Thanks for Visiting!

Register for free to get the full story.

Sign Up
Already have a Placer.ai account? Log In

Announcing Placer.ai’s COVID RECOVERY DASHBOARD

by 
Ian Ross
 on 
July 12, 2021
Announcing Placer.ai’s COVID RECOVERY DASHBOARD

The pandemic created unique challenges for local, state, and regional economies. Downtown retail districts emptied out, businesses shuttered, and tourism ground to a halt as shelter-in-place orders spread across the country.

Now, with restrictions gradually lifting, a radically different reality is emerging. While certain sectors are returning to their pre-pandemic vitality, some areas of commercial life are forever transformed. This juncture presents government, business, and economic development leaders with a once in a generation opportunity to employ new strategies to accelerate recovery and shape local economies in favor of long term sustainable growth.

Placer.ai’s COVID Recovery Dashboard Facilitates Data-Driven Decision Making

In the months ahead, government and business leaders will need to assess the impacts of COVID on key sectors and make strategic decisions about where and how to support economic recovery.

That’s where the Placer.ai’s new COVID Recovery Dashboard comes in.

The COVID Recovery Dashboard is a free tool that empowers business and government leaders with data to measure impacts of COVID in every city, county, and state. The Dashboard shows weekly and monthly foot traffic data in key sectors and compares it to the equivalent week or month in 2019 to produce a recovery score. Use the recovery score to measure impacts, identify new opportunities and evaluate the performance of efforts and investments to support growth.

Included in the COVID Recovery Dashboard

Recovery Data

The first release of the Dashboard includes recovery data for the Retail and Tourism sectors, and we plan to add a Workplace Recovery segment in the coming weeks.

The Retail panel includes an overall retail recovery score as well as detailed recovery data for fourteen retail categories including:

  • Apparel
  • Dining
  • Electronics
  • Fitness
  • Groceries 
  • Home Improvement
  • Medical & Health
  • Shop & Service
  • Shopping Centers 
  • Superstores
  • Hotel/Casinos
  • Leisure
  • Spa & Beauty
  • Office Supplies

The Tourism panel provides insights into which areas are starting to receive tourist visits again, and categorizes the data to reveal local visitors originating from between 50 and 150 miles away, and national visitors who travel to a destination over 150 miles.

Data for Every Location

The Covid Recovery Dashboard allows users to zoom in or out of a region and see recovery data for every location. Data can be categorized to reveal foot traffic performance in each of the following place types:

  • State
  • County 
  • City
  • Zip Code
  • Downtown and Business Improvement District (BID)*

* At the time of launch, we will have over 300 of the nation’s downtowns and business improvement districts mapped on the dashboard. If you don’t see the Downtown, BID, or other area you’re focused on, use the “Let’s Add It” button on the dashboard, and we’ll add it for you!

COMING SOON: Comparison Tool

Users will be able to compare recovery data for different locations across regions and subregions to learn where foot traffic is recovering more quickly, and where it continues to struggle. Comparing different regions will allow leaders to identify best practices and see where different efforts, initiatives, and investments are creating positive impacts.

Make the Most of the COVID Recovery Dashboard

Here are some of the ways government and business leaders are using COVID Recovery Data:

  • Estimate the pandemic’s impact on retail and tourism to project revenues and adapt strategies accordingly
  • See geographic trends in retail demand to identify areas where new investments will have the greatest impact
  • Pinpoint areas where foot traffic is returning to support small businesses and detect where they continue to struggle 
  • Identify opportunities to expand tourism, and optimize marketing and promotion of tourism offerings to the right audience. 
  • Locate projects where American Rescue Plan Act funds can support long term goals, then measure and report on progress over time
  • Reveal the performance of efforts and investments to understand which recovery policies are working, and which are not.

The pandemic challenged business, government, and economic development leaders to continue making positive impacts in a time of economic contraction. The COVID Recovery Dashboard provides these same leaders with data needed to make informed decisions, measure impact, and accelerate recovery.

We would love to hear your feedback on this tool. Let us know how you are using the data to support your recovery and growth efforts, and what additional data you need to be successful.

recovery-dashboard@placer.ai

Get 3 brand & industry
breakdowns every week

Subscribe to the newsletter

Great! Prepare your inbox for data-driven insights...
Oops! Something went wrong while submitting the form.

Get a Demo

Please enter your first name
Please enter your last name
Please provide a valid email
Please enter your email
Please enter company name

Thanks for reaching out!

One of our experts will be in touch soon

Try Placer.ai Free
Oops! Something went wrong while submitting the form.
Text Link
Announcement
Text Link
Product Launch
Darden Brands: Location Analytics and Consumer Behavior
Nike and lululemon: a Strong 2023, Sprinting into 2024
Where Is Retail and Dining Foot Traffic Thriving in Early 2024?
Placer.ai White Paper Recap – February 2024
Three Retail & Dining Chains That May Surprise in 2024
Specialty Discount Chains Rock Retail Therapy
Placer.ai Mall Index: February 2024
Placer.ai Office Index: February 2024 Recap
Ulta Beauty Continues To Shine
First Watch Sails Into 2024
Hibbett Sports and DICK’S Sporting Goods: A Psychographic Analysis
Checking in With Discount & Dollar Stores
Peeking Behind The Curtain: Movie Theaters in 2023 and Beyond
Diving Into Brick-and-Mortar Eyewear
Getting Into Gear: Exploring The Auto Part Industry
Recapping Valentine’s Day 2024 Foot Traffic Trends
Fitness: A Strong Start to 2024
Dutch Bros. Continues To Percolate Visits
Super Bowl 2024: Placer.ai’s Postgame Foot Traffic Analysis
CAVA & sweetgreen Are On the Rise
Hats Off For Off-Price
Who Is Shopping at Malls?
Drilling Down Into Home Improvement
Walmart, Target, Costco & Superstore Space 2023 Recap
Catching Up With Shake Shack and Wingstop
Something To Chew On: Demographic Shifts at Steakhouse Chains
Placer.ai Office Index: Looking Back at 2023
Recapping RBI & Yum! Brands’ 2023 Foot Traffic Performance
Placer.ai White Paper Recap – January 2024
Who Shops at Anthropologie and Urban Outfitters?
Three Taco Chains to Watch in 2024
Starbucks and Dunkin’: 2023 in Four Data Points
Who Visits CVS and Walgreens?
Fashionably Frugal: Apparel in 2023
Catching Up With Fast Food
The Grocery Sector in 2023: An End-of-Year Recap
3 Mall & Shopping Center Trends for 2024
Bakery Chains Rising To The Top
Placer.ai and Esri Partner to Deliver Geospatial Analytics
Tampa Tourism Trends
Going For The Green: The Changing Dynamics Of Country Clubs
Christmas Day Dining Recap
Major Urban Shopping Districts – Holiday Season Recap
Placer.ai Office Index: December 2023 Recap
Recapping the 2023 Holiday Shopping Season
Placer.ai White Paper Recap – December 2023
7 Retail & Dining Segments to Watch in 2024
Diving Into Holiday Season Favorites
Super Saturday and Christmas Eve Eve: A Winning Combination
3 Budget Grocery Chains Finishing 2023 On a High Note
Making It In America: International Chicken Chains Bring The Heat
Domestic Tourism at a Glance: A Q3 2023 Roundup
Five Pizza Chains On The Rise
Jewelry Brands Taking Advantage of the DTC Opportunity
Secondhand News: Kids' Thrift Shops
Recapping 2023’s Dining M&As
MetLife Stadium Kicks Off Football Season
Placer.ai Office Index: November 2023 Recap
Small Coffee Chains Brewing Big Success
Placer.ai White Paper Recap – November 2023
Thanksgiving Travel 2023 Recap
Checking in With Nike and Lululemon
Black Friday 2023 Retail Recap
Starbucks’ 2023 Holiday Menu & Red Cup Day Performance
Turkey Wednesday 2023
Who Attended the 2023 Pickleball Championship? 
Three Surprising Holiday Shopping Trends
What’s in Store for Ulta Beauty This Holiday Season?
Best Buy and Department Stores: A Holiday Deep Dive
Discount & Dollar Stores: Strength Toward The End of the Year
The State of Off-Price Retail: Discounts Seal The Deal
Placer Mall Index Recap: October 2023
Placer.ai Office Index: October 2023 Recap
Retail Corridors Ahead of the 2023 Holiday Season
California, Here Gap Comes
Checking in With Home Improvement
Getting Into the Glasses Game: Warby Parker Takes Over
Fitness Positioned for a Strong 2023 Finish
White Paper Recap: October 2023
Coffee Giants Brewing Up Business
Popeyes and Burger King Lead the Way
Diving into Yum!
Looking Ahead to Black Friday 2023
Blockbusters Drive Movie Theater Comeback
Crocs and Boot Barn: Shoe-Ins for Success
McDonald’s and Chipotle's Winning Recipe
The State Of Steak: Checking in With Texas Roadhouse
Pleasant Pastimes: Pickleball Potential Proves Potent
Who’s Driving Downtown Manhattan’s Weekend Revival?
Diving into Downtown Manhattan Foot Traffic Trends
Rite Aid: Rightsizing Right
Major League Soccer: Its Die-Hard and Casual Fans
The Anchor Recap: September 2023
Placer.ai Office Index: September 2023 Recap
Placer Mall Index Recap: September 2023
September White Paper Recap
The Consumer Habits of College Students
JCPenney: Rightsizing and Revitalizing
Pent-Up Demand Ahead of October Sales Events
4 Strategies Retailers are Using to Drive Traffic to Their Venues