Announcing’s $12M In New Funding

We’re proud and excited to announce our Series A funding round of $12M, backed by JBV Capital, Aleph, Reciprocal Ventures, and OCA Ventures!

This funding will allow us to grow our US operation, expand our R&D efforts and continue delivering new tools that empower our customers to reach their full business potential.

A huge thank you to our customers, partners, investors and the team!We’re so grateful to have you on this amazing journey.

For more details, please see the press release below. Raises $12M Series A To Bring True Visibility to Offline Retail and Real Estate Performance

JBV Capital, Aleph, Reciprocal Ventures, and OCA Ventures back location analytics and foot traffic data leader to drive ongoing expansion

(Los Altos, CA, January 22nd, 2020), the leader in location analytics and foot traffic data, announced today the close of a $12M Series A funding round. The round was led by JBV Capital with participation from Aleph, Reciprocal Ventures, OCA Ventures, existing investors and a group of new strategic investors. The funding will be used to help grow’s US operation and expand the company’s R&D efforts to drive new product features and capabilities.’s SaaS platform is the first to provide real-time access to location analytics and foot traffic data. The solution empowers professionals to improve decision making, reduce risk and identify opportunities with accurate, reliable location data. 

“The impact of the ‘retail apocalypse’ was accelerated by a fundamental lack of visibility into offline performance; but empowering brands — big and small — with accurate, reliable data enables them to navigate this new reality. lifts the fog and empowers all professionals with actionable insights into any location enabling better, faster decisions,” said Co-Founder and CEO, Noam Ben Zvi. “This results in smarter growth, more sustainable businesses, and allows newer players to enter the market.”  With this funding, we can ramp up our development so we can continue to uncover new features and tools to help our customers reach their business goals.”

“Placer’s rapid growth has been amazing to witness,” said Jeffrey Bazar, General Partner at JBV Capital and new board member at

He continues, “Noam and his team have done a remarkable job simplifying and standardizing how companies of all sizes support these business-critical use cases.  As a result, they have built the new clear software leader in the industry, which represents an incredibly large market that can’t adopt Placer’s solution fast enough.”

Customers include some of the largest players in Commercial Real Estate, Retail and Hospitality including JLL, Regency, SRS, Brixmor, Verizon, Caesars Entertainment. These companies leverage the product to improve site selection, leasing activities, marketing performance and attribution, property acquisition, asset management and more.  

“Until, deciding which properties to buy or sell was a combination of disparate facts, intuition, and witchcraft,” said NewMark Merril CEO and President, Sandy Sigal. “ is a game-changing product and it is driving widespread adoption across the CRE and Retail industries.”

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