Articles

Black Friday still draws about 4% of Q4 visits for department stores, electronics and apparel. See which categories are best positioned this year.

Planet Fitness visits rose 6.7% year over year in Q3. See where same-store traffic grew and which region lagged.

McDonald’s October promotions drove its busiest weeks of 2026, even as visits trailed last year. See how gas prices shaped traffic.

CAVA’s Q3 visits climbed 16.3% YoY as the chain kept expanding. Find out how Portillo’s returned to same-store growth on a very different schedule.

Denny’s and IHOP narrowed their visit declines in Q3 2026 while Waffle House kept growing. See the strength each legacy breakfast chain can build on.

Taco Bell visits fell 10.1% YoY in Q3 2026 after the cyclospora outbreak. See how quickly the chain bounced back, and how KFC and Habit did.

Casual dining visits rose just 0.2% in Q3 2026, yet four chains posted strong growth. Find out what each is getting right.

Luxury high-street corridors experienced their busiest summers in four years in 2026. Find out how holiday crowds are set to reshape their audience.

Warby Parker sees visits up, though Q2 VPL dipped -2.7%. Allbirds' overall visits fell -12.5%, but Q2 VPL surged +18.2%. Both find unique success in their divergent brick-and-mortar strategies, proving different paths can move forward.

Movie theaters generally remain below 2019 visits, but Cinemark bucks this, nearing pre-pandemic levels (down 2.6% for flagship brand). Its success comes from targeting budget-conscious families with value memberships and child-friendly amenities, sustaining visits despite industry challenges.

July 2025 promotions primarily boosted weekday retail traffic, but overall in-store visits were down YoY. Walmart notably defied this trend with increased visits. Consumers focused on high-value purchases during the period.

McDonald's Snack Wrap re-launch on July 10 drove a significant visit surge, up 15.0% from the 2025 YTD daily average. This initial success highlights the power of nostalgia-driven menu innovation to boost traffic, crucial for McDonald's ongoing efforts to reverse recent sales and traffic plateaus