Marketing & Advertising

Chipotle, IHOP, and Jack in the Box used LTOs to drive visits. Chipotle's hockey BOGO surged traffic. IHOP's charity pancake day and Jack in the Box's T-Pain collab boosted visits. These show LTOs' power via local trends, charity, and pop culture.

Burger King launched a limited-time menu inspired by the upcoming "How to Train Your Dragon" movie. The offering immediately boosted foot traffic, with launch day visits up and the following Friday becoming the chain's busiest day of the year so far. This initial success suggests potential for increased traffic post-movie premiere.

Find out all the thoughts Chris Walton has had about retail throughout Q1 2025. Which brands are thriving, which are poised for a turnaround, and who may be on the decline?

Convention centers were impacted in a major way during the pandemic, effects that linger still today. We took a closer look at some of the visitation data to these centers to see how convention center traffic trends and visitor demographics have shifted since pre-pandemic.

With 2024 firmly in the rearview mirror, we look back on the year’s retail foot traffic trends and what they may signal for 2025. Read on for a closer analysis of the retail categories and states that excelled at driving growth.

Professional sports rank among the most profitable industries for sponsorships and brand partnerships. Today, we took a look at two sponsorships – between DICK’s Sporting Goods and the Boston Celtics and Red Sox, between BIGGBY COFFEE and the Detroit Tigers – to explore the impact of these deals.