Skip to main content

Insights into the physical world anchored in location analytics

INSIDER
Report
5 Markets to Watch in 2026
Find out why Salt Lake City, Reno, Indianapolis, Raleigh, and Tampa are Placer.ai's markets to watch in 2026.
Placer Research
December 5, 2025
Industry Trends
Year-Over-Year Visits to Grocery Stores by State
Article
Article
Candle Day 2025 Highlights Enduring Pull of Strong Brands & Good Deals
The Kroger Co, is a leading player in the grocery store space, operating its epon lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu
Shira Petrack
Dec 15, 2025
2 minutes
Article
Article
Starbucks and Dunkin’s LTOs Boost Traffic
The Kroger Co, is a leading player in the grocery store space, operating its epon lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu
Shira Petrack
Dec 12, 2025
2 minutes
Article
Article
Placer.ai November 2025 Office Index: Post-Pandemic Record Occupancy
The Kroger Co, is a leading player in the grocery store space, operating its epon lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu
Shira Petrack
Dec 11, 2025
3 minutes
Executive Insights
Executive Insights
Dutch Bros vs. Dave’s Hot Chicken: The Veteran and the Rookie in America’s Restaurant Expansion Race
The Kroger Co, is a leading player in the grocery store space, operating its epon lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu
Kyle Inserra
Dec 10, 2025
3 minutes
Latest
Article
Is lululemon Poised for a Holiday Rebound?
Lululemon is outperforming in a challenging retail environment, with monthly visits climbing through fall and Black Friday delivering a substantial traffic surge. Early holiday momentum suggests the brand is positioned to capture share and drive strong year-end performance.
Bracha Arnold
December 9, 2025
2 minutes
Article
Placer.ai November 2025 Mall Index: Early Strength Offsets a Softer Black Friday
Early November momentum and a 3.1% surge on Black Friday offset a softer weekend, driving overall visits up YoY across the three mall formats. 
Shira Petrack
December 8, 2025
4 minutes
Article
Four Black Friday Signals for the 2025 Holiday Season 
Black Friday 2025 foot traffic trends show a holiday season defined by value-driven decisions, regional price sensitivity, and shifts toward budget-conscious categories. Longer in-store visits and standout gains for convenient, low-ticket coffee chains highlight shoppers’ deliberate, mission-focused approach to spending.
Shira Petrack
December 5, 2025
4 minutes
Article
Will Upscale Dining Lead the Holiday Season Again?
Holiday dining patterns highlight upscale and fine-dining restaurants as the strongest seasonal performers, with coffee, casual dining, and eatertainment showing targeted lifts. Emerging YoY trends point to premium full-service concepts leading demand again this December.
Bracha Arnold & Lila Margalit
December 4, 2025
4 minutes
Industry Trends
The Industry Trends Report offers insight into how visitation has changed over time across a variety of industries and regions in the United States. Easily view foot traffic metrics and compare year-over-year changes for the industries and states that interest you.
View Full Report
View Full Report
Article
Bracing for Impact: July's Manufacturing Surge Reveals Tariff Anxiety
U.S. industrial manufacturing saw a dramatic surge in July 2025 as companies rushed to beat an August 1st tariff deadline. This push, evidenced by increased visits from employees and logistics partners, was particularly strong in the auto and metals sectors.
R.J. Hottovy
August 4, 2025
2 minutes
Article
How EAT, TXRH & BLMN Are Navigating the Q2 2025 Dining Market
Q2 2025 foot traffic: Brinker surges on value, Texas Roadhouse stays strong, Bloomin’ Brands lags. See key insights now.
Bracha Arnold & Lila Margalit
August 4, 2025
4 minutes
Article
Life Time & Planet Fitness Q2 2025 Visit Recap
Life Time's slight Q2 visit dip is a strategic nuance, not a weakness, as it focuses on high-value members and expansion. Planet Fitness, with a 10.1% visit surge, validates its affordable model. Both are expanding, confirming a strong, bifurcated fitness market.
Bracha Arnold
August 1, 2025
3 minutes
Article
Growth vs. Optimization: A Q2 2025 Analysis of First Watch, Denny's, & Dine Brands
Discover two distinct paths to success in casual dining: high-income expansion vs. value-driven loyalty.
Shira Petrack
July 30, 2025
2 minutes
Article
Scaling Fast-Casual: CAVA's Depth vs. Sweetgreen's Breadth in Q2 2025
CAVA and Sweetgreen saw major visit growth in Q2 2025, but their expansion philosophies differ. See the data comparing CAVA's market depth to Sweetgreen's national breadth.
Shira Petrack
July 30, 2025
2 minutes
Article
The QSR Playbook for H2 2025: Lessons in Value and Innovation from Yum!, RBI, & Wendy's
Find out how leading QSR players Yum! Brands, RBI, and Wendy’s performed in Q2 2025.
Lila Margalit
July 29, 2025
4 minutes
Article
Kohl’s: More Than a Meme?
Kohl's has emerged as an unlikely meme stock. Is there anything lying beyond the internet buzz? We took a look at the company's foot traffic to find out.
Lila Margalit
July 28, 2025
1 minute
Article
More From Less: How CVS's Rightsizing Strategy Drove Growth in Q2 2025
Pharmacies have weathered a challenging landscape in recent years. We took a look at CVS's visit data to see how the company is faring in Q2 2025, how its rightsizing and optimization efforts have impacted visitation, and what location analytics reveals about some of its strategies.
Lila Margalit
July 28, 2025
3 minutes
Latest Reports
INSIDER
Report
Winning Holiday Shoppers in 2025: Key Insights for Advertisers and Retailers
Dive into the data to uncover the retail categories, audiences, and timing strategies poised to deliver high-impact campaigns this holiday season. 
Placer Research
October 30, 2025
INSIDER
Report
What is Driving Discretionary Spending in 2025?
See which discretionary retail categories are gaining momentum by delivering value, accessible upgrades, and immersive experiences.
Placer Research
October 2, 2025
INSIDER
Report
3 Trends Shaping the Grocery Sector Right Now
Discover the 2025 grocery sector trends driving growth across value, fresh, traditional, and ethnic formats. Learn how shifting consumer behavior, bifurcated spending, and short-trip missions are reshaping retail competition.
Placer Research
September 22, 2025
INSIDER
Report
Emerging Trends for CRE in 2025
This Placer Snapshot examines the evolution of key industries impacting commercial real estate. We explore the shifting dynamics of office visits, the recovery of shopping centers, and population growth patterns across the United States in 2025.
Placer Research
August 28, 2025
INSIDER
Report
A New Era for Retail Giants: Who’s Winning in 2025?
Find out how the Dollar General, Dollar Tree, and Costco's hyper growth have changed the retail landscape and see how Walmart and Target can stay competitive in today's value-driven market.
Placer Research
August 21, 2025
INSIDER
Report
LA vs SF: Divergent Office Recovery Paths
See the data on Los Angeles and San Francisco's divergent office recovery paths and understand why Century City is emerging as LA's standout submarket for CRE professionals.
Placer Research
August 4, 2025
6 minutes
The Anchor Logo
INSIDER
Stay Anchored: Subscribe to Insider & Unlock more Foot Traffic Insights
Gain insider insights with our in-depth analytics crafted by industry experts
— giving you the knowledge and edge to stay ahead.
Subscribe