Thanks for Visiting!

Register for free to get the full story.

Sign Up
Already have a Placer.ai account? Log In

Memorial Day Retail Recap

by 
Ethan Chernofsky
 on 
June 10, 2021
Memorial Day Retail Recap

Memorial Day, with its requisite retail sales, came and went in late May. For many brands, it signalled some very positive recovery signs. 

Comparing to 2019

The fuller period from Thursday May 27th through Monday May 31st saw several brands driving growth, with others experiencing limited relative declines. Target, Ulta, and Burlington continued their strong recovery with visits over the five day period up 6.6%, 15.0% and 8.3% respectively when compared to the equivalent five day Memorial Day weekend period in 2019. 

But the relatively small declines delivered by harder hit retailers is as important as the strength shown by Dick’s Sporting Goods, HomeGoods and others. Macy’s and Nordstrom saw visits down just 17.2% and 15.9% respectively when they had seen visits down double that number in the period preceding the weekend. These figures serve as an indication that many brands may be far better positioned than expected ahead of an increasingly critical Back to School season. And all these sales are taking place while stores are still limited by lingering restrictions in key states like California and New York.

Important Differences

When comparing the average declines across a group of 20 retailers with data from 2019, another interesting trend emerges. Visits on the Thursday and Friday of Memorial Day weekend were down an average of 2.8% and 2.5%, respectively, for the group. On Saturday, that decline dropped to 1.1% with Sunday actually seeing a 0.9% lift heading into a larger Monday gap of 8.2%. The shifts suggest that certain pandemic driven adjustments are lingering and having ‘difficult to predict’ impacts on retail foot traffic and performance. This unexpected foot traffic pattern serves as an important reminder that while some trends can be effectively spotted, others are likely to provide a more diverse range of outcomes.

Ongoing Improvements

Yet, the strongest takeaway may come from comparing visits on the Friday, Saturday, and Sunday of Memorial Day weekend to the equivalent three-day periods that preceded it in May. Most brands saw a marked improvement when comparing the average visits across those three days for the three weeks prior with the results from Memorial Day weekend. While overperforming brands like T.J. Maxx and Burlington saw slight dips, Nordstrom and Bloomingdale’s saw increases of 12.1% and 19.2% respectively.

These results are a further testament to the heavy dependency that many of these mall-based retailers have on key shopping days and periods. As normalcy returns to day-to-day retail, it also restores the emphasis on the forms of ‘destination shopping’ that drive visits for brands like those mentioned above. Should these patterns continue to return, the results could be significant in August, due to the huge surge in back to school shopping. 

Did Memorial Day weekend mark a significant turning point in the recoveries of key retailers?

Visit Placer.ai to find out.

Get 3 brand & industry
breakdowns every week

Subscribe to the newsletter

Great! Prepare your inbox for data-driven insights...
Oops! Something went wrong while submitting the form.

Get a Demo

Please enter your first name
Please enter your last name
Please provide a valid email
Please enter your email
Please enter company name

Thanks for reaching out!

One of our experts will be in touch soon

Try Placer.ai Free
Oops! Something went wrong while submitting the form.
Placer.ai Office Index: January 2023 Recap
Focusing On Fitness: Q4 and January Recap
Placer.ai Mall Index: January 2023 – Returning Mall Normalcy?
Location Intelligence Insights Into Concert Attendance
Winning Dining Strategies for 2023
In-N-Out Burger: What to Expect as the Brand Moves East
Location Intelligence Breakdown: Coffee Caps-Off 2022
Digitally Native Brands Lean Into Brick & Mortar
Washington, D.C. Population Changes & Migration Trends
A Location Intelligence Perspective on Macy’s Rightsizing
Amazon-Powered Shopping: The Future of Brick-and-Mortar Grocery?
Cold Weather, Hot Visits: Diving into Winter Resorts
Wawa and 7-Eleven: Leaning Into the “Slurpee Effect”
2022 and Beyond: Catching Up With McDonald’s & Chipotle
Let’s Have Some Fun! Going Out Is In
Placer.ai’s Q4 2022 Quarterly Index
Placer.ai Adds Industry Executives to Leadership Team To Drive Company's Next Phase of Growth
5 Emerging Retail Formats: 2023’s Brick-and-Mortar Evolution
Grocery Update: Zooming in on the Lone Star State
2022 Office Recap: The Year of the TGIF Work Week
What Lies Ahead for Brick-and-Mortar Luxury in 2023
Placer.ai Mall Indexes: December 2022 Recap
Looking Back on 2022’s Holiday Shopping Season
Post-Pandemic Migration Trends in New York
Top Retailers for 2023
The Live Sports Advertising Opportunity
Domestic Migration to the Mountain States: Small Shifts with Big Implications
New Year, New Food: 5 Dining Trends For 2023
Announcing Placer.ai’s COVID RECOVERY DASHBOARD
This is Why Shop-in-Shops Are Everywhere
Super Saturday 2022 Recap
The San Francisco Shift
Grocery Year-End Update: Publix in the Spotlight
Three Ways Retailers Can Think Small to Increase Store Impact
Offline Beauty Is on an Upswing
The Evolving Migration Patterns of New York’s Florida Snowbirds
Placer.ai Office Index: November 2022 Recap
How Viral Social Media Trends Can Drive Offline Engagement
Are You Ready for Some Football? Experiential Marketing Shows Promise
Mall and Shopping Center Trends For 2023
Retail Corridors and Indoor Malls: A Holiday Head-to-Head
Placer Bytes: Nike, lululemon, and GameStop Update
Placer.ai Mall Indexes: November 2022 Update
Black Friday 2022: Consumers Hear the Call
Digitally Native Brands: Taking Off, Offline
Discount and Dollar Stores Leading the Pack
Turkey Wednesday 2022
Retail’s Evolving Holiday Season
Placer Bytes: Starbucks and Department Stores Ahead of Black Friday
Ulta: A Force to be Reckoned With
College Towns Drive Dining Growth
Foot Traffic Trends Reveal Consumers Ready for Holiday Cheer
How Retailers Can Win Big By Going Small
How Are Consumers Feeling Ahead of Black Friday 2022?
Off-Price, Hibbett, and Dick’s Pre-Holiday Check-in
Ho, Ho, Wholesale: Costco, Sam’s Club, and BJ’s
October 2022’s Retail Rebound
Target and Walmart Ahead of the Holidays
Home Improvement: Leave it to the Pros
Despite Inflation, Holiday Season is Off to a Good Start
Placer.ai Office Index: October 2022 Recap
Placer.ai Mall Indexes- October 2022 Update
Americans Double Down on Fitness
The State of Grocery
CVS and Walgreens: The Wave Continues
Coffee Chains Brewing Up Visits
Placer.ai Spotlight: Pizza Players
What Drove COVID-Era Urban Migration Trends?
Kroger and Albertsons: A Merging of Strengths
Texas Roadhouse Innovations Dishing Up Success
Holidays on the Horizon: Mid-Range and Luxury Shopping
McDonald's and Chipotle's Post-Pandemic Success
Announcing Placer.ai’s Q3 2022 Quarterly Index
5 Hot Restaurant Brands for 2023
Target Finds a Winning Deals Day Formula
Five Trends to Watch for 2022’s Holiday Shopping Season
September 2022 Analysis: A Difficult Month and Time for Optimism
Inflation’s Retail Winners
Five Apparel Retailers to Watch Ahead of the Holidays
Placer.ai Spotlight: Wawa’s QSR Pivot
Placer.ai Mall Indexes: September 2022 Recap
Placer.ai Office Indexes: September 2022 Recap
The Impact of Population Growth on Commercial Real Estate 
Starbucks' New Makeover
There's Somethin' About Pumpkin
Expanding Offline Reach
Breakfast Restaurants are Rising in Popularity
The Power of Labor Day 2022
Tourism in Miami Heating Up
Citi Trends on the Rise
Reaching Rural Consumers Through Retail Media Network
Darden Restaurants Cooking Up Success
The Home Improvement Sector: A Sign of Consumer Confidence
QSR Is Having a Northeastern Growth Spurt
Domestic Migration’s Ripple Effects
A Look Back at Back To School 2022
Kroger Digital Tell-All
The Return of In-Person Networking
The Reinvention of the American Mall  
Placer.ai Office Building Indexes: August 2022 Recap