Insights into the physical world anchored in location analytics

INSIDER
Report
5 Markets to Watch in 2026Find out why Salt Lake City, Reno, Indianapolis, Raleigh, and Tampa are Placer.ai's markets to watch in 2026.
Placer Research
December 5, 2025
Industry Trends
Year-Over-Year Visits to Grocery Stores by State
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How Much Does Price Really Matter to Today’s Dining Consumer?The Kroger Co, is a leading player in the grocery store space, operating its epon lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu
Shira Petrack
Dec 17, 2025
3 minutes
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Die-hard Shoppers Pack the Citadel for 27-Hour Shopping MarathonThe Kroger Co, is a leading player in the grocery store space, operating its epon lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu
Caroline Wu
Dec 16, 2025
2 minutes
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Candle Day 2025 Highlights Enduring Pull of Strong Brands & Good DealsThe Kroger Co, is a leading player in the grocery store space, operating its epon lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu
Shira Petrack
Dec 15, 2025
2 minutes
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Starbucks and Dunkin’s LTOs Boost TrafficThe Kroger Co, is a leading player in the grocery store space, operating its epon lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu
Shira Petrack
Dec 12, 2025
2 minutes
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Placer.ai November 2025 Office Index: Post-Pandemic Record Occupancy Driven by stricter RTO mandates and a stabilizing "new normal," November 2025 marked the strongest November office occupancy rates we have seen since 2019.
Shira Petrack
December 11, 2025
3 minutes

Executive Insights
Dutch Bros vs. Dave’s Hot Chicken: The Veteran and the Rookie in America’s Restaurant Expansion RaceExplore how Dutch Bros and Dave’s Hot Chicken showcase two stages of restaurant growth, from explosive expansion to disciplined scaling and strategic maturity.
Kyle Inserra
December 10, 2025
3 minutes

Article
Is lululemon Poised for a Holiday Rebound?Lululemon is outperforming in a challenging retail environment, with monthly visits climbing through fall and Black Friday delivering a substantial traffic surge. Early holiday momentum suggests the brand is positioned to capture share and drive strong year-end performance.
Bracha Arnold
December 9, 2025
2 minutes

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Placer.ai November 2025 Mall Index: Early Strength Offsets a Softer Black FridayEarly November momentum and a 3.1% surge on Black Friday offset a softer weekend, driving overall visits up YoY across the three mall formats.
Shira Petrack
December 8, 2025
4 minutes

Article
Is Turkey Wednesday the Only Big Day for Grocers?Thanksgiving week brings the busiest grocery shopping day of the year, with visits peaking on Turkey Wednesday. Traditional supermarkets lead the rush, while other formats see distinct seasonal trends.
Lila Margalit
November 17, 2025
4 minutes
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Placer.ai October 2025 Mall Index: Shoppers Return to MallsMall traffic surged in October 2025 – likely driven by early holiday shopping – with visits jumping YoY and MoM across all mall formats.
Shira Petrack
November 13, 2025
2 minutes

Article
How Starbucks Proved That Free Isn’t EverythingStarbucks’ $29.95 Bearista glass drove a 37.8% visit surge – nearly matching Red Cup Day’s free-cup frenzy. The viral launch proved that creativity, emotion, and scarcity can spark major traffic, showing consumers will still splurge on products that feel special.
Lila Margalit
November 13, 2025
3 minutes

Article
Three Retailers to Watch Ahead of the HolidaysAs the 2025 holiday season nears, retailers like Framebridge, Best Buy, and ALDI are gaining momentum through expansion, innovation, and value-driven strategies. Foot traffic data reveals how these brands are connecting with shoppers and setting the tone for a strong end-of-year retail performance.
Maytal Cohen
November 12, 2025
3 minutes

Article
Denny’s Goes Private: What’s Next for America’s DinerFollowing its acquisition by TriArtisan Capital Advisors, Denny’s is entering a new chapter. With Keke’s Breakfast Café gaining momentum and loyalty at Denny’s holding steady, the iconic diner brand is well-positioned to rebuild and modernize for long-term growth.
Lila Margalit
November 11, 2025
3 minutes

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High-Street Retail Poised for Another Holiday RushFoot traffic is set to surge across America’s premier shopping corridors this holiday season. Placer.ai data highlights how 5th Avenue, Rodeo Drive, and the Magnificent Mile each follow distinct seasonal patterns – and attract a mix of affluent visitors, families, and young singles.
Lila Margalit
November 10, 2025
4 minutes

Article
Serving Those Who Served: How Restaurants Honor Veterans DaySummary: Full-service restaurants across the U.S. see major traffic spikes on Veterans Day as they honor service members with free meals and special offers. Data from last year shows how these gestures strengthen community connection and business performance.
Lila Margalit
November 7, 2025
2 minutes
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Offline Growth Drives Engagement for Warby ParkerWarby Parker continues to prove the power of blending digital fluency with in-store experience. In 2025, visits are up YoY as the brand expands its footprint and deepens engagement through hybrid services that position physical stores as key growth drivers.
Ezra Carmel
November 6, 2025
3 minutes




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