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Insights into the physical world anchored in location analytics

INSIDER
Report
5 Markets to Watch in 2026
Find out why Salt Lake City, Reno, Indianapolis, Raleigh, and Tampa are Placer.ai's markets to watch in 2026.
Placer Research
December 5, 2025
Industry Trends
Year-Over-Year Visits to Grocery Stores by State
Article
Article
Placer.ai November 2025 Office Index: Post-Pandemic Record Occupancy
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Shira Petrack
Dec 11, 2025
3 minutes
Executive Insights
Executive Insights
Dutch Bros vs. Dave’s Hot Chicken: The Veteran and the Rookie in America’s Restaurant Expansion Race
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Kyle Inserra
Dec 10, 2025
3 minutes
Article
Article
Starbucks and Dunkin’s LTOs Boost Traffic
The Kroger Co, is a leading player in the grocery store space, operating its epon lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu
Shira Petrack
Dec 10, 2025
2 minutes
Article
Article
Is lululemon Poised for a Holiday Rebound?
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Bracha Arnold
Dec 9, 2025
2 minutes
Latest
Article
Placer.ai November 2025 Mall Index: Early Strength Offsets a Softer Black Friday
Early November momentum and a 3.1% surge on Black Friday offset a softer weekend, driving overall visits up YoY across the three mall formats. 
Shira Petrack
December 8, 2025
4 minutes
Article
Four Black Friday Signals for the 2025 Holiday Season 
Black Friday 2025 foot traffic trends show a holiday season defined by value-driven decisions, regional price sensitivity, and shifts toward budget-conscious categories. Longer in-store visits and standout gains for convenient, low-ticket coffee chains highlight shoppers’ deliberate, mission-focused approach to spending.
Shira Petrack
December 5, 2025
4 minutes
Article
Will Upscale Dining Lead the Holiday Season Again?
Holiday dining patterns highlight upscale and fine-dining restaurants as the strongest seasonal performers, with coffee, casual dining, and eatertainment showing targeted lifts. Emerging YoY trends point to premium full-service concepts leading demand again this December.
Bracha Arnold & Lila Margalit
December 4, 2025
4 minutes
Article
Did Fewer Franchise Films Limit Thanksgiving’s Movie Theater Lift?
Thanksgiving brought a healthy rise in movie theater traffic while still trailing 2024’s exceptional highs. The gap points to a growing reality in the theatrical space: In 2025, audiences show up strongest when franchises – and preferably, multiple franchises at once – lead the way.
Shira Petrack
December 3, 2025
3 minutes
Industry Trends
The Industry Trends Report offers insight into how visitation has changed over time across a variety of industries and regions in the United States. Easily view foot traffic metrics and compare year-over-year changes for the industries and states that interest you.
View Full Report
View Full Report
Article
Are Cracks in Consumer Resilience Beginning to Show? 
After stability in early 2025, U.S. retail and dining traffic has declined for three straight months, with weakness spreading across states. Tariffs, income bifurcation, and Gen Z holiday cutbacks signal rising risks to consumer resilience heading into late 2025.
Shira Petrack
September 15, 2025
3 minutes
Article
August 2025 Placer.ai Office Index: An End-of-Summer Slump? 
Placer.ai’s August 2025 Office Index shows visits down 34% vs 2019, with seasonal shifts masking steady recovery trends.
Lila Margalit
September 12, 2025
3 minutes
Article
Placer.ai Manufacturing Index: Traffic Dips in August
August 2025 saw U.S. manufacturing visits drop 5.6% YoY as mixed PMI signals highlight uncertainty in factory activity.
Shira Petrack
September 11, 2025
1 minute
Article
Will Delayed Car Purchases Fuel a Surge in Aftermarket Maintenance?
An aging U.S. vehicle fleet and cutbacks in new car purchases are fueling steady demand for auto parts leaders.
Lila Margalit
September 10, 2025
4 minutes
Article
What Are the Fast-Growing QSR Categories in 2025?
Coffee, chicken, and Mexican-inspired chains stand out as 2025’s QSR growth leaders, though August softness signals the need for strategic discipline.
Bracha Arnold
September 9, 2025
3 minutes
Article
Placer.ai August 2025 Mall Index: Is Consumer Caution Weighing on Mall Performance? 
Placer.ai’s August 2025 Mall Index reveals a summer slowdown in mall traffic, with indoor malls showing modest gains and outlet malls closing visit gaps. Shorter visit durations and softer Labor Day results signal rising consumer caution. The holiday season presents a pivotal chance to recapture momentum.
Shira Petrack
September 8, 2025
4 minutes
Article
Subscriptions Drive Eatertainment Visits for Topgolf, Dave & Buster’s, and Chuck E. Cheese 
In Q2 2025, the eatertainment industry is finding new momentum in subscription-based models that encourage repeat visits and build customer loyalty. Although these unlimited-play programs are reshaping consumer behavior, the challenge lies in turning heightened loyalty into long-term revenue gains.
Lila Margalit
September 4, 2025
4 minutes
Article
Has Starbucks' Pumpkin Spice Latte Retained Its Appeal in 2025? 
Starbucks’ 2025 Pumpkin Spice Latte launch once again fueled a nationwide traffic surge, reaffirming its enduring cultural and financial impact. Competitors like Dunkin’ and Dutch Bros. lag behind, underscoring Starbucks’ unrivaled mastery in seasonal LTO strategy.
Shira Petrack
September 4, 2025
3 minutes
Latest Reports
INSIDER
Report
Winning Holiday Shoppers in 2025: Key Insights for Advertisers and Retailers
Dive into the data to uncover the retail categories, audiences, and timing strategies poised to deliver high-impact campaigns this holiday season. 
Placer Research
October 30, 2025
INSIDER
Report
What is Driving Discretionary Spending in 2025?
See which discretionary retail categories are gaining momentum by delivering value, accessible upgrades, and immersive experiences.
Placer Research
October 2, 2025
INSIDER
Report
3 Trends Shaping the Grocery Sector Right Now
Discover the 2025 grocery sector trends driving growth across value, fresh, traditional, and ethnic formats. Learn how shifting consumer behavior, bifurcated spending, and short-trip missions are reshaping retail competition.
Placer Research
September 22, 2025
INSIDER
Report
Emerging Trends for CRE in 2025
This Placer Snapshot examines the evolution of key industries impacting commercial real estate. We explore the shifting dynamics of office visits, the recovery of shopping centers, and population growth patterns across the United States in 2025.
Placer Research
August 28, 2025
INSIDER
Report
A New Era for Retail Giants: Who’s Winning in 2025?
Find out how the Dollar General, Dollar Tree, and Costco's hyper growth have changed the retail landscape and see how Walmart and Target can stay competitive in today's value-driven market.
Placer Research
August 21, 2025
INSIDER
Report
LA vs SF: Divergent Office Recovery Paths
See the data on Los Angeles and San Francisco's divergent office recovery paths and understand why Century City is emerging as LA's standout submarket for CRE professionals.
Placer Research
August 4, 2025
6 minutes
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