Marketing & Advertising

INSIDER
Report
3 Brands, 3 Retail Media PlaybooksWhat location intelligence reveals about consumer behavior and the retail media strategies of Kroger, Sam’s Club, and CVS.
Placer Research
October 26, 2026
Articles & Executive Insights
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Article
Anchored Ep 7: The Data-Driven Customer EracubeiQ's Zora Sentat on first-party data, retail media's untapped potential, and why human expertise still matters in an automated world.
Rebecca Bleier
July 1, 2026
2 minutes

Article
Red Cup Day 2025 Outperforms Last Year With Bigger Crowds Than BearistaStarbucks’ 2025 Red Cup Day drew higher visits than both the Bearista launch and previous years. Placer.ai data shows visits jumped 44.5% above average as customers lined up for limited-edition cups and holiday drinks – proving that buzz, exclusivity, and timing continue to drive Starbucks’ seasonal success.
Lila Margalit
November 19, 2025
3 minutes
Reports
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INSIDER
Report
The 2026 Retail Consumer in Five ChartsFive charts reveal how consumers are engaging with retail in 2026 – and what retailers, CRE professionals, and advertisers can learn from their behavior.
Placer Research
August 26, 2026

INSIDER
Report
10 Top Brands to Watch in 2026Meet the ten retail and dining powerhouses, including H-E-B, Walmart, and Dave’s Hot Chicken, redefining success and winning consumer loyalty in 2026.
Placer Research
January 12, 2026

INSIDER
Report
Winning Holiday Shoppers in 2025: Key Insights for Advertisers and RetailersDive into the data to uncover the retail categories, audiences, and timing strategies poised to deliver high-impact campaigns this holiday season.
Placer Research
October 30, 2025
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INSIDER
Report
What is Driving Discretionary Spending in 2025? See which discretionary retail categories are gaining momentum by delivering value, accessible upgrades, and immersive experiences.
Placer Research
October 2, 2025





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