Thanks for Visiting!

Register for free to get the full story.

Sign Up
Already have a Placer.ai account? Log In

The Physical World Data Ecosystem

by 
Noam Ben-Zvi
 on 
June 22, 2022
The Physical World Data Ecosystem

No single data company alone can tell the whole story of “what’s really going on” in the physical world.

That’s why we at Placer.ai track, analyze and sometimes collaborate with a diverse ecosystem of data providers, each contributing its own component. When pieced together, they can yield comprehensive insights and reports that answer key business questions.

For the first time, we’re sharing publicly who some of these companies are and where they contribute to the physical world story.

We had some initial doubts over whether to share this list openly. But, it quickly became clear that we want to prioritize supporting a public conversation that will benefit everyone.

So, what datasets generate the most valuable insights for real-world decision-makers? 

The Physical World Data Ecosystem
* Each category is limited to 10 logos and also only includes companies we at Placer.ai know well either first-hand or through our customers. 

Some Data Ecosystem Specs

  • 209 logos / 184 unique logos. 
  • 176 unique companies or government entities are represented (as some logos are divisions or subsidiaries).
  • One-third founded in the last 10 years, 12 founded only in the last 5 years.
  • 35% belong to companies founded in the 20th century, or before. (The oldest? Dun & Bradstreet founded in 1841!)
  • 70% private companies, 26% publicly traded, 4% government or NGOs.

The importance of an ecosystem

None of these datasets can fully answer business questions on their own. To generate a comprehensive answer to questions such as “where should we open our chain’s next store?”, you need a host of datasets, each giving a unique perspective. 

Some examples:

  • Mobility data indicates where you can likely capture the largest new audience.
  • Demographic & psychographic data suggests how suitable a product is to that audience.
  • Financial & credit data shows consumers’ spending capacity.
  • Construction, crime and weather data each reveal potential hazards in the surrounding area.

And so on.

Soon after Placer.ai began its contribution with the novel and disruptive mobility dataset, we expanded the story our platform tells to include data on building construction, weather, crime, traffic and more. Meanwhile, we're also partnering with others in this ecosystem to promote their data in our Data Marketplace. The physical world Market Intelligence Platform we’re building aims to draw on all the key elements of this ecosystem to build a truly comprehensive decision-making machine.

What’s fueling the ecosystem’s growth?

We see a roughly even three-way split between companies founded pre-21st century, those established in the 2000s, and new additions in the last decade.

This split will become increasingly lopsided in favor of new players, as a flurry of exciting data sets are maturing, and we’re finding new ways to use them. (We’ll keep this updated…)

What’s fueling the geospatial big data boom?

  1. Technological advances, especially the ubiquity of smartphones and improvements in lithium-ion battery performance, satellites and sensors, artificial intelligence, cloud computing and innovative means to process big data and improve its usefulness.
  2. Data-driven decision-making has become the norm among a new generation of managers.
  3. Company budgets for tools and data are increasing. One study projected a 12.8% CAGR increase in global big data and business analytics spending over the period 2021-2025.
  4. COVID-19 caused unprecedented consumer behavior fluctuations which accelerated the demand for the ground truth visibility that big data provides.

Looking ahead

In 2021, $32 billion of venture capital streamed into the proptech sector - a 28% increase from 2020. The fruits of this investment will be visible in the months and years ahead. Reports suggest the geospatial data analytics market size will continue to grow by a CAGR of up to 15% over the next three years, reaching over $134 billion by 2028. 

Given the pace of technological innovation together with the magnitude and needs of the physical world market, it seems this is just the beginning for this thriving ecosystem of companies.

In sharing the above map, we aim to give a taste of the ecosystem of data categories and companies that are fueling decision-making across commercial real estate, brick-and-mortar retail, and beyond.

We don’t yet know every ecosystem player; we’re learning on a daily basis. And datasets are joining and growing all the time. 

If you’d like to suggest an addition or have any other feedback, tell us here.

Click here to contact or follow me on LinkedIn.

Get 3 brand & industry
breakdowns every week

Subscribe to the newsletter

Great! Prepare your inbox for data-driven insights...
Oops! Something went wrong while submitting the form.

Get a Demo

Please enter your first name
Please enter your last name
Please provide a valid email
Please enter your email
Please enter company name

Thanks for reaching out!

One of our experts will be in touch soon

Try Placer.ai Free
Oops! Something went wrong while submitting the form.
Text Link
Executive Blog
Crocs’ Footwear Fairytale
Who Attends NCAA Final Four Events?
Eclipse Fever: How Did the (Retail and Hospitality) Stars Align?
Exploring Albertsons Companies’ Grocery Growth
Placer.ai Mall Index: March 2024 Recap – Malls Rise Again
Placer.ai Office Index: March 2024 Recap
Florida Spring Break Break-Up? Travelers Still Love Florida!
Provo-Orem and Ogden-Clearfield Emerging As Utah Hotspots 
Three Formulas for Experiential Retail in 2024
Aldi & Lidl Making The Cut
Texas Suburbs on the Rise
Exploring Luxury Hotel Brands’ Guest Segmentation
The St. Patrick’s Day Effect
How Can JOANN Make a Comeback?
Panera Bread Well Positioned for Possible IPO
Who Will Benefit From Family Dollar’s Downsizing?
Dave & Buster’s and Main Event Entertainment: Food and Fun for Everyone
Darden Brands: Location Analytics and Consumer Behavior
Nike and lululemon: a Strong 2023, Sprinting into 2024
Where Is Retail and Dining Foot Traffic Thriving in Early 2024?
Placer.ai White Paper Recap – February 2024
Three Retail & Dining Chains That May Surprise in 2024
Specialty Discount Chains Rock Retail Therapy
Placer.ai Mall Index: February 2024
Placer.ai Office Index: February 2024 Recap
Ulta Beauty Continues To Shine
First Watch Sails Into 2024
Hibbett Sports and DICK’S Sporting Goods: A Psychographic Analysis
Checking in With Discount & Dollar Stores
Peeking Behind The Curtain: Movie Theaters in 2023 and Beyond
Diving Into Brick-and-Mortar Eyewear
Getting Into Gear: Exploring The Auto Part Industry
Recapping Valentine’s Day 2024 Foot Traffic Trends
Fitness: A Strong Start to 2024
Dutch Bros. Continues To Percolate Visits
Super Bowl 2024: Placer.ai’s Postgame Foot Traffic Analysis
CAVA & sweetgreen Are On the Rise
Hats Off For Off-Price
Who Is Shopping at Malls?
Drilling Down Into Home Improvement
Walmart, Target, Costco & Superstore Space 2023 Recap
Catching Up With Shake Shack and Wingstop
Something To Chew On: Demographic Shifts at Steakhouse Chains
Placer.ai Office Index: Looking Back at 2023
Recapping RBI & Yum! Brands’ 2023 Foot Traffic Performance
Placer.ai White Paper Recap – January 2024
Who Shops at Anthropologie and Urban Outfitters?
Three Taco Chains to Watch in 2024
Starbucks and Dunkin’: 2023 in Four Data Points
Who Visits CVS and Walgreens?
Fashionably Frugal: Apparel in 2023
Catching Up With Fast Food
The Grocery Sector in 2023: An End-of-Year Recap
3 Mall & Shopping Center Trends for 2024
Bakery Chains Rising To The Top
Placer.ai and Esri Partner to Deliver Geospatial Analytics
Tampa Tourism Trends
Going For The Green: The Changing Dynamics Of Country Clubs
Christmas Day Dining Recap
Major Urban Shopping Districts – Holiday Season Recap
Placer.ai Office Index: December 2023 Recap
Recapping the 2023 Holiday Shopping Season
Placer.ai White Paper Recap – December 2023
7 Retail & Dining Segments to Watch in 2024
Diving Into Holiday Season Favorites
Super Saturday and Christmas Eve Eve: A Winning Combination
3 Budget Grocery Chains Finishing 2023 On a High Note
Making It In America: International Chicken Chains Bring The Heat
Domestic Tourism at a Glance: A Q3 2023 Roundup
Five Pizza Chains On The Rise
Jewelry Brands Taking Advantage of the DTC Opportunity
Secondhand News: Kids' Thrift Shops
Recapping 2023’s Dining M&As
MetLife Stadium Kicks Off Football Season
Placer.ai Office Index: November 2023 Recap
Small Coffee Chains Brewing Big Success
Placer.ai White Paper Recap – November 2023
Thanksgiving Travel 2023 Recap
Checking in With Nike and Lululemon
Black Friday 2023 Retail Recap
Starbucks’ 2023 Holiday Menu & Red Cup Day Performance
Turkey Wednesday 2023
Who Attended the 2023 Pickleball Championship? 
Three Surprising Holiday Shopping Trends
What’s in Store for Ulta Beauty This Holiday Season?
Best Buy and Department Stores: A Holiday Deep Dive
Discount & Dollar Stores: Strength Toward The End of the Year
The State of Off-Price Retail: Discounts Seal The Deal
Placer Mall Index Recap: October 2023
Placer.ai Office Index: October 2023 Recap
Retail Corridors Ahead of the 2023 Holiday Season
California, Here Gap Comes
Checking in With Home Improvement
Getting Into the Glasses Game: Warby Parker Takes Over
Fitness Positioned for a Strong 2023 Finish
White Paper Recap: October 2023
Coffee Giants Brewing Up Business
Popeyes and Burger King Lead the Way
Diving into Yum!
Looking Ahead to Black Friday 2023