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Insights into the physical world anchored in location analytics

INSIDER
Report
5 Markets to Watch in 2026
Find out why Salt Lake City, Reno, Indianapolis, Raleigh, and Tampa are Placer.ai's markets to watch in 2026.
Placer Research
December 5, 2025
Industry Trends
Year-Over-Year Visits to Grocery Stores by State
Article
Article
How Much Does Price Really Matter to Today’s Dining Consumer?
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Shira Petrack
Dec 17, 2025
3 minutes
Article
Article
Die-hard Shoppers Pack the Citadel for 27-Hour Shopping Marathon
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Caroline Wu
Dec 16, 2025
2 minutes
Article
Article
Candle Day 2025 Highlights Enduring Pull of Strong Brands & Good Deals
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Shira Petrack
Dec 15, 2025
2 minutes
Article
Article
Starbucks and Dunkin’s LTOs Boost Traffic
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Shira Petrack
Dec 12, 2025
2 minutes
Latest
Article
Placer.ai November 2025 Office Index: Post-Pandemic Record Occupancy
Driven by stricter RTO mandates and a stabilizing "new normal," November 2025 marked the strongest November office occupancy rates we have seen since 2019.
Shira Petrack
December 11, 2025
3 minutes
Executive Insights
Dutch Bros vs. Dave’s Hot Chicken: The Veteran and the Rookie in America’s Restaurant Expansion Race
Explore how Dutch Bros and Dave’s Hot Chicken showcase two stages of restaurant growth, from explosive expansion to disciplined scaling and strategic maturity.
Kyle Inserra
December 10, 2025
3 minutes
Article
Is lululemon Poised for a Holiday Rebound?
Lululemon is outperforming in a challenging retail environment, with monthly visits climbing through fall and Black Friday delivering a substantial traffic surge. Early holiday momentum suggests the brand is positioned to capture share and drive strong year-end performance.
Bracha Arnold
December 9, 2025
2 minutes
Article
Placer.ai November 2025 Mall Index: Early Strength Offsets a Softer Black Friday
Early November momentum and a 3.1% surge on Black Friday offset a softer weekend, driving overall visits up YoY across the three mall formats. 
Shira Petrack
December 8, 2025
4 minutes
Industry Trends
The Industry Trends Report offers insight into how visitation has changed over time across a variety of industries and regions in the United States. Easily view foot traffic metrics and compare year-over-year changes for the industries and states that interest you.
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Article
The Geography of BevAlc Retail Growth
Liquor store visits remain far above 2019 levels despite slowing national growth. Regional patterns reveal Florida, Texas, and parts of the South as emerging BevAlc hubs, while California and the Northeast see declines, signaling strategic opportunities for targeted retail investment.
Shira Petrack
October 10, 2025
2 minutes
Executive Insights
All the Things I Think I Think About Retail Over the Last Quarter: Amazon, Walmart & Why the Box May Soon Be on the Other Porch
Retail in 2025 is being redefined by omnichannel convergence, creative merchandising, and tech-driven convenience. Walmart’s 4.5% sales growth underscores its edge over Amazon, while warehouse clubs modernize and grocers uncover new merchandising plays. The winners? Those adapting fastest to a constantly shifting retail landscape.
Chris Walton
October 9, 2025
9 minutes
Article
The Comeback Blueprint for Kirkland’s and Bed Bath & Beyond
In 2025, Beyond, Inc. and The Brand House Collective will rebrand 250–275 Kirkland’s stores as Bed Bath & Beyond Home. Despite softer digital and traffic trends, modest same-store visit gains at Kirkland's suggest potential for renewed growth for the chain.
Lila Margalit
October 8, 2025
3 minutes
Article
Distinct Playbooks Driving Growth in Premium Home Retail
RH, Le Creuset, and Sur La Table are outperforming the home furnishings sector by aligning unique strategies to distinct audiences. From immersive, experience-driven retail to research-led, transaction-focused events, each brand shows how tailored positioning drives growth.
Bracha Arnold
October 7, 2025
4 minutes
Article
Do QSR Value Promotions Still Resonate With Consumers?
From McDonald’s Extra Value Meals to Pizza Hut’s $2 Tuesdays and Dairy Queen’s Free Cone Day, the latest foot traffic data reveals what types of QSR promotions still move the needle in 2025.
Lila Margalit
October 6, 2025
4 minutes
Article
Who’s Losing Grocery Share to Dollar General – and What Consumer Habit Is Driving Its Growth?
Dollar General is rapidly gaining grocery share, fueled by short “in-and-out” trips and a growing role as a food destination. Since 2019, the chain has taken visits from traditional supermarkets while expanding nationwide beyond its Southern core. Cross-shopping shows Aldi as a complementary partner, while Kroger and other legacy grocers feel the squeeze.
Lila Margalit
October 3, 2025
5 minutes
Article
Exploring Barnes & Noble’s Recent Acquisitions 
Barnes & Noble’s acquisition of Bay Area chain Books Inc. highlights a strategy that blends community-driven bookstore experiences with the financial scale of a national brand. Location analytics reveal how B&N’s model could reshape Books Inc.’s future.
Bracha Arnold
October 2, 2025
4 minutes
Article
3 Factors Driving Dillard’s Department Store Success
Dillard’s has managed to outperform the wider department store space in 2025 by sustaining traffic during key months, benefiting from a Sunbelt-heavy footprint, and positioning itself as a weekend destination. Its clearance locations have also thrived, highlighting the enduring importance of value-oriented shopping in a cautious consumer climate.
Lila Margalit
October 1, 2025
4 minutes
Latest Reports
INSIDER
Report
Winning Holiday Shoppers in 2025: Key Insights for Advertisers and Retailers
Dive into the data to uncover the retail categories, audiences, and timing strategies poised to deliver high-impact campaigns this holiday season. 
Placer Research
October 30, 2025
INSIDER
Report
What is Driving Discretionary Spending in 2025?
See which discretionary retail categories are gaining momentum by delivering value, accessible upgrades, and immersive experiences.
Placer Research
October 2, 2025
INSIDER
Report
3 Trends Shaping the Grocery Sector Right Now
Discover the 2025 grocery sector trends driving growth across value, fresh, traditional, and ethnic formats. Learn how shifting consumer behavior, bifurcated spending, and short-trip missions are reshaping retail competition.
Placer Research
September 22, 2025
INSIDER
Report
Emerging Trends for CRE in 2025
This Placer Snapshot examines the evolution of key industries impacting commercial real estate. We explore the shifting dynamics of office visits, the recovery of shopping centers, and population growth patterns across the United States in 2025.
Placer Research
August 28, 2025
INSIDER
Report
A New Era for Retail Giants: Who’s Winning in 2025?
Find out how the Dollar General, Dollar Tree, and Costco's hyper growth have changed the retail landscape and see how Walmart and Target can stay competitive in today's value-driven market.
Placer Research
August 21, 2025
INSIDER
Report
LA vs SF: Divergent Office Recovery Paths
See the data on Los Angeles and San Francisco's divergent office recovery paths and understand why Century City is emerging as LA's standout submarket for CRE professionals.
Placer Research
August 4, 2025
6 minutes
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