Thanks for Visiting!

Register for free to get the full story.

Sign Up
Already have a Placer.ai account? Log In

Retail Analysis - 30,000 Foot View

by 
Ethan Chernofsky
 on 
December 22, 2020
Retail Analysis - 30,000 Foot View

While there are clear benefits to diving deep into the specific performances of key brands, there is also a value in stepping back to look at the retail space from a wider perspective.

So, how has the recovery unfolded as 2020 comes to a close? We dug into industry analysis insights to see.

Wider Status Update

Since mid-June, the wider retail sector has seen visits down between 11% and 15% overall. And while this number seems relatively strong, it is buoyed by the better performances of sectors like home improvement and grocery. Another key takeaway is that the wider retail landscape was seeing steady improvements heading into the heart of the holiday season, prior to the resurgence of COVID cases in November. 

And this had a huge effect. The week of November 23rd, which included Thanksgiving and Black Friday weekend, saw visits down 25% for the overall retail sector. This was a particularly difficult weekend as it represented a step back following several weeks of improvement heading into this key retail weekend. Obviously, its cause was very likely rooted in a resurgence of COVID cases throughout the country. Nonetheless, the timing was exceptionally problematic, limiting what was otherwise a steady trend of recovery.

The Regional Perspective

But, as often seen throughout the pandemic, the effects have not been uniform across the country. For Louisiana, overall retail visits were down just 2.5% year over year the week beginning November 30th. Yet, in California, a key state where many retailers see their largest number of locations, visits were down 20.0% year over year the same week. Other significant retail states like Texas, New York and Florida saw overall retail visits down 12.5%, 12.9% and 10.0% respectively year over year that week. 

Sector Positioning

Another area where a lack of ‘uniformity’ has been even more significant is when analyzing different retail sub sectors. Looking at weekly visits from the week of October 19th through the week beginning November 30th shows stark differences. While weekly visits to the wider apparel sector were down an average of 25% during that period, the dining sector saw an average visit decline of 32%. On the other hand, the grocery space overall, including hard hit brands like Whole Foods, saw an overall average decline of just 2% during that time frame while the home improvement sector saw an average year over year increase of 11%. 

Why this perspective matters

A more widespread perspective on the retail landscape can accomplish several critical factors. Firstly, it allows us to establish a benchmark for which specific brands across specific sectors can be compared to. Secondly, it gives us a better sense of the overall effect, including the obvious takeaway that in the grand scheme of things, offline retail is still very much a fundamental piece of the puzzle. Essentially, offline retail faced the worst possible combination of events and it still saw massive visit numbers. 

Finally, it enables us to clearly differentiate between the unique challenges facing different brands based on the region or sector they operate within. And this is very valuable. It’s easy to sometimes ignore the fact that while certain brands ‘compete’ they have very different regional distributions. Recognizing factors like this can help contextualize performance, providing valuable indicators about who could bounce back fastest.

Dive into more Industry Insights at Placer.ai

Get 3 brand & industry
breakdowns every week

Subscribe to the newsletter

Great! Prepare your inbox for data-driven insights...
Oops! Something went wrong while submitting the form.

Get a Demo

Please enter your first name
Please enter your last name
Please provide a valid email
Please enter your email
Please enter company name

Thanks for reaching out!

One of our experts will be in touch soon

Try Placer.ai Free
Oops! Something went wrong while submitting the form.
How Will Primark’s US Expansion Impact Target?
All Eyes on Eyewear
Northwestern U.S. Grocery Dive
Return of the Lunch: Salad Chains Are Thriving
Retail Media Networks – Off the Beaten Track
Bet Your Bottom Dollar: Discount and Dollar Stores Drive Foot Traffic
Ulta & Lululemon: Discretionary Spending On The Up
The Score After Q1: Sporting Goods Chains
Who Uses NYC Airports: Biting Into The Big Apple’s Main Transport Hubs
Off Price: Strength in The Face of Retail Challenges
Visits Improve for Home Improvement
Walmart, Target & Wholesalers in Q1 2023 – The Return of Mission-Driven Shopping?
Department Store Roundup: Q1 2023
Placer.ai Office Index: April 2023 Recap
Placer.ai Mall Index, April 2023 – A Rebound on the Horizon?
How Will Bed Bath & Beyond’s Bankruptcy Impact the Retail Space?
Buffet Restaurants: Filling Up on Foot Traffic
Thrift Stores: Vintage Visits Drive New Age in Apparel
The Windy City: A Hub of Post-Pandemic Opportunity
Diving into Dining Traffic - Q1 2023
Bring On The Joe
A Dollar (or more) For Your Thoughts: Five Below and pOpshelf
Dining Out With The Cheesecake Factory
Retail Foot Traffic Recap – March 2023
Digging Into 2023: McDonald’s and Chipotle Update
Placer.ai Office Index: March 2023 Recap
How Did Key Retail Categories Perform in Q1 2023?
Northeastern USA Grocery Dive
Movie Theaters Storylines for 2023
Ollie's Bargain Outlet: Discounters are Evolving
Leveraging Brick-and-Mortar Retail in 2023
America’s Evolving Work Patterns: A Deep-Dive into New York and Chicago
Placer.ai Mall Index March 2023
Tuning Into Record Stores
Five Franchises To Watch in 2023
What’s Next For Domestic Tourism?
It’s Showtime! Movie Theaters in the Spotlight
5 Limited Time Offers (LTOs) Driving Restaurant Traffic
Department Store Deep-Dive: Belk
Regional Grocery Chains Staying Ahead of the Competition
Five Chains that Rightsized for Success
Unlocking the Potential of Offline Retail Media Networks
Dining Out With Darden
What’s in Store for Self-Storage?
Nike & lululemon Update: Strong Performance Amid Expansion Plans
Many Ways to Win: Midwest Grocery Deep Dive
Retail, Reinvented: The Rise of the Pop-Up Shop
Navigating a New Normal in Business Travel & Commutes
Placer.ai Office Index: February 2023 Recap
Retail Categories Staying Strong in Volatile Environment
Ulta Beauty: Poised for Success into 2023
Placer.ai Mall Index February 2023: Reasons for Continued Optimism
Catching Up With DICK’s & Hibbett
The Miami-Dade Arena: An Advertising Slam Dunk
Car Washes Revving Up Visits
Tuesday Morning and Sunrises in Home Furnishing
Dining & Valentine’s Day Recap
2023: The Year of the Discount Store
Aldi’s Success Highlights Growing Demand for Value Groceries
5 Retail & Service Categories Holding onto Pandemic Gains in 2023
Visitor Insights from Super Bowl 2023
2023 First Look: Home Improvement Update
How Are Target, Walmart, and Wholesale Clubs Faring in 2023?
Department Store Deep-Dive: Nordstrom
Off-Price: Taking Off in Uncertain Times
Checking in On Middle-Class Hubs
Who Attends the Super Bowl?
Placer.ai Office Index: January 2023 Recap
Focusing On Fitness: Q4 and January Recap
Placer.ai Mall Index: January 2023 – Returning Mall Normalcy?
Location Intelligence Insights Into Concert Attendance
Winning Dining Strategies for 2023
In-N-Out Burger: What to Expect as the Brand Moves East
Location Intelligence Breakdown: Coffee Caps-Off 2022
Digitally Native Brands Lean Into Brick & Mortar
Washington, D.C. Population Changes & Migration Trends
A Location Intelligence Perspective on Macy’s Rightsizing
Amazon-Powered Shopping: The Future of Brick-and-Mortar Grocery?
Cold Weather, Hot Visits: Diving into Winter Resorts
Wawa and 7-Eleven: Leaning Into the “Slurpee Effect”
2022 and Beyond: Catching Up With McDonald’s & Chipotle
Let’s Have Some Fun! Going Out Is In
Placer.ai’s Q4 2022 Quarterly Index
Placer.ai Adds Industry Executives to Leadership Team To Drive Company's Next Phase of Growth
5 Emerging Retail Formats: 2023’s Brick-and-Mortar Evolution
Grocery Update: Zooming in on the Lone Star State
2022 Office Recap: The Year of the TGIF Work Week
What Lies Ahead for Brick-and-Mortar Luxury in 2023
Placer.ai Mall Indexes: December 2022 Recap
Looking Back on 2022’s Holiday Shopping Season
Post-Pandemic Migration Trends in New York
Top Retailers for 2023
The Live Sports Advertising Opportunity
Domestic Migration to the Mountain States: Small Shifts with Big Implications
New Year, New Food: 5 Dining Trends For 2023
Announcing Placer.ai’s COVID RECOVERY DASHBOARD
This is Why Shop-in-Shops Are Everywhere
Super Saturday 2022 Recap
The San Francisco Shift
Grocery Year-End Update: Publix in the Spotlight