Articles

Professional sports rank among the most profitable industries for sponsorships and brand partnerships. Today, we took a look at two sponsorships – between DICK’s Sporting Goods and the Boston Celtics and Red Sox, between BIGGBY COFFEE and the Detroit Tigers – to explore the impact of these deals. 

Restaurants are increasingly turning to limited-time offers (LTOs) to attract cost-conscious consumers. We take a closer look at several dining chains – Buffalo Wild Wings, Starbucks, Chili’s, and McDonald’s – to see how their recent LTOs were received by diners.