Insights into the physical world anchored in location analytics
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INSIDER
Report
6 Coffee-Inspired Strategies That Can Reshape Dining in 2026Dive into the data to see how coffee became one of this year’s strongest dining performers – and explore strategies that can drive restaurant success across concepts in 2026.
Placer Research
December 18, 2025
Industry Trends
Year-Over-Year Visits to Grocery Stores by State
Article
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Article
E-Commerce Strength Outpaces Manufacturing Weakness Going Into 2026The Kroger Co, is a leading player in the grocery store space, operating its epon lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu
Shira Petrack
Dec 18, 2025
2 minutes
Article
Article
How Much Does Price Really Matter to Today’s Dining Consumer?The Kroger Co, is a leading player in the grocery store space, operating its epon lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu
Shira Petrack
Dec 17, 2025
3 minutes
Article
Article
Die-hard Shoppers Pack the Citadel for 27-Hour Shopping MarathonThe Kroger Co, is a leading player in the grocery store space, operating its epon lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu
Caroline Wu
Dec 16, 2025
2 minutes
Article
Article
Candle Day 2025 Highlights Enduring Pull of Strong Brands & Good DealsThe Kroger Co, is a leading player in the grocery store space, operating its epon lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu
Shira Petrack
Dec 15, 2025
2 minutes
Latest
Article
Starbucks and Dunkin’s LTOs Boost TrafficAs the 2025 holiday season kicks off, Starbucks and Dunkin’ continue to see strong consumer engagement, with both brands outperforming their 2024 traffic levels and capitalizing on early seasonal launches.
Shira Petrack
December 12, 2025
2 minutes
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Article
Placer.ai November 2025 Office Index: Post-Pandemic Record Occupancy Driven by stricter RTO mandates and a stabilizing "new normal," November 2025 marked the strongest November office occupancy rates we have seen since 2019.
Shira Petrack
December 11, 2025
3 minutes
Executive Insights
Dutch Bros vs. Dave’s Hot Chicken: The Veteran and the Rookie in America’s Restaurant Expansion RaceExplore how Dutch Bros and Dave’s Hot Chicken showcase two stages of restaurant growth, from explosive expansion to disciplined scaling and strategic maturity.
Kyle Inserra
December 10, 2025
3 minutes
Article
Is lululemon Poised for a Holiday Rebound?Lululemon is outperforming in a challenging retail environment, with monthly visits climbing through fall and Black Friday delivering a substantial traffic surge. Early holiday momentum suggests the brand is positioned to capture share and drive strong year-end performance.
Bracha Arnold
December 9, 2025
2 minutes
Article
What Are the Fast-Growing QSR Categories in 2025?Coffee, chicken, and Mexican-inspired chains stand out as 2025’s QSR growth leaders, though August softness signals the need for strategic discipline.
Bracha Arnold
September 9, 2025
3 minutes
Article
Placer.ai August 2025 Mall Index: Is Consumer Caution Weighing on Mall Performance? Placer.ai’s August 2025 Mall Index reveals a summer slowdown in mall traffic, with indoor malls showing modest gains and outlet malls closing visit gaps. Shorter visit durations and softer Labor Day results signal rising consumer caution. The holiday season presents a pivotal chance to recapture momentum.
Shira Petrack
September 8, 2025
4 minutes
Article
Subscriptions Drive Eatertainment Visits for Topgolf, Dave & Buster’s, and Chuck E. Cheese In Q2 2025, the eatertainment industry is finding new momentum in subscription-based models that encourage repeat visits and build customer loyalty. Although these unlimited-play programs are reshaping consumer behavior, the challenge lies in turning heightened loyalty into long-term revenue gains.
Lila Margalit
September 4, 2025
4 minutes
Article
Has Starbucks' Pumpkin Spice Latte Retained Its Appeal in 2025? Starbucks’ 2025 Pumpkin Spice Latte launch once again fueled a nationwide traffic surge, reaffirming its enduring cultural and financial impact. Competitors like Dunkin’ and Dutch Bros. lag behind, underscoring Starbucks’ unrivaled mastery in seasonal LTO strategy.
Shira Petrack
September 4, 2025
3 minutes
Article
Thrift Store Visit Growth Outpaces Apparel as Tariffs LoomThrift stores are defying retail headwinds – and with higher-income and rural and suburban shoppers joining the mix, thrifting has gone mainstream. As tariffs loom, secondhand appears set to remain one of retail’s standout success stories.
Lila Margalit
September 3, 2025
3 minutes
Article
America’s Parks Are Calling: Later, Longer, BusierAmerica’s parks are experiencing rising visits and shifting usage patterns. People are coming more in spring, staying longer, and shifting their visits to weekends and later in the day. Park audiences are also evolving – including more middle-income households and families with children. These changes carry major implications for cities and communities.
Maytal Cohen
September 2, 2025
4 minutes
Article
How Economic Realities Are Redefining Vegas TourismLas Vegas visits were down in Q1/Q2 2025. The Strip saw the steepest declines. Meanwhile, the median HHI of visitors is rising - especially in the Strip – suggesting increased travel costs are deterring budget-conscious tourists.
Bracha Arnold & Lila Margalit
August 29, 2025
4 minutes
Article
Nordstrom Anniversary Sale: An Event that Continues to Find Success Amid ReinventionNordstrom's Anniversary Sale was longer than in previous years, but daily visits during the event were up compared to 2023 & 2024 – highlighting the brand value and positive consumer perception that the retailer has successfully cultivated in recent years.
Elizabeth Lafontaine
August 28, 2025
5 minutes
Latest Reports
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INSIDER
Report
Retail Trends to Watch in 2026Which retail trends are set to define 2026? Using location intelligence, we explore the shifting patterns that could shape the retail landscape in the year ahead.
Placer Research
November 14, 2025
INSIDER
Report
Winning Holiday Shoppers in 2025: Key Insights for Advertisers and RetailersDive into the data to uncover the retail categories, audiences, and timing strategies poised to deliver high-impact campaigns this holiday season.
Placer Research
October 30, 2025
INSIDER
Report
What is Driving Discretionary Spending in 2025? See which discretionary retail categories are gaining momentum by delivering value, accessible upgrades, and immersive experiences.
Placer Research
October 2, 2025
INSIDER
Report
3 Trends Shaping the Grocery Sector Right NowDiscover the 2025 grocery sector trends driving growth across value, fresh, traditional, and ethnic formats. Learn how shifting consumer behavior, bifurcated spending, and short-trip missions are reshaping retail competition.
Placer Research
September 22, 2025
INSIDER
Report
Emerging Trends for CRE in 2025This Placer Snapshot examines the evolution of key industries impacting commercial real estate. We explore the shifting dynamics of office visits, the recovery of shopping centers, and population growth patterns across the United States in 2025.
Placer Research
August 28, 2025
INSIDER
Report
A New Era for Retail Giants: Who’s Winning in 2025?Find out how the Dollar General, Dollar Tree, and Costco's hyper growth have changed the retail landscape and see how Walmart and Target can stay competitive in today's value-driven market.
Placer Research
August 21, 2025
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