Thanks for Visiting!

Register for free to get the full story.

Sign Up
Already have a account? Log In

The Physical World Data Ecosystem

Noam Ben-Zvi
June 22, 2022
The Physical World Data Ecosystem

No single data company alone can tell the whole story of “what’s really going on” in the physical world.

That’s why we at track, analyze and sometimes collaborate with a diverse ecosystem of data providers, each contributing its own component. When pieced together, they can yield comprehensive insights and reports that answer key business questions.

For the first time, we’re sharing publicly who some of these companies are and where they contribute to the physical world story.

We had some initial doubts over whether to share this list openly. But, it quickly became clear that we want to prioritize supporting a public conversation that will benefit everyone.

So, what datasets generate the most valuable insights for real-world decision-makers? 

The Physical World Data Ecosystem
* Each category is limited to 10 logos and also only includes companies we at know well either first-hand or through our customers. 

Some Data Ecosystem Specs

  • 209 logos / 184 unique logos. 
  • 176 unique companies or government entities are represented (as some logos are divisions or subsidiaries).
  • One-third founded in the last 10 years, 12 founded only in the last 5 years.
  • 35% belong to companies founded in the 20th century, or before. (The oldest? Dun & Bradstreet founded in 1841!)
  • 70% private companies, 26% publicly traded, 4% government or NGOs.

The importance of an ecosystem

None of these datasets can fully answer business questions on their own. To generate a comprehensive answer to questions such as “where should we open our chain’s next store?”, you need a host of datasets, each giving a unique perspective. 

Some examples:

  • Mobility data indicates where you can likely capture the largest new audience.
  • Demographic & psychographic data suggests how suitable a product is to that audience.
  • Financial & credit data shows consumers’ spending capacity.
  • Construction, crime and weather data each reveal potential hazards in the surrounding area.

And so on.

Soon after began its contribution with the novel and disruptive mobility dataset, we expanded the story our platform tells to include data on building construction, weather, crime, traffic and more. Meanwhile, we're also partnering with others in this ecosystem to promote their data in our Data Marketplace. The physical world Market Intelligence Platform we’re building aims to draw on all the key elements of this ecosystem to build a truly comprehensive decision-making machine.

What’s fueling the ecosystem’s growth?

We see a roughly even three-way split between companies founded pre-21st century, those established in the 2000s, and new additions in the last decade.

This split will become increasingly lopsided in favor of new players, as a flurry of exciting data sets are maturing, and we’re finding new ways to use them. (We’ll keep this updated…)

What’s fueling the geospatial big data boom?

  1. Technological advances, especially the ubiquity of smartphones and improvements in lithium-ion battery performance, satellites and sensors, artificial intelligence, cloud computing and innovative means to process big data and improve its usefulness.
  2. Data-driven decision-making has become the norm among a new generation of managers.
  3. Company budgets for tools and data are increasing. One study projected a 12.8% CAGR increase in global big data and business analytics spending over the period 2021-2025.
  4. COVID-19 caused unprecedented consumer behavior fluctuations which accelerated the demand for the ground truth visibility that big data provides.

Looking ahead

In 2021, $32 billion of venture capital streamed into the proptech sector - a 28% increase from 2020. The fruits of this investment will be visible in the months and years ahead. Reports suggest the geospatial analytics market size will continue to grow by a CAGR of up to 15% over the next three years, reaching over $134 billion by 2028. 

Given the pace of technological innovation together with the magnitude and needs of the physical world market, it seems this is just the beginning for this thriving ecosystem of companies.

In sharing the above map, we aim to give a taste of the ecosystem of data categories and companies that are fueling decision-making across commercial real estate, brick-and-mortar retail, and beyond.

We don’t yet know every ecosystem player; we’re learning on a daily basis. And datasets are joining and growing all the time. 

If you’d like to suggest an addition or have any other feedback, tell us here.

Click here to contact or follow me on LinkedIn.

Get 3 brand & industry
breakdowns every week

Subscribe to the newsletter

Great! Prepare your inbox for data-driven insights...
Oops! Something went wrong while submitting the form.

Get a Demo

Please enter your first name
Please enter your last name
Please provide a valid email
Please enter your email
Please enter company name

Thanks for reaching out!

One of our experts will be in touch soon

Try Free
Oops! Something went wrong while submitting the form.
All Eyes on Eyewear
Northwestern U.S. Grocery Dive
Return of the Lunch: Salad Chains Are Thriving
Retail Media Networks – Off the Beaten Track
Bet Your Bottom Dollar: Discount and Dollar Stores Drive Foot Traffic
Ulta & Lululemon: Discretionary Spending On The Up
The Score After Q1: Sporting Goods Chains
Who Uses NYC Airports: Biting Into The Big Apple’s Main Transport Hubs
Off Price: Strength in The Face of Retail Challenges
Visits Improve for Home Improvement
Walmart, Target & Wholesalers in Q1 2023 – The Return of Mission-Driven Shopping?
Department Store Roundup: Q1 2023 Office Index: April 2023 Recap Mall Index, April 2023 – A Rebound on the Horizon?
How Will Bed Bath & Beyond’s Bankruptcy Impact the Retail Space?
Buffet Restaurants: Filling Up on Foot Traffic
Thrift Stores: Vintage Visits Drive New Age in Apparel
The Windy City: A Hub of Post-Pandemic Opportunity
Diving into Dining Traffic - Q1 2023
Bring On The Joe
A Dollar (or more) For Your Thoughts: Five Below and pOpshelf
Dining Out With The Cheesecake Factory
Retail Foot Traffic Recap – March 2023
Digging Into 2023: McDonald’s and Chipotle Update Office Index: March 2023 Recap
How Did Key Retail Categories Perform in Q1 2023?
Northeastern USA Grocery Dive
Movie Theaters Storylines for 2023
Ollie's Bargain Outlet: Discounters are Evolving
Leveraging Brick-and-Mortar Retail in 2023
America’s Evolving Work Patterns: A Deep-Dive into New York and Chicago Mall Index March 2023
Tuning Into Record Stores
Five Franchises To Watch in 2023
What’s Next For Domestic Tourism?
It’s Showtime! Movie Theaters in the Spotlight
5 Limited Time Offers (LTOs) Driving Restaurant Traffic
Department Store Deep-Dive: Belk
Regional Grocery Chains Staying Ahead of the Competition
Five Chains that Rightsized for Success
Unlocking the Potential of Offline Retail Media Networks
Dining Out With Darden
What’s in Store for Self-Storage?
Nike & lululemon Update: Strong Performance Amid Expansion Plans
Many Ways to Win: Midwest Grocery Deep Dive
Retail, Reinvented: The Rise of the Pop-Up Shop
Navigating a New Normal in Business Travel & Commutes Office Index: February 2023 Recap
Retail Categories Staying Strong in Volatile Environment
Ulta Beauty: Poised for Success into 2023 Mall Index February 2023: Reasons for Continued Optimism
Catching Up With DICK’s & Hibbett
The Miami-Dade Arena: An Advertising Slam Dunk
Car Washes Revving Up Visits
Tuesday Morning and Sunrises in Home Furnishing
Dining & Valentine’s Day Recap
2023: The Year of the Discount Store
Aldi’s Success Highlights Growing Demand for Value Groceries
5 Retail & Service Categories Holding onto Pandemic Gains in 2023
Visitor Insights from Super Bowl 2023
2023 First Look: Home Improvement Update
How Are Target, Walmart, and Wholesale Clubs Faring in 2023?
Department Store Deep-Dive: Nordstrom
Off-Price: Taking Off in Uncertain Times
Checking in On Middle-Class Hubs
Who Attends the Super Bowl? Office Index: January 2023 Recap
Focusing On Fitness: Q4 and January Recap Mall Index: January 2023 – Returning Mall Normalcy?
Location Intelligence Insights Into Concert Attendance
Winning Dining Strategies for 2023
In-N-Out Burger: What to Expect as the Brand Moves East
Location Intelligence Breakdown: Coffee Caps-Off 2022
Digitally Native Brands Lean Into Brick & Mortar
Washington, D.C. Population Changes & Migration Trends
A Location Intelligence Perspective on Macy’s Rightsizing
Amazon-Powered Shopping: The Future of Brick-and-Mortar Grocery?
Cold Weather, Hot Visits: Diving into Winter Resorts
Wawa and 7-Eleven: Leaning Into the “Slurpee Effect”
2022 and Beyond: Catching Up With McDonald’s & Chipotle
Let’s Have Some Fun! Going Out Is In’s Q4 2022 Quarterly Index Adds Industry Executives to Leadership Team To Drive Company's Next Phase of Growth
5 Emerging Retail Formats: 2023’s Brick-and-Mortar Evolution
Grocery Update: Zooming in on the Lone Star State
2022 Office Recap: The Year of the TGIF Work Week
What Lies Ahead for Brick-and-Mortar Luxury in 2023 Mall Indexes: December 2022 Recap
Looking Back on 2022’s Holiday Shopping Season
Post-Pandemic Migration Trends in New York
Top Retailers for 2023
The Live Sports Advertising Opportunity
Domestic Migration to the Mountain States: Small Shifts with Big Implications
New Year, New Food: 5 Dining Trends For 2023
This is Why Shop-in-Shops Are Everywhere
Super Saturday 2022 Recap
The San Francisco Shift
Grocery Year-End Update: Publix in the Spotlight
Three Ways Retailers Can Think Small to Increase Store Impact