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Article
Banana Ball Brings Road-Tripping Families to the Ballpark
Over half of Banana Ball game-day visits in 2026 came from 30+ miles away. See who’s filling the stands and where they shop.
Arielle Cizma
November 5, 2026
3 minutes
Article
What’s Ahead for Black Friday 2026?
Black Friday still draws about 4% of Q4 visits for department stores, electronics and apparel. See which categories are best positioned this year.
Lila Margalit
November 4, 2026
3 minutes
Article
Planet Fitness Heads Into Resolution Season With Momentum
Planet Fitness visits rose 6.7% year over year in Q3. See where same-store traffic grew and which region lagged.
Ephraim Fruchter
November 3, 2026
2 minutes
Article
McDonald’s Promotions Deliver as Visits Come Under Pressure
McDonald’s October promotions drove its busiest weeks of 2026, even as visits trailed last year. See how gas prices shaped traffic.
Lila Margalit
November 2, 2026
2 minutes
Article
Right on Schedule: How CAVA and Portillo’s Grow at Different Hours
CAVA’s Q3 visits climbed 16.3% YoY as the chain kept expanding. Find out how Portillo’s returned to same-store growth on a very different schedule.
Ephraim Fruchter
October 29, 2026
2 minutes
Article
What’s Anchoring America’s Legacy Breakfast Chains?
Denny’s and IHOP narrowed their visit declines in Q3 2026 while Waffle House kept growing. See the strength each legacy breakfast chain can build on.
Ephraim Fruchter
October 28, 2026
3 minutes
Article
Yum! Brands Q3 2026: Taco Bell Bounces Back From Outbreak
Taco Bell visits fell 10.1% YoY in Q3 2026 after the cyclospora outbreak. See how quickly the chain bounced back, and how KFC and Habit did.
Lila Margalit
October 27, 2026
2 minutes
Article
Four Recipes for Casual Dining Growth in Q3 2026
Casual dining visits rose just 0.2% in Q3 2026, yet four chains posted strong growth. Find out what each is getting right.
Lila Margalit
October 26, 2026
4 minutes
Industry Trends
The Industry Trends Report offers insight into how visitation has changed over time across a variety of industries and regions in the United States. Easily view foot traffic metrics and compare year-over-year changes for the industries and states that interest you.
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Article
Dining in University City, Philadelphia: A Collegiate Vibe
We dove into the data to explore collegiate dining habits in the University City, Philadelphia, PA, to see how the campus impacts visitation trends at local convenience stores and restaurants.
Lila Margalit
January 23, 2025
3 minutes
Article
Holiday 2024: A Season for Reinvention
We take a closer look at the discretionary retail categories that outperformed during 2024's holiday season - home furnishings, beauty, and apparel.
R.J. Hottovy
January 22, 2025
2 minutes
Article
Coffee Fix: Starbucks and Dunkin’ in 2024
Food-away-from home spending picked up in 2024 - but how did coffee chains, one of the largest discretionary food categories, perform? We took a closer look at foot traffic to Starbucks and Dunkin’ to find out.
Bracha Arnold
January 21, 2025
3 minutes
Article
2024 Holiday Travel and Leisure Foot Traffic Trends
The end of the year is a time of bustling activity as many visit family and friends, go on vacation, and more. Using the latest location analytics for transportation hubs, hotels, museums, and aquariums, we uncover key trends in consumer behavior during the holiday season.
Ezra Carmel
January 20, 2025
4 minutes
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