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Insights into the physical world anchored in location analytics

INSIDER
Report
5 Markets to Watch in 2026
Find out why Salt Lake City, Reno, Indianapolis, Raleigh, and Tampa are Placer.ai's markets to watch in 2026.
Placer Research
December 5, 2025
Industry Trends
Year-Over-Year Visits to Grocery Stores by State
Article
Article
How Much Does Price Really Matter to Today’s Dining Consumer?
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Shira Petrack
Dec 17, 2025
3 minutes
Article
Article
Die-hard Shoppers Pack the Citadel for 27-Hour Shopping Marathon
The Kroger Co, is a leading player in the grocery store space, operating its epon lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu
Caroline Wu
Dec 16, 2025
2 minutes
Article
Article
Candle Day 2025 Highlights Enduring Pull of Strong Brands & Good Deals
The Kroger Co, is a leading player in the grocery store space, operating its epon lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu
Shira Petrack
Dec 15, 2025
2 minutes
Article
Article
Starbucks and Dunkin’s LTOs Boost Traffic
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Shira Petrack
Dec 12, 2025
2 minutes
Latest
Article
Placer.ai November 2025 Office Index: Post-Pandemic Record Occupancy
Driven by stricter RTO mandates and a stabilizing "new normal," November 2025 marked the strongest November office occupancy rates we have seen since 2019.
Shira Petrack
December 11, 2025
3 minutes
Executive Insights
Dutch Bros vs. Dave’s Hot Chicken: The Veteran and the Rookie in America’s Restaurant Expansion Race
Explore how Dutch Bros and Dave’s Hot Chicken showcase two stages of restaurant growth, from explosive expansion to disciplined scaling and strategic maturity.
Kyle Inserra
December 10, 2025
3 minutes
Article
Is lululemon Poised for a Holiday Rebound?
Lululemon is outperforming in a challenging retail environment, with monthly visits climbing through fall and Black Friday delivering a substantial traffic surge. Early holiday momentum suggests the brand is positioned to capture share and drive strong year-end performance.
Bracha Arnold
December 9, 2025
2 minutes
Article
Placer.ai November 2025 Mall Index: Early Strength Offsets a Softer Black Friday
Early November momentum and a 3.1% surge on Black Friday offset a softer weekend, driving overall visits up YoY across the three mall formats. 
Shira Petrack
December 8, 2025
4 minutes
Industry Trends
The Industry Trends Report offers insight into how visitation has changed over time across a variety of industries and regions in the United States. Easily view foot traffic metrics and compare year-over-year changes for the industries and states that interest you.
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View Full Report
Article
Is Turkey Wednesday the Only Big Day for Grocers?
Thanksgiving week brings the busiest grocery shopping day of the year, with visits peaking on Turkey Wednesday. Traditional supermarkets lead the rush, while other formats see distinct seasonal trends. 
Lila Margalit
November 17, 2025
4 minutes
Article
Placer.ai October 2025 Mall Index: Shoppers Return to Malls
Mall traffic surged in October 2025 – likely driven by early holiday shopping – with visits jumping YoY and MoM across all mall formats.
Shira Petrack
November 13, 2025
2 minutes
Article
How Starbucks Proved That Free Isn’t Everything
Starbucks’ $29.95 Bearista glass drove a 37.8% visit surge – nearly matching Red Cup Day’s free-cup frenzy. The viral launch proved that creativity, emotion, and scarcity can spark major traffic, showing consumers will still splurge on products that feel special.
Lila Margalit
November 13, 2025
3 minutes
Article
Three Retailers to Watch Ahead of the Holidays
As the 2025 holiday season nears, retailers like Framebridge, Best Buy, and ALDI are gaining momentum through expansion, innovation, and value-driven strategies. Foot traffic data reveals how these brands are connecting with shoppers and setting the tone for a strong end-of-year retail performance.
Maytal Cohen
November 12, 2025
3 minutes
Article
Denny’s Goes Private: What’s Next for America’s Diner
Following its acquisition by TriArtisan Capital Advisors, Denny’s is entering a new chapter. With Keke’s Breakfast Café gaining momentum and loyalty at Denny’s holding steady, the iconic diner brand is well-positioned to rebuild and modernize for long-term growth.
Lila Margalit
November 11, 2025
3 minutes
Article
High-Street Retail Poised for Another Holiday Rush
Foot traffic is set to surge across America’s premier shopping corridors this holiday season. Placer.ai data highlights how 5th Avenue, Rodeo Drive, and the Magnificent Mile each follow distinct seasonal patterns – and attract a mix of affluent visitors, families, and young singles.
Lila Margalit
November 10, 2025
4 minutes
Article
Serving Those Who Served: How Restaurants Honor Veterans Day
Summary: Full-service restaurants across the U.S. see major traffic spikes on Veterans Day as they honor service members with free meals and special offers. Data from last year shows how these gestures strengthen community connection and business performance.
Lila Margalit
November 7, 2025
2 minutes
Article
Offline Growth Drives Engagement for Warby Parker
Warby Parker continues to prove the power of blending digital fluency with in-store experience. In 2025, visits are up YoY as the brand expands its footprint and deepens engagement through hybrid services that position physical stores as key growth drivers.
Ezra Carmel
November 6, 2025
3 minutes
Latest Reports
INSIDER
Report
Winning Holiday Shoppers in 2025: Key Insights for Advertisers and Retailers
Dive into the data to uncover the retail categories, audiences, and timing strategies poised to deliver high-impact campaigns this holiday season. 
Placer Research
October 30, 2025
INSIDER
Report
What is Driving Discretionary Spending in 2025?
See which discretionary retail categories are gaining momentum by delivering value, accessible upgrades, and immersive experiences.
Placer Research
October 2, 2025
INSIDER
Report
3 Trends Shaping the Grocery Sector Right Now
Discover the 2025 grocery sector trends driving growth across value, fresh, traditional, and ethnic formats. Learn how shifting consumer behavior, bifurcated spending, and short-trip missions are reshaping retail competition.
Placer Research
September 22, 2025
INSIDER
Report
Emerging Trends for CRE in 2025
This Placer Snapshot examines the evolution of key industries impacting commercial real estate. We explore the shifting dynamics of office visits, the recovery of shopping centers, and population growth patterns across the United States in 2025.
Placer Research
August 28, 2025
INSIDER
Report
A New Era for Retail Giants: Who’s Winning in 2025?
Find out how the Dollar General, Dollar Tree, and Costco's hyper growth have changed the retail landscape and see how Walmart and Target can stay competitive in today's value-driven market.
Placer Research
August 21, 2025
INSIDER
Report
LA vs SF: Divergent Office Recovery Paths
See the data on Los Angeles and San Francisco's divergent office recovery paths and understand why Century City is emerging as LA's standout submarket for CRE professionals.
Placer Research
August 4, 2025
6 minutes
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