Thanks for Visiting!

Register for free to get the full story.

Sign Up
Already have a Placer.ai account? Log In

Placer Bytes - Popeyes, Lucky's Closing, Triple Five in Miami

by 
Ethan Chernofsky
 on 
February 3, 2020
Placer Bytes - Popeyes, Lucky's Closing, Triple Five in Miami

Popeyes Continues to Ride the Chicken Sandwich Wave

There may never be a more important tweet for the QSR industry than the one that set off the Chicken Wars in the summer of 2019.

But far more important than how it all began, is Popeyes continuing ability to benefit from that initial spike. Following the dramatic jump in early November when the Chicken Sandwich was relaunched, visits began to return back to normal levels. Yet, instead of falling all the way back to the rates pre-summer 2019, the excitement persisted. 

On Friday, January 17th, visits rose 59.3% above the baseline for the period between January 1st, 2017 and January 20th, 2020. Analyzing that same period, every week in January has come in at least 20% or more above the baseline for weekly traffic.

Comparing Popeyes’ traffic to competitor KFC shows the impact of the product and the surrounding buzz even more clearly. Where Popeyes trailed its poultry rival throughout 2017, 2018 and most of 2019, the new product put the brand on nearly equal footing with KFC. Popeyes’ traffic even surpassed KFC’s nationwide in December and early January.

Lucky’s is Closing Stores - Who Stands to Gain?

Lucky’s Market is closing over 30 locations including all but one of its Florida branches. It was also announced that ALDI and Publix would be taking over 11 of those locations. But are these brands the right fit to fill Lucky’s spot?

From an initial look at the overall demographic data for the chains on a nationwide level, the overlap looks closest to ALDI. Yet, digging into Florida data shows a different picture. Analyzing the Household Income of visitors shows that Lucky’s shoppers have a far greater overlap with the Publix than ALDI.

Florida Cross-Shopping metrics from June through December 2019 further demonstrate this. 11.3% of Lucky’s customers also visited a Publix on the same day during that period, with only 1.9% visiting an ALDI location on the same day as a Lucky’s visit. For context, this number also falls behind BJ’s Wholesale Club, Trader Joe’s and Whole Foods.

While Publix is clearly the dominant grocery chain in Florida - which helps buoy the numbers - the data indicates that the Lucky’s Florida closures should provide a direct and immediate benefit. Even more, while ALDI was quick to take up several locations, the Cross-Shopping trends show that other players, like Trader Joe’s or top wholesalers, could see a benefit as well.

Why Miami For Triple Five?

The Mall of America is a national institution, the American Dream Mall is abuzz ahead of its true launch later this quarter, but the next location for Triple Five could be its most ambitious. So why South Florida?

Obviously, the weather is a draw as is the idea of tapping into an existing tourist market to drive more attention and excitement. But beyond the theme park and the extravagant extras that will no doubt garner the most buzz, South Florida may also be appealing for its retail pull.

The Aventura Mall, with a bevy of high-end retail tenants, has seen ongoing traffic growth since 2017, with 2019 consistently producing months with significant year-over-year growth. Should this audience find its way to Triple Five’s next location, the combination of retail and experience could find its ultimate base.

Will the Popeyes’ reign continue? Can Publix find even more success post-Lucky’s? Will Miami prove the ideal home for a Triple Five project? Find out at Placer.ai.

Get 3 brand & industry
breakdowns every week

Subscribe to the newsletter

Great! Prepare your inbox for data-driven insights...
Oops! Something went wrong while submitting the form.

Get a Demo

Please enter your first name
Please enter your last name
Please provide a valid email
Please enter your email
Please enter company name

Thanks for reaching out!

One of our experts will be in touch soon

Try Placer.ai Free
Oops! Something went wrong while submitting the form.
In-N-Out Burger: What to Expect as the Brand Moves East
Location Intelligence Breakdown: Coffee Caps-Off 2022
Digitally Native Brands Lean Into Brick & Mortar
Washington, D.C. Population Changes & Migration Trends
A Location Intelligence Perspective on Macy’s Rightsizing
Amazon-Powered Shopping: The Future of Brick-and-Mortar Grocery?
Cold Weather, Hot Visits: Diving into Winter Resorts
Wawa and 7-Eleven: Leaning Into the “Slurpee Effect”
2022 and Beyond: Catching Up With McDonald’s & Chipotle
Let’s Have Some Fun! Going Out Is In
Placer.ai’s Q4 2022 Quarterly Index
Placer.ai Adds Industry Executives to Leadership Team To Drive Company's Next Phase of Growth
5 Emerging Retail Formats: 2023’s Brick-and-Mortar Evolution
Grocery Update: Zooming in on the Lone Star State
2022 Office Recap: The Year of the TGIF Work Week
What Lies Ahead for Brick-and-Mortar Luxury in 2023
Placer.ai Mall Indexes: December 2022 Recap
Looking Back on 2022’s Holiday Shopping Season
Post-Pandemic Migration Trends in New York
Top Retailers for 2023
The Live Sports Advertising Opportunity
Domestic Migration to the Mountain States: Small Shifts with Big Implications
New Year, New Food: 5 Dining Trends For 2023
Announcing Placer.ai’s COVID RECOVERY DASHBOARD
This is Why Shop-in-Shops Are Everywhere
Super Saturday 2022 Recap
The San Francisco Shift
Grocery Year-End Update: Publix in the Spotlight
Three Ways Retailers Can Think Small to Increase Store Impact
Offline Beauty Is on an Upswing
The Evolving Migration Patterns of New York’s Florida Snowbirds
Placer.ai Office Index: November 2022 Recap
How Viral Social Media Trends Can Drive Offline Engagement
Are You Ready for Some Football? Experiential Marketing Shows Promise
Mall and Shopping Center Trends For 2023
Retail Corridors and Indoor Malls: A Holiday Head-to-Head
Placer Bytes: Nike, lululemon, and GameStop Update
Placer.ai Mall Indexes: November 2022 Update
Black Friday 2022: Consumers Hear the Call
Digitally Native Brands: Taking Off, Offline
Discount and Dollar Stores Leading the Pack
Turkey Wednesday 2022
Retail’s Evolving Holiday Season
Placer Bytes: Starbucks and Department Stores Ahead of Black Friday
Ulta: A Force to be Reckoned With
College Towns Drive Dining Growth
Foot Traffic Trends Reveal Consumers Ready for Holiday Cheer
How Retailers Can Win Big By Going Small
How Are Consumers Feeling Ahead of Black Friday 2022?
Off-Price, Hibbett, and Dick’s Pre-Holiday Check-in
Ho, Ho, Wholesale: Costco, Sam’s Club, and BJ’s
October 2022’s Retail Rebound
Target and Walmart Ahead of the Holidays
Home Improvement: Leave it to the Pros
Despite Inflation, Holiday Season is Off to a Good Start
Placer.ai Office Index: October 2022 Recap
Placer.ai Mall Indexes- October 2022 Update
Americans Double Down on Fitness
The State of Grocery
CVS and Walgreens: The Wave Continues
Coffee Chains Brewing Up Visits
Placer.ai Spotlight: Pizza Players
What Drove COVID-Era Urban Migration Trends?
Kroger and Albertsons: A Merging of Strengths
Texas Roadhouse Innovations Dishing Up Success
Holidays on the Horizon: Mid-Range and Luxury Shopping
McDonald's and Chipotle's Post-Pandemic Success
Announcing Placer.ai’s Q3 2022 Quarterly Index
5 Hot Restaurant Brands for 2023
Target Finds a Winning Deals Day Formula
Five Trends to Watch for 2022’s Holiday Shopping Season
September 2022 Analysis: A Difficult Month and Time for Optimism
Inflation’s Retail Winners
Five Apparel Retailers to Watch Ahead of the Holidays
Placer.ai Spotlight: Wawa’s QSR Pivot
Placer.ai Mall Indexes: September 2022 Recap
Placer.ai Office Indexes: September 2022 Recap
The Impact of Population Growth on Commercial Real Estate 
Starbucks' New Makeover
There's Somethin' About Pumpkin
Expanding Offline Reach
Breakfast Restaurants are Rising in Popularity
The Power of Labor Day 2022
Tourism in Miami Heating Up
Citi Trends on the Rise
Reaching Rural Consumers Through Retail Media Network
Darden Restaurants Cooking Up Success
The Home Improvement Sector: A Sign of Consumer Confidence
QSR Is Having a Northeastern Growth Spurt
Domestic Migration’s Ripple Effects
A Look Back at Back To School 2022
Kroger Digital Tell-All
The Return of In-Person Networking
The Reinvention of the American Mall  
Placer.ai Office Building Indexes: August 2022 Recap 
Placer.ai Mall Indexes - August 2022 Recap
Five Below’s Back to School Success
Plus-Size Fashion’s Staying Power
Placer Bytes: Best Buy & GameStop 
Petco Barking Up the Right Tree