Thanks for Visiting!

Register for free to get the full story.

Sign Up
Already have a Placer.ai account? Log In

Placer Bites: Popeyes, Burger King Drive RBI's Big Quarter & Walgreens Outlook

by 
Ethan Chernofsky
 on 
October 28, 2019
Placer Bites: Popeyes, Burger King Drive RBI's Big Quarter & Walgreens Outlook

Restaurant Brands International (QSR) is the parent company of two of the more interesting QSR brands in the country - Burger King and Popeyes. With McDonald’s recently seeing a dip in visits, questions will naturally arise around the performance of RBI’s two leading players.

So what did Q3 mean for Burger King and Popeyes?

Chicken Wars Dominance

Whether it be the tremendous impact it had on Popeyes or the wider effect of the social media phenomenon that was the #chickenwars, it is clear that chicken sandwiches were the king of summer. Popeyes saw so much value in the craze that their daily visit numbers came into Burger King range, even though they have less than a third the number of US locations.

And the impact of this was enormous. Analyzing baseline change for Popeyes between July 2017 and September 2019 shows that August 2019 was a massive 65.2% above the baseline, a huge number for a company with steady visit rates throughout the year. Yet, this massive peak was building upon growth that had already appeared in July. July 2019 visits were 12.2% above the baseline, a huge jump over July 2018’s 2.3%. Even September 2019 benefitted, with visits at 0.4% above the baseline compared to 7% below in 2018.

What About the King?

And while the Popeyes effect was clear to anyone watching the sector, RBI’s boost may be further pushed by Burger King’s strong summer. Visits to Burger King locations nationwide were up 16.1% in July 2019 compared to the same month in 2018, 15.2% up in August 2019 compared to August 2018 and even up 3.2% in September.

These are significant jumps that speak to a powerful opportunity among the wider RBI portfolio that go well beyond the Chicken Wars.

Walgreens Mixed Quarter

Walgreens hasn’t had the best year. Alongside plans to shutter Rite Aid and Boots locations, they also announced a plan in August to close hundreds of Walgreens locations as well. We dug into Q3 data to see what this might mean for the overall picture of Walgreens traffic. 

The first important thing to note is that the brand saw Year over Year growth in Q3 2018 in each month compared to the same month in 2017. Looking at the Year over Year traffic change in 2019 is more of a mixed bag. July traffic was down 0.2% compared to July 2018, though a change this small is hardly cause for significant worry. August 2019 traffic was up 1.9% over August 2018, a promising sign. Though there was a significant 6.4% decline in September traffic, however, this mirrors wider decreases across the retail landscape in that month. 

So are things good or bad? The likely answer is mixed. Traffic is indeed down Year over Year, but there are promising signs that these are certainly recoverable visits - including the August growth. Additionally, Walgreens seems focused on taking strong steps to drive a return to growth including pushing innovative ideas like a new partnership with FedEx, and a drive to open Primary Care Centers in locations. These decisions collectively reflect strong approaches to driving more visits (FedEx) and more substantial visits (Primary Care) that can increase overall traffic, visit durations and, hopefully, purchases.

Yet, a lot could be told by the way the closures happen. If Walgreen can effectively close the right stores - ones with a higher level of cannibalization, or lesser performance - the impact may actually boost operational efficiency without hurting revenues too much. Indeed, the ability to better optimize locations could speak volumes to the brand’s future potential.

How will the RBI portfolio build upon its strong performance? Can Walgreens restructure to find growth? Visit Placer.ai to find out.

Get 3 brand & industry
breakdowns every week

Subscribe to the newsletter

Great! Prepare your inbox for data-driven insights...
Oops! Something went wrong while submitting the form.

Get a Demo

Please enter your first name
Please enter your last name
Please provide a valid email
Please enter your email
Please enter company name

Thanks for reaching out!

One of our experts will be in touch soon

Try Placer.ai Free
Oops! Something went wrong while submitting the form.
Checking in With Discount & Dollar Stores
Peeking Behind The Curtain: Movie Theaters in 2023 and Beyond
Diving Into Brick-and-Mortar Eyewear
Getting Into Gear: Exploring The Auto Part Industry
Recapping Valentine’s Day 2024 Foot Traffic Trends
Fitness: A Strong Start to 2024
Dutch Bros. Continues To Percolate Visits
Super Bowl 2024: Placer.ai’s Postgame Foot Traffic Analysis
CAVA & sweetgreen Are On the Rise
Hats Off For Off-Price
Who Is Shopping at Malls?
Drilling Down Into Home Improvement
Walmart, Target, Costco & Superstore Space 2023 Recap
Catching Up With Shake Shack and Wingstop
Something To Chew On: Demographic Shifts at Steakhouse Chains
Placer.ai Office Index: Looking Back at 2023
Recapping RBI & Yum! Brands’ 2023 Foot Traffic Performance
Placer.ai White Paper Recap – January 2024
Who Shops at Anthropologie and Urban Outfitters?
Three Taco Chains to Watch in 2024
Starbucks and Dunkin’: 2023 in Four Data Points
Who Visits CVS and Walgreens?
Fashionably Frugal: Apparel in 2023
Catching Up With Fast Food
The Grocery Sector in 2023: An End-of-Year Recap
3 Mall & Shopping Center Trends for 2024
Bakery Chains Rising To The Top
Placer.ai and Esri Partner to Deliver Geospatial Analytics
Tampa Tourism Trends
Going For The Green: The Changing Dynamics Of Country Clubs
Christmas Day Dining Recap
Major Urban Shopping Districts – Holiday Season Recap
Placer.ai Office Index: December 2023 Recap
Recapping the 2023 Holiday Shopping Season
Placer.ai White Paper Recap – December 2023
7 Retail & Dining Segments to Watch in 2024
Diving Into Holiday Season Favorites
Super Saturday and Christmas Eve Eve: A Winning Combination
3 Budget Grocery Chains Finishing 2023 On a High Note
Making It In America: International Chicken Chains Bring The Heat
Domestic Tourism at a Glance: A Q3 2023 Roundup
Five Pizza Chains On The Rise
Jewelry Brands Taking Advantage of the DTC Opportunity
Secondhand News: Kids' Thrift Shops
Recapping 2023’s Dining M&As
MetLife Stadium Kicks Off Football Season
Placer.ai Office Index: November 2023 Recap
Small Coffee Chains Brewing Big Success
Placer.ai White Paper Recap – November 2023
Thanksgiving Travel 2023 Recap
Checking in With Nike and Lululemon
Black Friday 2023 Retail Recap
Starbucks’ 2023 Holiday Menu & Red Cup Day Performance
Turkey Wednesday 2023
Who Attended the 2023 Pickleball Championship? 
Three Surprising Holiday Shopping Trends
What’s in Store for Ulta Beauty This Holiday Season?
Best Buy and Department Stores: A Holiday Deep Dive
Discount & Dollar Stores: Strength Toward The End of the Year
The State of Off-Price Retail: Discounts Seal The Deal
Placer Mall Index Recap: October 2023
Placer.ai Office Index: October 2023 Recap
Retail Corridors Ahead of the 2023 Holiday Season
California, Here Gap Comes
Checking in With Home Improvement
Getting Into the Glasses Game: Warby Parker Takes Over
Fitness Positioned for a Strong 2023 Finish
White Paper Recap: October 2023
Coffee Giants Brewing Up Business
Popeyes and Burger King Lead the Way
Diving into Yum!
Looking Ahead to Black Friday 2023
Blockbusters Drive Movie Theater Comeback
Crocs and Boot Barn: Shoe-Ins for Success
McDonald’s and Chipotle's Winning Recipe
The State Of Steak: Checking in With Texas Roadhouse
Pleasant Pastimes: Pickleball Potential Proves Potent
Who’s Driving Downtown Manhattan’s Weekend Revival?
Diving into Downtown Manhattan Foot Traffic Trends
Rite Aid: Rightsizing Right
Major League Soccer: Its Die-Hard and Casual Fans
The Anchor Recap: September 2023
Placer.ai Office Index: September 2023 Recap
Placer Mall Index Recap: September 2023
September White Paper Recap
The Consumer Habits of College Students
JCPenney: Rightsizing and Revitalizing
Pent-Up Demand Ahead of October Sales Events
4 Strategies Retailers are Using to Drive Traffic to Their Venues
5 Key Regional Grocery Players Impressing in 2023
Upscale Kitchenware Trending Up
Costco Finds More Room for Growth
Four C-Store Chains Making an A-Grade
National Parks + Outdoor Summer Activities
Diving Into Darden: Summer 2023 Update
The Summer Event Effect
Messi: Massive in Miami
Looking Back on Back to School 2023
The Anchor Recap: August 2023
Placer.ai Office Index: August 2023 Recap