Thanks for Visiting!

Register for free to get the full story.

Sign Up
Already have a account? Log In

2019 NFL Draft's Big Winner - Nashville

Ethan Chernofsky
May 13, 2019
2019 NFL Draft's Big Winner - Nashville

In late April, 254 young men had their dreams realized as they were chosen by teams in the 2019 NFL Draft. The draft had many winners. From the teams that saw their fortunes change to the individuals joining the elite athletic ranks. Yet, the unsung winner of the 2019 NFL Draft may have little do with any games being played on Sundays this fall.

Nashville, Tennessee was the second city to earn the right to host the NFL Draft following the league’s decision to spread the event to cities around the country. Prior to 2018, every draft was held in New York City. So what does hosting the NFL Draft mean for a city in the late spring?

At, we analyze tens of thousands of mobile devices and use AI to project an overall estimate for the total number of visitors of any given sight or tourist destination. This allows our customers to make data-driven decisions for their businesses. In this case, we used Placer’s capabilities to gauge the potential benefits for the city of Nashville after being chosen for the draft. These are our findings.

The Draft Boost

With several months passing without a game being played, the NFL’s wide appeal still helped Nashville drive significant boosts in the area of the event. Thursday foot traffic in the area of the draft came to 98,968, a 266% increase on the average Thursday for the first four months of 2019. It beat out the highest Thursday to that point - March 28 - by over 28%.

The impact was felt on Friday - the second day of the event, though far less heralded - as well, where 113,533 visitors surpassed the 2019 average for a Friday by 169%, though it did fall short of the highest traffic Friday thus far.

[mailchimp_subscriber_popup baseUrl='' uuid='c8a0a25d268595fa81d49ac44' lid='dfe6477c33' usePlainJson='false' isDebug='false']

The Night Starts Early

The power of the event also tilted habits, bringing in significantly larger crowds at times that differed from the normal patterns of normal Thursday or Friday foot fall. With the draft kicking off at 8:00pm EST, the area around the event saw 31% of visitors come out between 6:00pm to 9:00pm.

This amounted to an increase of 24% on a normal Thursday or Friday, when the foot traffic is more evenly spread throughout the day and tilts more to later in the night.

Wider Attractions

The event also brought in an audience that was interested in visiting areas that would otherwise likely have been passed over. For example, while Nashville normally pulls in significant traffic on Thursdays and Fridays to locations focused on music, the sports theme had an impact on the wider city. On draft Weekend, 7% of visitors to the area were coming from Nissan Stadium - the home of the NFL’s Tennessee Titans -  with another 3.6% going there following a stop at the main event. This is a dramatic increase on a normal Thursday and Friday when traffic to and from those sites is less than 1% for downtown visitors.


The success of the event speaks to the ability of a city to garner interest and energy around an event and to maximize the event to bring attention to similar sites. Not only did Nashville enjoy a major boost to area traffic, they were able to bring attention to sites that would normally lie in a state of quiet during this time of year. The ability to understand traffic patterns during these events, and plan complementary experiences can provide a major boost to cities looking to maximize the impact of a local event. is considered the world’s most advanced foot traffic analytics platforms allowing anyone in the retail/commercial industry to instantly generate insights into any physical place for a deeper understanding of audiences and competition. In essence, they have access to a percentage of overall phones and use AI to model and project an overall estimate for total number of visitors allowing its customers to make data-driven decisions based on precise human movement analytics.

For more information about, visit their website here and see below:

Get 3 brand & industry
breakdowns every week

Subscribe to the newsletter

Great! Prepare your inbox for data-driven insights...
Oops! Something went wrong while submitting the form.

Get a Demo

Please enter your first name
Please enter your last name
Please provide a valid email
Please enter your email
Please enter company name

Thanks for reaching out!

One of our experts will be in touch soon

Try Free
Oops! Something went wrong while submitting the form.
All Eyes on Eyewear
Northwestern U.S. Grocery Dive
Return of the Lunch: Salad Chains Are Thriving
Retail Media Networks – Off the Beaten Track
Bet Your Bottom Dollar: Discount and Dollar Stores Drive Foot Traffic
Ulta & Lululemon: Discretionary Spending On The Up
The Score After Q1: Sporting Goods Chains
Who Uses NYC Airports: Biting Into The Big Apple’s Main Transport Hubs
Off Price: Strength in The Face of Retail Challenges
Visits Improve for Home Improvement
Walmart, Target & Wholesalers in Q1 2023 – The Return of Mission-Driven Shopping?
Department Store Roundup: Q1 2023 Office Index: April 2023 Recap Mall Index, April 2023 – A Rebound on the Horizon?
How Will Bed Bath & Beyond’s Bankruptcy Impact the Retail Space?
Buffet Restaurants: Filling Up on Foot Traffic
Thrift Stores: Vintage Visits Drive New Age in Apparel
The Windy City: A Hub of Post-Pandemic Opportunity
Diving into Dining Traffic - Q1 2023
Bring On The Joe
A Dollar (or more) For Your Thoughts: Five Below and pOpshelf
Dining Out With The Cheesecake Factory
Retail Foot Traffic Recap – March 2023
Digging Into 2023: McDonald’s and Chipotle Update Office Index: March 2023 Recap
How Did Key Retail Categories Perform in Q1 2023?
Northeastern USA Grocery Dive
Movie Theaters Storylines for 2023
Ollie's Bargain Outlet: Discounters are Evolving
Leveraging Brick-and-Mortar Retail in 2023
America’s Evolving Work Patterns: A Deep-Dive into New York and Chicago Mall Index March 2023
Tuning Into Record Stores
Five Franchises To Watch in 2023
What’s Next For Domestic Tourism?
It’s Showtime! Movie Theaters in the Spotlight
5 Limited Time Offers (LTOs) Driving Restaurant Traffic
Department Store Deep-Dive: Belk
Regional Grocery Chains Staying Ahead of the Competition
Five Chains that Rightsized for Success
Unlocking the Potential of Offline Retail Media Networks
Dining Out With Darden
What’s in Store for Self-Storage?
Nike & lululemon Update: Strong Performance Amid Expansion Plans
Many Ways to Win: Midwest Grocery Deep Dive
Retail, Reinvented: The Rise of the Pop-Up Shop
Navigating a New Normal in Business Travel & Commutes Office Index: February 2023 Recap
Retail Categories Staying Strong in Volatile Environment
Ulta Beauty: Poised for Success into 2023 Mall Index February 2023: Reasons for Continued Optimism
Catching Up With DICK’s & Hibbett
The Miami-Dade Arena: An Advertising Slam Dunk
Car Washes Revving Up Visits
Tuesday Morning and Sunrises in Home Furnishing
Dining & Valentine’s Day Recap
2023: The Year of the Discount Store
Aldi’s Success Highlights Growing Demand for Value Groceries
5 Retail & Service Categories Holding onto Pandemic Gains in 2023
Visitor Insights from Super Bowl 2023
2023 First Look: Home Improvement Update
How Are Target, Walmart, and Wholesale Clubs Faring in 2023?
Department Store Deep-Dive: Nordstrom
Off-Price: Taking Off in Uncertain Times
Checking in On Middle-Class Hubs
Who Attends the Super Bowl? Office Index: January 2023 Recap
Focusing On Fitness: Q4 and January Recap Mall Index: January 2023 – Returning Mall Normalcy?
Location Intelligence Insights Into Concert Attendance
Winning Dining Strategies for 2023
In-N-Out Burger: What to Expect as the Brand Moves East
Location Intelligence Breakdown: Coffee Caps-Off 2022
Digitally Native Brands Lean Into Brick & Mortar
Washington, D.C. Population Changes & Migration Trends
A Location Intelligence Perspective on Macy’s Rightsizing
Amazon-Powered Shopping: The Future of Brick-and-Mortar Grocery?
Cold Weather, Hot Visits: Diving into Winter Resorts
Wawa and 7-Eleven: Leaning Into the “Slurpee Effect”
2022 and Beyond: Catching Up With McDonald’s & Chipotle
Let’s Have Some Fun! Going Out Is In’s Q4 2022 Quarterly Index Adds Industry Executives to Leadership Team To Drive Company's Next Phase of Growth
5 Emerging Retail Formats: 2023’s Brick-and-Mortar Evolution
Grocery Update: Zooming in on the Lone Star State
2022 Office Recap: The Year of the TGIF Work Week
What Lies Ahead for Brick-and-Mortar Luxury in 2023 Mall Indexes: December 2022 Recap
Looking Back on 2022’s Holiday Shopping Season
Post-Pandemic Migration Trends in New York
Top Retailers for 2023
The Live Sports Advertising Opportunity
Domestic Migration to the Mountain States: Small Shifts with Big Implications
New Year, New Food: 5 Dining Trends For 2023
This is Why Shop-in-Shops Are Everywhere
Super Saturday 2022 Recap
The San Francisco Shift
Grocery Year-End Update: Publix in the Spotlight
Three Ways Retailers Can Think Small to Increase Store Impact