Thanks for Visiting!

Register for free to get the full story.

Sign Up
Already have a Placer.ai account? Log In

Memorial Day Retail Recap

by 
Ethan Chernofsky
 on 
June 10, 2021
Memorial Day Retail Recap

Memorial Day, with its requisite retail sales, came and went in late May. For many brands, it signalled some very positive recovery signs. 

Comparing to 2019

The fuller period from Thursday May 27th through Monday May 31st saw several brands driving growth, with others experiencing limited relative declines. Target, Ulta, and Burlington continued their strong recovery with visits over the five day period up 6.6%, 15.0% and 8.3% respectively when compared to the equivalent five day Memorial Day weekend period in 2019. 

But the relatively small declines delivered by harder hit retailers is as important as the strength shown by Dick’s Sporting Goods, HomeGoods and others. Macy’s and Nordstrom saw visits down just 17.2% and 15.9% respectively when they had seen visits down double that number in the period preceding the weekend. These figures serve as an indication that many brands may be far better positioned than expected ahead of an increasingly critical Back to School season. And all these sales are taking place while stores are still limited by lingering restrictions in key states like California and New York.

Important Differences

When comparing the average declines across a group of 20 retailers with data from 2019, another interesting trend emerges. Visits on the Thursday and Friday of Memorial Day weekend were down an average of 2.8% and 2.5%, respectively, for the group. On Saturday, that decline dropped to 1.1% with Sunday actually seeing a 0.9% lift heading into a larger Monday gap of 8.2%. The shifts suggest that certain pandemic driven adjustments are lingering and having ‘difficult to predict’ impacts on retail foot traffic and performance. This unexpected foot traffic pattern serves as an important reminder that while some trends can be effectively spotted, others are likely to provide a more diverse range of outcomes.

Ongoing Improvements

Yet, the strongest takeaway may come from comparing visits on the Friday, Saturday, and Sunday of Memorial Day weekend to the equivalent three-day periods that preceded it in May. Most brands saw a marked improvement when comparing the average visits across those three days for the three weeks prior with the results from Memorial Day weekend. While overperforming brands like T.J. Maxx and Burlington saw slight dips, Nordstrom and Bloomingdale’s saw increases of 12.1% and 19.2% respectively.

These results are a further testament to the heavy dependency that many of these mall-based retailers have on key shopping days and periods. As normalcy returns to day-to-day retail, it also restores the emphasis on the forms of ‘destination shopping’ that drive visits for brands like those mentioned above. Should these patterns continue to return, the results could be significant in August, due to the huge surge in back to school shopping. 

Did Memorial Day weekend mark a significant turning point in the recoveries of key retailers?

Visit Placer.ai to find out.

Get 3 brand & industry
breakdowns every week

Subscribe to the newsletter

Great! Prepare your inbox for data-driven insights...
Oops! Something went wrong while submitting the form.

Get a Demo

Please enter your first name
Please enter your last name
Please provide a valid email
Please enter your email
Please enter company name

Thanks for reaching out!

One of our experts will be in touch soon

Try Placer.ai Free
Oops! Something went wrong while submitting the form.
Checking in With Discount & Dollar Stores
Peeking Behind The Curtain: Movie Theaters in 2023 and Beyond
Diving Into Brick-and-Mortar Eyewear
Getting Into Gear: Exploring The Auto Part Industry
Recapping Valentine’s Day 2024 Foot Traffic Trends
Fitness: A Strong Start to 2024
Dutch Bros. Continues To Percolate Visits
Super Bowl 2024: Placer.ai’s Postgame Foot Traffic Analysis
CAVA & sweetgreen Are On the Rise
Hats Off For Off-Price
Who Is Shopping at Malls?
Drilling Down Into Home Improvement
Walmart, Target, Costco & Superstore Space 2023 Recap
Catching Up With Shake Shack and Wingstop
Something To Chew On: Demographic Shifts at Steakhouse Chains
Placer.ai Office Index: Looking Back at 2023
Recapping RBI & Yum! Brands’ 2023 Foot Traffic Performance
Placer.ai White Paper Recap – January 2024
Who Shops at Anthropologie and Urban Outfitters?
Three Taco Chains to Watch in 2024
Starbucks and Dunkin’: 2023 in Four Data Points
Who Visits CVS and Walgreens?
Fashionably Frugal: Apparel in 2023
Catching Up With Fast Food
The Grocery Sector in 2023: An End-of-Year Recap
3 Mall & Shopping Center Trends for 2024
Bakery Chains Rising To The Top
Placer.ai and Esri Partner to Deliver Geospatial Analytics
Tampa Tourism Trends
Going For The Green: The Changing Dynamics Of Country Clubs
Christmas Day Dining Recap
Major Urban Shopping Districts – Holiday Season Recap
Placer.ai Office Index: December 2023 Recap
Recapping the 2023 Holiday Shopping Season
Placer.ai White Paper Recap – December 2023
7 Retail & Dining Segments to Watch in 2024
Diving Into Holiday Season Favorites
Super Saturday and Christmas Eve Eve: A Winning Combination
3 Budget Grocery Chains Finishing 2023 On a High Note
Making It In America: International Chicken Chains Bring The Heat
Domestic Tourism at a Glance: A Q3 2023 Roundup
Five Pizza Chains On The Rise
Jewelry Brands Taking Advantage of the DTC Opportunity
Secondhand News: Kids' Thrift Shops
Recapping 2023’s Dining M&As
MetLife Stadium Kicks Off Football Season
Placer.ai Office Index: November 2023 Recap
Small Coffee Chains Brewing Big Success
Placer.ai White Paper Recap – November 2023
Thanksgiving Travel 2023 Recap
Checking in With Nike and Lululemon
Black Friday 2023 Retail Recap
Starbucks’ 2023 Holiday Menu & Red Cup Day Performance
Turkey Wednesday 2023
Who Attended the 2023 Pickleball Championship? 
Three Surprising Holiday Shopping Trends
What’s in Store for Ulta Beauty This Holiday Season?
Best Buy and Department Stores: A Holiday Deep Dive
Discount & Dollar Stores: Strength Toward The End of the Year
The State of Off-Price Retail: Discounts Seal The Deal
Placer Mall Index Recap: October 2023
Placer.ai Office Index: October 2023 Recap
Retail Corridors Ahead of the 2023 Holiday Season
California, Here Gap Comes
Checking in With Home Improvement
Getting Into the Glasses Game: Warby Parker Takes Over
Fitness Positioned for a Strong 2023 Finish
White Paper Recap: October 2023
Coffee Giants Brewing Up Business
Popeyes and Burger King Lead the Way
Diving into Yum!
Looking Ahead to Black Friday 2023
Blockbusters Drive Movie Theater Comeback
Crocs and Boot Barn: Shoe-Ins for Success
McDonald’s and Chipotle's Winning Recipe
The State Of Steak: Checking in With Texas Roadhouse
Pleasant Pastimes: Pickleball Potential Proves Potent
Who’s Driving Downtown Manhattan’s Weekend Revival?
Diving into Downtown Manhattan Foot Traffic Trends
Rite Aid: Rightsizing Right
Major League Soccer: Its Die-Hard and Casual Fans
The Anchor Recap: September 2023
Placer.ai Office Index: September 2023 Recap
Placer Mall Index Recap: September 2023
September White Paper Recap
The Consumer Habits of College Students
JCPenney: Rightsizing and Revitalizing
Pent-Up Demand Ahead of October Sales Events
4 Strategies Retailers are Using to Drive Traffic to Their Venues
5 Key Regional Grocery Players Impressing in 2023
Upscale Kitchenware Trending Up
Costco Finds More Room for Growth
Four C-Store Chains Making an A-Grade
National Parks + Outdoor Summer Activities
Diving Into Darden: Summer 2023 Update
The Summer Event Effect
Messi: Massive in Miami
Looking Back on Back to School 2023
The Anchor Recap: August 2023
Placer.ai Office Index: August 2023 Recap