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Articles

Bringing data and expert analysis to the stories shaping your industry
Article
A DNB Lesson: Why Warby Parker's Physical Stores Worked and Allbirds' Didn't
Maytal Cohen
September 9, 2026
4 minutes
Article
Kroger Extends Its Traffic Winning Streak in Q2 2026
Lila Margalit
September 8, 2026
3 minutes
Article
The For-Sale Sign Tracks Home Improvement’s Q2 Split
Ephraim Fruchter
September 3, 2026
3 minutes
Article
Chipotle's School Spirit BOGO Aces the Back-to-School Test
Lila Margalit
September 2, 2026
2 minutes
Article
Three Signs Golf Is Poised for More Growth Ahead
Lila Margalit
September 2, 2026
2 minutes
Article
PSL Day 2026 Gives Starbucks Its Biggest Tuesday of the Year
Lila Margalit
August 31, 2026
2 minutes
Article
A New Blueprint: Best Buy's Visits Turn Positive
Ephraim Fruchter
August 27, 2026
3 minutes
Article
What Pokémon Just Taught Us About Krispy Kreme's Promotion Playbook
Lila Margalit
August 26, 2026
2 minutes
Industry Trends
The Industry Trends Report offers insight into how visitation has changed over time across a variety of industries and regions in the United States. Easily view foot traffic metrics and compare year-over-year changes for the industries and states that interest you.
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Year-over-Year 
Industry
Visits by State
View Full Report
Article
Placer.ai Office Index: October 2024 Recap
With the summer behind us, we took a closer look at the data to assess the impact of the return-to-office mandates that have been ramping up in recent months. Are offices continuing to fill up, or has the office recovery run its course? 
Lila Margalit
November 12, 2024
3 minutes
Article
Placer.ai Mall Index: October 2024 Recap 
With the holiday season just around the corner, we dove into the Placer.ai Mall Index to see how these shopping mainstays performed during the fall retail lull.
Shira Petrack
November 11, 2024
3 minutes
Article
Stew Leonard’s: Specialty Grocery Still a Shining Example
Elizabeth Lafontaine
November 8, 2024
3 minutes
Article
Planet Fitness: Signs of a More Resilient Fitness Club Visitor?
R.J. Hottovy
November 8, 2024
2 minutes
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