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Marketing & Advertising
INSIDER
Report
Winning Holiday Shoppers in 2025: Key Insights for Advertisers and RetailersDive into the data to uncover the retail categories, audiences, and timing strategies poised to deliver high-impact campaigns this holiday season.
Placer Research
October 30, 2025
Articles & Executive Insights
Article
Placer.ai White Paper Recap – January 2024In December 2023, Placer.ai released the white paper: The Retail Opportunity of Stadiums Below is a taste of our findings. To read more data-driven consumer research, visit our resource library.
Shira Petrack
February 1, 2024
3 minutes
Article
The Consumer Habits of College StudentsCollege students are a coveted retail segment, so today, we dove into the data on spending habits to see when they shop, what they like to buy, and how retailers can get their attention.
Lila Margalit
October 3, 2023
4 minutes
Reports
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INSIDER
Report
What is Driving Discretionary Spending in 2025? See which discretionary retail categories are gaining momentum by delivering value, accessible upgrades, and immersive experiences.
Placer Research
October 2, 2025
INSIDER
Report
The Retail Opportunity of StadiumsDive into the location intelligence to understand the significant retail and dining opportunities in and around major stadiums – both during games and in the off-season.
Placer Research
January 11, 2024
7 minutes
INSIDER
Report
Retail’s New Media PowerGet a first look at the growing power of retail media networks. Learn how brick-and-mortar brands can measure reach and track impact to transform the advertising space.
