Articles

Over half of Banana Ball game-day visits in 2026 came from 30+ miles away. See who’s filling the stands and where they shop.

Black Friday still draws about 4% of Q4 visits for department stores, electronics and apparel. See which categories are best positioned this year.

Planet Fitness visits rose 6.7% year over year in Q3. See where same-store traffic grew and which region lagged.

McDonald’s October promotions drove its busiest weeks of 2026, even as visits trailed last year. See how gas prices shaped traffic.

CAVA’s Q3 visits climbed 16.3% YoY as the chain kept expanding. Find out how Portillo’s returned to same-store growth on a very different schedule.

Denny’s and IHOP narrowed their visit declines in Q3 2026 while Waffle House kept growing. See the strength each legacy breakfast chain can build on.

Taco Bell visits fell 10.1% YoY in Q3 2026 after the cyclospora outbreak. See how quickly the chain bounced back, and how KFC and Habit did.

Casual dining visits rose just 0.2% in Q3 2026, yet four chains posted strong growth. Find out what each is getting right.

Sprouts, the natural and organic food focused grocery chain operating in 23 states nationwide, is going through a growth spurt. We dove into the visit and audience data to see where the chain stands today and what the rest of 2024 – and beyond – may have in store. 

Crocs’ rebrand from ugly to chic is one of retail’s most fascinating Cinderella stories (glass clog, anyone?). We dive into the latest location analytics and demographic data to explore the consumer behavior that drives Crocs’ continued success. 

Final Four Weekend, when the NCAA "March Madness" basketball tournaments culminate with a championship game, took place between April 4th and 7th. Who attended these events? We take a look at the location analytics and audience segmentation of visitors to find out.