Thanks for Visiting!

Register for free to get the full story.

Sign Up
Already have a Placer.ai account? Log In

Petco Goes Big by Going Small

by 
Ezra Carmel
 on 
August 22, 2023
Petco Goes Big by Going Small

Recently, Petco saw increased foot traffic as consumers continued to care for pets adopted during the pandemic adoption surge. And in 2022, Petco launched a small-town rural concept – Neighborhood Farm & Pet Supply – to serve suburban pet owners and farmers. We dove back into the location analytics for Petco and Neighborhood Farm & Pet Supply stores to take a closer look at how the company and its newest concept are faring in 2023. 

Leading the Pack

While inflation has impacted consumer behavior on pet spending in recent months, many clearly see their animal companions as part of the family and return to spoiling them with grooming, toys and treats as confidence in the state of the economy grows. Petco’s pet wellness and omnichannel ecosystem likely contributes to the chain’s success in the pet supplies space by letting mission-driven shoppers take care of all of their pets' needs in one stop. As the economic climate continues to improve, Petco should continue to be a preferred choice in the pet supplies category. 

Since January 2023, Petco has outperformed the Pet Store & Services Industry in foot traffic growth. And at the end of Q2 – June 2023 – year-over-year (YoY) visits to Petco reached 4.3% visit growth compared to 2022. 

And although visits to the Pet Stores & Services category as a whole lagged in July 2023 – perhaps due to customers stocking up on supplies during online sales events – Petco continued outperforming the wider industry.  

From Fish to Farm

Since launching its Neighborhood Farm & Pet Supply chain in rural and small markets over a year ago, Petco has continued to expand the concept. Neighborhood Farm & Pet Supply enables Petco to reach consumers familiar with the Petco brand that may have migrated to smaller markets during the pandemic while also catering to a new clientele of consumers in the farming and livestock professions. 

Trade Area Analysis using the AGS: Behavior & Attitudes and Demographic Dimensions datasets revealed that Neighborhood Farm & Pet Supply is succeeding in reaching its target audience of pet owners and farmers. In H1 2023, the residents of Neighborhood Farm & Pet Supply’s potential market were 8% more likely to be pet owners of any type than the nationwide average for the general Petco chain (1%). Neighborhood Farm & Pet Supply’s trade area also had a relatively higher share of dog owners (12%) and cat owners (10%) than the nationwide average and Petco (1%). 

The data also suggests that Neighborhood Farm & Pet Supply has the unique potential to drive traffic from residents in the Farming, Fishing, and Forestry occupations. In H1 2023, the potential markets of Neighborhood Farm & Pet Supply venues had a higher share of residents in this segment than both the nationwide average and the wider Petco chain by 19%. 

This indicates that the smaller-format Neighborhood Farm & Pet Supply enables Petco to reach markets with a relatively higher share of pet and farm-invested consumers and hone in on a target audience in a way that it doesn’t with traditional Petco stores.

The Last Wag

Pets and their owners are inseparable, and chains like Petco answer the growing demand for convenient total pet care. Petco’s Neighborhood Farm & Pet Supply has the potential to reach untapped markets of pet owners and farming professionals and is likely to draw more consumers to the Petco brand as the concept expands.

‍For updates and more data-driven foot traffic insights, visit Placer.ai.

Get 3 brand & industry
breakdowns every week

Subscribe to the newsletter

Great! Prepare your inbox for data-driven insights...
Oops! Something went wrong while submitting the form.

Get a Demo

Please enter your first name
Please enter your last name
Please provide a valid email
Please enter your email
Please enter company name

Thanks for reaching out!

One of our experts will be in touch soon

Try Placer.ai Free
Oops! Something went wrong while submitting the form.
Text Link
Pet Stores
Recapping Valentine’s Day 2024 Foot Traffic Trends
Fitness: A Strong Start to 2024
Dutch Bros. Continues To Percolate Visits
Super Bowl 2024: Placer.ai’s Postgame Foot Traffic Analysis
CAVA & sweetgreen Are On the Rise
Hats Off For Off-Price
Who Is Shopping at Malls?
Drilling Down Into Home Improvement
Walmart, Target, Costco & Superstore Space 2023 Recap
Catching Up With Shake Shack and Wingstop
Something To Chew On: Demographic Shifts at Steakhouse Chains
Placer.ai Office Index: Looking Back at 2023
Recapping RBI & Yum! Brands’ 2023 Foot Traffic Performance
Placer.ai White Paper Recap – January 2024
Who Shops at Anthropologie and Urban Outfitters?
Three Taco Chains to Watch in 2024
Starbucks and Dunkin’: 2023 in Four Data Points
Who Visits CVS and Walgreens?
Fashionably Frugal: Apparel in 2023
Catching Up With Fast Food
The Grocery Sector in 2023: An End-of-Year Recap
3 Mall & Shopping Center Trends for 2024
Bakery Chains Rising To The Top
Placer.ai and Esri Partner to Deliver Geospatial Analytics
Tampa Tourism Trends
Going For The Green: The Changing Dynamics Of Country Clubs
Christmas Day Dining Recap
Major Urban Shopping Districts – Holiday Season Recap
Placer.ai Office Index: December 2023 Recap
Recapping the 2023 Holiday Shopping Season
Placer.ai White Paper Recap – December 2023
7 Retail & Dining Segments to Watch in 2024
Diving Into Holiday Season Favorites
Super Saturday and Christmas Eve Eve: A Winning Combination
3 Budget Grocery Chains Finishing 2023 On a High Note
Making It In America: International Chicken Chains Bring The Heat
Domestic Tourism at a Glance: A Q3 2023 Roundup
Five Pizza Chains On The Rise
Jewelry Brands Taking Advantage of the DTC Opportunity
Secondhand News: Kids' Thrift Shops
Recapping 2023’s Dining M&As
MetLife Stadium Kicks Off Football Season
Placer.ai Office Index: November 2023 Recap
Small Coffee Chains Brewing Big Success
Placer.ai White Paper Recap – November 2023
Thanksgiving Travel 2023 Recap
Checking in With Nike and Lululemon
Black Friday 2023 Retail Recap
Starbucks’ 2023 Holiday Menu & Red Cup Day Performance
Turkey Wednesday 2023
Who Attended the 2023 Pickleball Championship? 
Three Surprising Holiday Shopping Trends
What’s in Store for Ulta Beauty This Holiday Season?
Best Buy and Department Stores: A Holiday Deep Dive
Discount & Dollar Stores: Strength Toward The End of the Year
The State of Off-Price Retail: Discounts Seal The Deal
Placer Mall Index Recap: October 2023
Placer.ai Office Index: October 2023 Recap
Retail Corridors Ahead of the 2023 Holiday Season
California, Here Gap Comes
Checking in With Home Improvement
Getting Into the Glasses Game: Warby Parker Takes Over
Fitness Positioned for a Strong 2023 Finish
White Paper Recap: October 2023
Coffee Giants Brewing Up Business
Popeyes and Burger King Lead the Way
Diving into Yum!
Looking Ahead to Black Friday 2023
Blockbusters Drive Movie Theater Comeback
Crocs and Boot Barn: Shoe-Ins for Success
McDonald’s and Chipotle's Winning Recipe
The State Of Steak: Checking in With Texas Roadhouse
Pleasant Pastimes: Pickleball Potential Proves Potent
Who’s Driving Downtown Manhattan’s Weekend Revival?
Diving into Downtown Manhattan Foot Traffic Trends
Rite Aid: Rightsizing Right
Major League Soccer: Its Die-Hard and Casual Fans
The Anchor Recap: September 2023
Placer.ai Office Index: September 2023 Recap
Placer Mall Index Recap: September 2023
September White Paper Recap
The Consumer Habits of College Students
JCPenney: Rightsizing and Revitalizing
Pent-Up Demand Ahead of October Sales Events
4 Strategies Retailers are Using to Drive Traffic to Their Venues
5 Key Regional Grocery Players Impressing in 2023
Upscale Kitchenware Trending Up
Costco Finds More Room for Growth
Four C-Store Chains Making an A-Grade
National Parks + Outdoor Summer Activities
Diving Into Darden: Summer 2023 Update
The Summer Event Effect
Messi: Massive in Miami
Looking Back on Back to School 2023
The Anchor Recap: August 2023
Placer.ai Office Index: August 2023 Recap
Placer.ai Mall Index: August 2023 Recap
Placer.ai White Paper Recap: August 2023
Starbucks Pumpkin Spice Latte Strikes Again
Big Scoop: We All Scream For Ice Cream