Superstores

July 2025 promotions primarily boosted weekday retail traffic, but overall in-store visits were down YoY. Walmart notably defied this trend with increased visits. Consumers focused on high-value purchases during the period.

The US economy shows a split. Retail visits rebounded in May-June, driven by value and promotions, after a slow start. This consumer resilience contrasts with a slowdown in manufacturing and port activity since May, as businesses brace for potential tariff volatility in H2 2025.

Limited-edition product launches powerfully drive retail traffic. Trader Joe's Mini Totes and Target's Kate Spade launch show how manufactured scarcity and non-price incentives engage diverse consumers, proving their enduring power in today's market.

Target's visits slowed post-mid-2022. August's seasonal strength offers a comeback chance. Its August audience includes families, singles, and students. Target can leverage diverse offerings and in-store experiences to drive loyalty and year-round traffic.

Wholesale clubs were foot traffic winners in Q1 2025. We took a closer look at how weather and expanding footprints played a part in visitation trends for Target, Walmart, Sam’s Club, BJ’s Wholesale Club, and Costco Wholesale and how the demographic characteristics of visitors impacted in-store shopping behavior. 

Find out all the thoughts Chris Walton has had about retail throughout Q1 2025. Which brands are thriving, which are poised for a turnaround, and who may be on the decline?

Despite making up over 40% of American adults, Gen X and Baby Boomers are often overlooked by marketers in favor of Gen Z shoppers. We analyzed the latest data to better understand these frequently overlooked consumer segments. 

Foot traffic to the Placer 100 Index for Retail & Dining - the top-performing chains identified by the Placer.ai platform - stabilized in March 2025, with fitness and dining leading the way.