Thanks for Visiting!

Register for free to get the full story.

Sign Up
Already have a Placer.ai account? Log In

Citi Trends on the Rise

by 
Ezra Carmel
 on 
September 27, 2022
Citi Trends on the Rise

Citi Trends is a rising star in the off-price retail sector and has big plans for expansion and remodeling. We dove into the foot traffic data to analyze Citi Trends’ visit growth and see how the chain stacks up against other top retailers in the off-price space.

Citi Trends vs. Off-Price Competition 

Citi Trends owes much of its success to an aggressive expansion and remodeling strategy. According to CEO David Makuen, the remodels – dubbed CTx – highlight curated product assortments and enhance the customer experience. In 2021 the chain opened 27 new stores and remodeled 25 others. And in 2022, Citi Trends plans for approximately 15 new stores and 50 remodels

To assess how this strategy is impacting foot traffic, we compared the monthly visit growth of Citi Trends and other off-price retail chains to a January 2021 visit baseline. Between January 2021 and August 2022 – including a rebound from the Omicron wave in January 2022 – Citi Trends’ monthly visits have grown 71.1%, surpassing the 33.8% growth of the other off-price chains. It’s likely that new strategy contributed to the chain’s ability to bounce back and outpace competitors’ foot traffic. 

A Strong 2021, an Even Stronger 2022

Citi Trends’ impressive foot traffic in 2021 makes the positive year-over-year (YoY) comparison all the more noteworthy. Since April 2022 the chain has maintained positive monthly YoY foot traffic with growth of 6.5% in August. 

The company attributes at least part of this success to a “compelling shopping experience” in-store, but Citi Trends’ ability to win over local shoppers and cultivate loyalty is likely contributing growth. According to the company, 70% of stores are the primary apparel and home goods destination for its customers, with 50% living within three miles of the store.

The chain’s YoY foot traffic is particularly significant when considering the prevailing economic pressures in 2022. According to Citi Trends, 50% of its customers have an annual household income of $25K or less, and their discretionary spending has been most affected by the current financial climate. Yet Citi Trends’ customers continue to find value at the chain during this period of economic headwinds, and the company has posted positive YoY monthly foot traffic trends since April 2022. 

Fleet and Visit Growth

Citi Trends’ positive visit growth is also due to its three-year store growth and remodeling plan which kicked off in late 2019. The chain reports that its current CTx stores are doing better than stores in previous remodel campaigns and plans to remodel another 50 stores by the end of next year.

Year-over-three-year (Yo3Y) data shows positive monthly foot traffic since March 2022. Citi Trends experienced a back-to-school boost in August as Yo3Y visits per venue grew by 11.5%, the largest Yo3Y increase of the past six months, and overall visits grew by 16.9%. 

Given the increase in the number of Citi Trends locations, monthly visits per venue paints a striking picture of foot traffic growth. The fact that the brand grew its fleet and continued to attract more customers to each store is a very positive sign for Citi Trends. 

Crossing the T’s, Dotting the I’s

Citi Trends boasts impressive YoY and Yo3Y foot traffic growth, positioning itself ahead of the off-price retail pack. The chain’s success is due in large part to store growth, effective remodels, and the ability to attract consumers in challenging economic times. 

Visit us here for more data-driven retail insights. 

Get 3 brand & industry
breakdowns every week

Subscribe to the newsletter

Great! Prepare your inbox for data-driven insights...
Oops! Something went wrong while submitting the form.

Get a Demo

Please enter your first name
Please enter your last name
Please provide a valid email
Please enter your email
Please enter company name

Thanks for reaching out!

One of our experts will be in touch soon

Try Placer.ai Free
Oops! Something went wrong while submitting the form.
In-N-Out Burger: What to Expect as the Brand Moves East
Location Intelligence Breakdown: Coffee Caps-Off 2022
Digitally Native Brands Lean Into Brick & Mortar
Washington, D.C. Population Changes & Migration Trends
A Location Intelligence Perspective on Macy’s Rightsizing
Amazon-Powered Shopping: The Future of Brick-and-Mortar Grocery?
Cold Weather, Hot Visits: Diving into Winter Resorts
Wawa and 7-Eleven: Leaning Into the “Slurpee Effect”
2022 and Beyond: Catching Up With McDonald’s & Chipotle
Let’s Have Some Fun! Going Out Is In
Placer.ai’s Q4 2022 Quarterly Index
Placer.ai Adds Industry Executives to Leadership Team To Drive Company's Next Phase of Growth
5 Emerging Retail Formats: 2023’s Brick-and-Mortar Evolution
Grocery Update: Zooming in on the Lone Star State
2022 Office Recap: The Year of the TGIF Work Week
What Lies Ahead for Brick-and-Mortar Luxury in 2023
Placer.ai Mall Indexes: December 2022 Recap
Looking Back on 2022’s Holiday Shopping Season
Post-Pandemic Migration Trends in New York
Top Retailers for 2023
The Live Sports Advertising Opportunity
Domestic Migration to the Mountain States: Small Shifts with Big Implications
New Year, New Food: 5 Dining Trends For 2023
Announcing Placer.ai’s COVID RECOVERY DASHBOARD
This is Why Shop-in-Shops Are Everywhere
Super Saturday 2022 Recap
The San Francisco Shift
Grocery Year-End Update: Publix in the Spotlight
Three Ways Retailers Can Think Small to Increase Store Impact
Offline Beauty Is on an Upswing
The Evolving Migration Patterns of New York’s Florida Snowbirds
Placer.ai Office Index: November 2022 Recap
How Viral Social Media Trends Can Drive Offline Engagement
Are You Ready for Some Football? Experiential Marketing Shows Promise
Mall and Shopping Center Trends For 2023
Retail Corridors and Indoor Malls: A Holiday Head-to-Head
Placer Bytes: Nike, lululemon, and GameStop Update
Placer.ai Mall Indexes: November 2022 Update
Black Friday 2022: Consumers Hear the Call
Digitally Native Brands: Taking Off, Offline
Discount and Dollar Stores Leading the Pack
Turkey Wednesday 2022
Retail’s Evolving Holiday Season
Placer Bytes: Starbucks and Department Stores Ahead of Black Friday
Ulta: A Force to be Reckoned With
College Towns Drive Dining Growth
Foot Traffic Trends Reveal Consumers Ready for Holiday Cheer
How Retailers Can Win Big By Going Small
How Are Consumers Feeling Ahead of Black Friday 2022?
Off-Price, Hibbett, and Dick’s Pre-Holiday Check-in
Ho, Ho, Wholesale: Costco, Sam’s Club, and BJ’s
October 2022’s Retail Rebound
Target and Walmart Ahead of the Holidays
Home Improvement: Leave it to the Pros
Despite Inflation, Holiday Season is Off to a Good Start
Placer.ai Office Index: October 2022 Recap
Placer.ai Mall Indexes- October 2022 Update
Americans Double Down on Fitness
The State of Grocery
CVS and Walgreens: The Wave Continues
Coffee Chains Brewing Up Visits
Placer.ai Spotlight: Pizza Players
What Drove COVID-Era Urban Migration Trends?
Kroger and Albertsons: A Merging of Strengths
Texas Roadhouse Innovations Dishing Up Success
Holidays on the Horizon: Mid-Range and Luxury Shopping
McDonald's and Chipotle's Post-Pandemic Success
Announcing Placer.ai’s Q3 2022 Quarterly Index
5 Hot Restaurant Brands for 2023
Target Finds a Winning Deals Day Formula
Five Trends to Watch for 2022’s Holiday Shopping Season
September 2022 Analysis: A Difficult Month and Time for Optimism
Inflation’s Retail Winners
Five Apparel Retailers to Watch Ahead of the Holidays
Placer.ai Spotlight: Wawa’s QSR Pivot
Placer.ai Mall Indexes: September 2022 Recap
Placer.ai Office Indexes: September 2022 Recap
The Impact of Population Growth on Commercial Real Estate 
Starbucks' New Makeover
There's Somethin' About Pumpkin
Expanding Offline Reach
Breakfast Restaurants are Rising in Popularity
The Power of Labor Day 2022
Tourism in Miami Heating Up
Citi Trends on the Rise
Reaching Rural Consumers Through Retail Media Network
Darden Restaurants Cooking Up Success
The Home Improvement Sector: A Sign of Consumer Confidence
QSR Is Having a Northeastern Growth Spurt
Domestic Migration’s Ripple Effects
A Look Back at Back To School 2022
Kroger Digital Tell-All
The Return of In-Person Networking
The Reinvention of the American Mall  
Placer.ai Office Building Indexes: August 2022 Recap 
Placer.ai Mall Indexes - August 2022 Recap
Five Below’s Back to School Success
Plus-Size Fashion’s Staying Power
Placer Bytes: Best Buy & GameStop 
Petco Barking Up the Right Tree