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Articles

Bringing data and expert analysis to the stories shaping your industry
Article
Placer.ai August 2026 Mall Index: Open-Air Leads as Indoor Malls See Their Best YoY Growth of 2026
Mall traffic remained resilient in August, though performance diverged between closer-to-home centers and outlet destinations.
Lila Margalit
September 11, 2026
3 minutes
Article
The Local Tenant Advantage
Don Tepman
September 10, 2026
4 minutes
Article
A DNB Lesson: Why Warby Parker's Physical Stores Worked and Allbirds' Didn't
Maytal Cohen
September 9, 2026
4 minutes
Article
Kroger Extends Its Traffic Winning Streak in Q2 2026
Lila Margalit
September 8, 2026
3 minutes
Article
The For-Sale Sign Tracks Home Improvement’s Q2 Split
Ephraim Fruchter
September 3, 2026
3 minutes
Article
Chipotle's School Spirit BOGO Aces the Back-to-School Test
Lila Margalit
September 2, 2026
2 minutes
Article
Three Signs Golf Is Poised for More Growth Ahead
Lila Margalit
September 2, 2026
2 minutes
Article
PSL Day 2026 Gives Starbucks Its Biggest Tuesday of the Year
Lila Margalit
August 31, 2026
2 minutes
Industry Trends
The Industry Trends Report offers insight into how visitation has changed over time across a variety of industries and regions in the United States. Easily view foot traffic metrics and compare year-over-year changes for the industries and states that interest you.
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Year-over-Year 
Industry
Visits by State
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Article
Three Retail & Dining Chains That May Surprise in 2024
With the first round of earning announcements in 2024 coming to a close, we dove into the foot traffic data to find out which companies are likely to surpass their 2023 performance in the coming year.
Shira Petrack
March 13, 2024
3 minutes
Article
Placer.ai White Paper Recap – February 2024
In February 2024 Placer.ai released two white papers: 10 Top Brands to Watch in 2024 and Q4 2023 Quarterly Index. Below is a taste of our findings. To read more data-driven consumer research, visit our library. 
Shira Petrack
March 12, 2024
3 minutes
Article
Specialty Discount Chains Rock Retail Therapy
In 2023 and early 2024, Five Below, Ollie’s Bargain Outlet, and pOpshelf grew their audiences by offering price-conscious shoppers affordable outlets for retail therapy. But these chains also found success by appealing to different audiences throughout the year.
Lila Margalit
March 11, 2024
4 minutes
Article
Mercado Gonzalez: This Mexican Food Hall is a Magnet
Caroline Wu
March 8, 2024
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