an Upswing
The Evolving Migration Patterns of New York’s Florida Snowbirds Office Index: November 2022 Recap
How Viral Social Media Trends Can Drive Offline Engagement
Are You Ready for Some Football? Experiential Marketing Shows Promise
Mall and Shopping Center Trends For 2023
Retail Corridors and Indoor Malls: A Holiday Head-to-Head
Placer Bytes: Nike, lululemon, and GameStop Update Mall Indexes: November 2022 Update
Black Friday 2022: Consumers Hear the Call
Digitally Native Brands: Taking Off, Offline
Discount and Dollar Stores Leading the Pack
Turkey Wednesday 2022
Retail’s Evolving Holiday Season
Placer Bytes: Starbucks and Department Stores Ahead of Black Friday
Ulta: A Force to be Reckoned With
College Towns Drive Dining Growth
Foot Traffic Trends Reveal Consumers Ready for Holiday Cheer
How Retailers Can Win Big By Going Small
How Are Consumers Feeling Ahead of Black Friday 2022?
Off-Price, Hibbett, and Dick’s Pre-Holiday Check-in
Ho, Ho, Wholesale: Costco, Sam’s Club, and BJ’s
October 2022’s Retail Rebound
Target and Walmart Ahead of the Holidays
Home Improvement: Leave it to the Pros
Despite Inflation, Holiday Season is Off to a Good Start Office Index: October 2022 Recap Mall Indexes- October 2022 Update
Americans Double Down on Fitness
The State of Grocery
CVS and Walgreens: The Wave Continues
Coffee Chains Brewing Up Visits Spotlight: Pizza Players
What Drove COVID-Era Urban Migration Trends?
Kroger and Albertsons: A Merging of Strengths
Texas Roadhouse Innovations Dishing Up Success
Holidays on the Horizon: Mid-Range and Luxury Shopping
McDonald's and Chipotle's Post-Pandemic Success
Announcing’s Q3 2022 Quarterly Index
5 Hot Restaurant Brands for 2023
Target Finds a Winning Deals Day Formula
Five Trends to Watch for 2022’s Holiday Shopping Season
September 2022 Analysis: A Difficult Month and Time for Optimism
Inflation’s Retail Winners
Five Apparel Retailers to Watch Ahead of the Holidays Spotlight: Wawa’s QSR Pivot Mall Indexes: September 2022 Recap Office Indexes: September 2022 Recap
The Impact of Population Growth on Commercial Real Estate 
Starbucks' New Makeover
There's Somethin' About Pumpkin
Expanding Offline Reach
Breakfast Restaurants are Rising in Popularity
The Power of Labor Day 2022
Tourism in Miami Heating Up
Citi Trends on the Rise
Reaching Rural Consumers Through Retail Media Network
Darden Restaurants Cooking Up Success
The Home Improvement Sector: A Sign of Consumer Confidence
QSR Is Having a Northeastern Growth Spurt
Domestic Migration’s Ripple Effects
A Look Back at Back To School 2022
Kroger Digital Tell-All
The Return of In-Person Networking
The Reinvention of the American Mall Office Building Indexes: August 2022 Recap