Superstores

Foot traffic to major warehouse clubs and superstores rose in fall 2025 as Costco, BJ’s, and Sam’s Club continued to thrive in a value-conscious environment, while early holiday promotions drove visits to Walmart and Target.

Technology is taking retail full circle, reviving old models like the milkman and general store. Dive into the data to see how innovations in retail apply new tools to old habits, bringing the industry back to basics with authenticity and a hyper-local focus.

Early-October sales events from major retailers aimed to capture value-seeking consumers across channels. While in-store traffic softened, e-commerce activity surged, highlighting how early promotions now set the stage for holiday demand both online and in-store.

Holiday 2025 reveals a split in consumer behavior. Affluent shoppers drive luxury growth, while budget-conscious consumers seek deals. Retail success depends on timing, precision, and understanding shifting priorities.‍

Retail in 2025 is being redefined by omnichannel convergence, creative merchandising, and tech-driven convenience. Walmart’s 4.5% sales growth underscores its edge over Amazon, while warehouse clubs modernize and grocers uncover new merchandising plays. The winners? Those adapting fastest to a constantly shifting retail landscape.

Costco continues to post steady traffic gains with rising same-store visits, longer dwell times, and favorable macro trends. Strong engagement and value positioning highlight lasting growth potential.

Costco’s early Executive Member hours are reshaping traffic patterns by shifting visits earlier, easing congestion, and encouraging shorter, more efficient trips—enhancing customer experience without raising labor costs.

Discover how aggressive store expansions by Costco, BJ's, and now Sam's Club are fueling visit growth and sparking new regional competition.