Holidays & Seasonal Trends

St. Patrick's Day is a day for bar crawls, green makeup, and drinks with friends. Cities host major celebrations, a draw to their downtown areas. What kind of a lift do bars and pubs get on the big day? And what other retail categories stand to benefit from the occasion? 

The beauty industry has proved to be one of the most resilient retail categories over the past few years – and Ulta Beauty has been one of the biggest beneficiaries of this trend. We analyze recent foot traffic performance and explore seasonal trends to better understand the chain’s visitor base.

Which retail segments saw the largest foot traffic boost on February 14th, and how did 2024's patterns compare to last year's trends? We take a closer look here.

How did Target, Walmart, Costco, Sam’s Club, and BJ’s Wholesale Club perform offline last year? Who visited the chains in 2023? And what does 2024 have in store for the space? We dove into the foot traffic and trade area composition data to find out. 

We take a closer look at nationwide dining trends on Christmas, focusing on full-service restaurants with significant national or regional presence. Which brands are most popular on Christmas, and how does this popularity differ by region of the country?

With the new year upon us, we dove into the data to see how major urban shopping districts nationwide fared this holiday season. How did visits to these corridors in the final months of 2023 compare to last year? And who are the consumers driving the high-street revival?