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Articles

Bringing data and expert analysis to the stories shaping your industry
Article
A DNB Lesson: Why Warby Parker's Physical Stores Worked and Allbirds' Didn't
Maytal Cohen
September 9, 2026
4 minutes
Article
Kroger Extends Its Traffic Winning Streak in Q2 2026
Lila Margalit
September 8, 2026
3 minutes
Article
The For-Sale Sign Tracks Home Improvement’s Q2 Split
Ephraim Fruchter
September 3, 2026
3 minutes
Article
Chipotle's School Spirit BOGO Aces the Back-to-School Test
Lila Margalit
September 2, 2026
2 minutes
Article
Three Signs Golf Is Poised for More Growth Ahead
Lila Margalit
September 2, 2026
2 minutes
Article
PSL Day 2026 Gives Starbucks Its Biggest Tuesday of the Year
Lila Margalit
August 31, 2026
2 minutes
Article
A New Blueprint: Best Buy's Visits Turn Positive
Ephraim Fruchter
August 27, 2026
3 minutes
Article
What Pokémon Just Taught Us About Krispy Kreme's Promotion Playbook
Lila Margalit
August 26, 2026
2 minutes
Industry Trends
The Industry Trends Report offers insight into how visitation has changed over time across a variety of industries and regions in the United States. Easily view foot traffic metrics and compare year-over-year changes for the industries and states that interest you.
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Year-over-Year 
Industry
Visits by State
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Article
Turkey Wednesday 2024: A Veritable Grocery Feast 
Turkey Wednesday – the day before Thanksgiving – is the busiest day of the year for the grocery industry. How did this year’s Turkey Wednesday measure up – and which brands capitalized most successfully on this critical shopping event?
Lila Margalit
December 2, 2024
5 minutes
Article
Starbucks’ Red Cup Day Makes a Comeback 
Visits to Starbucks usually spike on its annual Red Cup Day, as patrons flock to the chain to order a specialty holiday beverage and receive a complimentary reusable red cup. How successful was the promotion in 2024? We took a look at the data to find out.
Shira Petrack
November 27, 2024
3 minutes
Article
Eatertainment in Q3 2024: Dave & Buster’s and Chuck E. Cheese
How did leading eatertainment chains Dave & Buster’s and Chuck E. Cheese perform in Q3 2024? We dove into the data to find out. 
Lila Margalit
November 26, 2024
5 minutes
Article
Dollar Stores Ahead of the Holidays
Shoppers continue to prioritize value in 2024, offering opportunities for discount and dollar stores to thrive during the upcoming holiday season. We took a look at what this holiday season might have in store for discount retailers Dollar Tree and Dollar General.
Bracha Arnold
November 25, 2024
3 minutes
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