Apparel & Beauty

In February 2024 Placer.ai released two white papers: 10 Top Brands to Watch in 2024 and Q4 2023 Quarterly Index. Below is a taste of our findings. To read more data-driven consumer research, visit our library. 

The beauty industry has proved to be one of the most resilient retail categories over the past few years – and Ulta Beauty has been one of the biggest beneficiaries of this trend. We analyze recent foot traffic performance and explore seasonal trends to better understand the chain’s visitor base.

Warby Parker and America's Best Contacts & Eyeglasses expanded their brick-and-mortar footprints recently. How did they fare in the final months of 2023? And what does their performance bode for the future of offline eyewear sales this year?

How did off-price leaders T.J. Maxx, Marshalls (both owned by TJX Companies), Burlington, and Ross perform in last year? And how is 2024 shaping up for the category? We dove into the foot traffic data to find out. 

Urban Outfitters, Inc., operates several apparel banners, including Anthropologie and the eponymous Urban Outfitters. What does the location intelligence tell us about the two chains' audiences? We take a closer look.

The fashion industry faced plenty of headwinds in 2023 - but discount and thrift apparel chains are thriving. We take a closer look at location intelligence to understand how the demographic profiles of visitors to apparel chains of all kinds have shifted in recent years.