Thanks for Visiting!

Register for free to get the full story.

Sign Up
Already have a account? Log In

Placer Bytes: BJ's Impresses, Dick's Back to School & the Stein Mart's Beneficiaries

Ethan Chernofsky
August 20, 2020
Placer Bytes: BJ's Impresses, Dick's Back to School & the Stein Mart's Beneficiaries

In this Placer Bytes, we dive into BJ’s continued rise, what Dick’s Sporting Goods performance tells us about back-to-school, and the brands that could benefit from Stein Mart’s closures.

BJ’s Momentum 

When we last checked in on BJ’s Wholesale it was becoming clear that COVID helped to re-establish the brand within the wholesale category. This was an especially important moment as it came after a period where BJ’s had seen losses, even while competitors Costco and Sam’s Club were enjoying extended periods of growth. 

And while the jumps in traffic were impressive, the sustained draw has been all the more promising. While BJ’s saw visits increase 12.9% and 12.7% for May and June respectively, July’s growth surged to 20.8% year over year. And the pace is growing. From the week beginning July 6th to the week beginning August 3rd, year-over-year visit increases averaged over 22% indicating that August could prove to be even stronger.

Growth In Context

Dick’s Sporting Goods has had one of the most rapid and strongest recoveries of any retailer, with visits in June and July down just 9.3% and 9.7% respectively year over year. And this after May visits were down over 53% year over year. Yet, there are reasons for concern.

After watching visits grow 0.3% year over year the week of June 22nd, visits were down 19.6% the week of August 3rd, a dramatic reversal. However, this result requires more context and likely speaks less to any weakness at Dick’s Sporting Goods and more to an uncertain back-to-school season.  

While Dick’s visits were down more year over year, they were actually rising closer to normal. Looking at week over week data shows consistent growth even as the year-over-year gaps expand. And the real takeaway here may be that the incredible back-to-school season that brands like Dick’s, Target and others experienced in 2019 is likely going to be heavily tempered. And while it is possible that much of that ‘peak’ will happen later in the season as there is more clarity around actual school restarts, the comparisons identify a critical element of measuring context. While back-to-school clearly means a lot to these brands, exaggerating the ‘weaknesses’ during this season could create an unfair perspective that minimizes the actual growth they are showing. 

Stein Mart Closures Beneficiaries

With another apparel player moving towards bankruptcy and large scale closures, the situation again looks to benefit one of the sector’s strongest. TJX, which owns both T.J. Maxx and Marshalls, looks to benefit most with 52.9% of Stein Mart shoppers also visiting T.J. Maxx locations and 44% also visited Marshalls since the start of 2019. Kohl’s and Macy’s could also see needed boosts with 49.4% and 42.8% of Stein Mart shoppers also visiting locations for those retailers during the same period. 

The potential reinforces a critical element of the demise of several apparel players and the vacuum they leave will likely be filled by a competitor that can survive the post-pandemic period. And this is a hugely important element - some players are going to see a long-term boost in their potential as a result of a thinning competitive landscape. 

Can BJ's Wholesale resurgence continue? Will Dick’s Sporting Goods see its back-to-school season boost later in August? Who will fill the vacuum for Stein Mart visitors? Visit to find out.

Get 3 brand & industry
breakdowns every week

Subscribe to the newsletter

Great! Prepare your inbox for data-driven insights...
Oops! Something went wrong while submitting the form.

Get a Demo

Please enter your first name
Please enter your last name
Please provide a valid email
Please enter your email
Please enter company name

Thanks for reaching out!

One of our experts will be in touch soon

Try Free
Oops! Something went wrong while submitting the form.
Location Intelligence Breakdown: Coffee Caps-Off 2022
Digitally Native Brands Lean Into Brick & Mortar
Washington, D.C. Population Changes & Trends
A Location Intelligence Perspective on Macy’s Rightsizing
Amazon-Powered Shopping: The Future of Brick-and-Mortar Grocery?
Cold Weather, Hot Visits: Diving into Winter Resorts
Wawa and 7-Eleven: Leaning Into the “Slurpee Effect”
2022 and Beyond: Catching Up With McDonald’s & Chipotle
Let’s Have Some Fun! Going Out Is In’s Q4 2022 Quarterly Index Adds Industry Executives to Leadership Team To Drive Company's Next Phase of Growth
5 Emerging Retail Formats: 2023’s Brick-and-Mortar Evolution
Grocery Update: Zooming in on the Lone Star State
2022 Office Recap: The Year of the TGIF Work Week
What Lies Ahead for Brick-and-Mortar Luxury in 2023 Mall Indexes: December 2022 Recap
Looking Back on 2022’s Holiday Shopping Season
Post-Pandemic Migration Trends in New York
Top Retailers for 2023
The Live Sports Advertising Opportunity
Domestic Migration to the Mountain States: Small Shifts with Big Implications
New Year, New Food: 5 Dining Trends For 2023
This is Why Shop-in-Shops Are Everywhere
Super Saturday 2022 Recap
The San Francisco Shift
Grocery Year-End Update: Publix in the Spotlight
Three Ways Retailers Can Think Small to Increase Store Impact
Offline Beauty Is on an Upswing
The Evolving Migration Patterns of New York’s Florida Snowbirds Office Index: November 2022 Recap
How Viral Social Media Trends Can Drive Offline Engagement
Are You Ready for Some Football? Experiential Marketing Shows Promise
Mall and Shopping Center Trends For 2023
Retail Corridors and Indoor Malls: A Holiday Head-to-Head
Placer Bytes: Nike, lululemon, and GameStop Update Mall Indexes: November 2022 Update
Black Friday 2022: Consumers Hear the Call
Digitally Native Brands: Taking Off, Offline
Discount and Dollar Stores Leading the Pack
Turkey Wednesday 2022
Retail’s Evolving Holiday Season
Placer Bytes: Starbucks and Department Stores Ahead of Black Friday
Ulta: A Force to be Reckoned With
College Towns Drive Dining Growth
Foot Traffic Trends Reveal Consumers Ready for Holiday Cheer
How Retailers Can Win Big By Going Small
How Are Consumers Feeling Ahead of Black Friday 2022?
Off-Price, Hibbett, and Dick’s Pre-Holiday Check-in
Ho, Ho, Wholesale: Costco, Sam’s Club, and BJ’s
October 2022’s Retail Rebound
Target and Walmart Ahead of the Holidays
Home Improvement: Leave it to the Pros
Despite Inflation, Holiday Season is Off to a Good Start Office Index: October 2022 Recap Mall Indexes- October 2022 Update
Americans Double Down on Fitness
The State of Grocery
CVS and Walgreens: The Wave Continues
Coffee Chains Brewing Up Visits Spotlight: Pizza Players
What Drove COVID-Era Urban Migration Trends?
Kroger and Albertsons: A Merging of Strengths
Texas Roadhouse Innovations Dishing Up Success
Holidays on the Horizon: Mid-Range and Luxury Shopping
McDonald's and Chipotle's Post-Pandemic Success
Announcing’s Q3 2022 Quarterly Index
5 Hot Restaurant Brands for 2023
Target Finds a Winning Deals Day Formula
Five Trends to Watch for 2022’s Holiday Shopping Season
September 2022 Analysis: A Difficult Month and Time for Optimism
Inflation’s Retail Winners
Five Apparel Retailers to Watch Ahead of the Holidays Spotlight: Wawa’s QSR Pivot Mall Indexes: September 2022 Recap Office Indexes: September 2022 Recap
The Impact of Population Growth on Commercial Real Estate 
Starbucks' New Makeover
There's Somethin' About Pumpkin
Expanding Offline Reach
Breakfast Restaurants are Rising in Popularity
The Power of Labor Day 2022
Tourism in Miami Heating Up
Citi Trends on the Rise
Reaching Rural Consumers Through Retail Media Network
Darden Restaurants Cooking Up Success
The Home Improvement Sector: A Sign of Consumer Confidence
QSR Is Having a Northeastern Growth Spurt
Domestic Migration’s Ripple Effects
A Look Back at Back To School 2022
Kroger Digital Tell-All
The Return of In-Person Networking
The Reinvention of the American Mall Office Building Indexes: August 2022 Recap Mall Indexes - August 2022 Recap
Five Below’s Back to School Success
Plus-Size Fashion’s Staying Power
Placer Bytes: Best Buy & GameStop 
Petco Barking Up the Right Tree
Lipstick Effect Boosts Ulta’s Growth