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Articles

Bringing data and expert analysis to the stories shaping your industry
Article
A DNB Lesson: Why Warby Parker's Physical Stores Worked and Allbirds' Didn't
Maytal Cohen
September 9, 2026
4 minutes
Article
Kroger Extends Its Traffic Winning Streak in Q2 2026
Lila Margalit
September 8, 2026
3 minutes
Article
The For-Sale Sign Tracks Home Improvement’s Q2 Split
Ephraim Fruchter
September 3, 2026
3 minutes
Article
Chipotle's School Spirit BOGO Aces the Back-to-School Test
Lila Margalit
September 2, 2026
2 minutes
Article
Three Signs Golf Is Poised for More Growth Ahead
Lila Margalit
September 2, 2026
2 minutes
Article
PSL Day 2026 Gives Starbucks Its Biggest Tuesday of the Year
Lila Margalit
August 31, 2026
2 minutes
Article
A New Blueprint: Best Buy's Visits Turn Positive
Ephraim Fruchter
August 27, 2026
3 minutes
Article
What Pokémon Just Taught Us About Krispy Kreme's Promotion Playbook
Lila Margalit
August 26, 2026
2 minutes
Industry Trends
The Industry Trends Report offers insight into how visitation has changed over time across a variety of industries and regions in the United States. Easily view foot traffic metrics and compare year-over-year changes for the industries and states that interest you.
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Year-over-Year 
Industry
Visits by State
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Article
Superstores and Wholesale Clubs Ahead of the Holidays
We took a closer look at visit performance across major wholesale clubs and superstores – Target, Walmart, Sam’s Club, BJ’s Wholesale, and Costco – to see what their 2024 performance and past holiday season visit patterns can tell us about what to expect this Q4 and holiday season.
Bracha Arnold & Lila Margalit
November 5, 2024
4 minutes
Article
Home Depot and Lowe’s Heading Into the Holidays
A cool housing market, still-high interest rates, and other economic headwinds have weighed on the home improvement industry this year. But how did category leaders The Home Depot and Lowe’s fare in Q3 2024 – and what lies ahead for them this holiday season? 
Lila Margalit
November 4, 2024
3 minutes
Article
McDonald’s Swift E. Coli Response Should Minimize Traffic Impact, and SpongeBob’s a Hit at Wendy’s
R.J. Hottovy
November 1, 2024
3 minutes
Article
Dodger Mania Boosts LA Economy During Run-Up to World Series
Caroline Wu
November 1, 2024
2 minutes
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