Migration & Regional Market Trends

Migration to the Mountain States has been on an upward trend in recent years. And one state in particular – Utah – has received an impressive influx of new residents. Which areas are experiencing the most growth? And what is driving migration to the Beehive State? We take a closer look. 

Texas has been a favored destination for Americans relocating from major population centers - but which metro areas are attracting new residents? Are people moving to major cities like Dallas, Houston, Austin, and San Antonio, or are they heading out to the suburbs? We take a closer look.

St. Patrick's Day is a day for bar crawls, green makeup, and drinks with friends. Cities host major celebrations, a draw to their downtown areas. What kind of a lift do bars and pubs get on the big day? And what other retail categories stand to benefit from the occasion? 

An uncharacteristic cold snap at the beginning of the year had a major impact on consumer behavior across several retail categories. How big an influence did the conditions have on foot traffic? We dove into the latest location analytics to find out.

Warby Parker and America's Best Contacts & Eyeglasses expanded their brick-and-mortar footprints recently. How did they fare in the final months of 2023? And what does their performance bode for the future of offline eyewear sales this year?

January is a time for new beginnings – and nearly half of Americans vowed to improve their fitness in the new year. So with 2024 picking up steam, we dove into the data to explore the current state of fitness. How did leading fitness chains perform last month?