Migration & Regional Market Trends

January is a time for new beginnings – and nearly half of Americans vowed to improve their fitness in the new year. So with 2024 picking up steam, we dove into the data to explore the current state of fitness. How did leading fitness chains perform last month?

Dutch Bros. has impressed with its foot traffic growth over the past few years. We took a closer look at the foot traffic data to understand where this chain’s growth is headed.

For many participants in the remote work debate, 2023 was a year for compromise - two days a week? Three? But what did the hybrid model look like in 2023? And who were last year’s office visitors? We dove into the data to find out. 

With the new year gathering steam, we dove into the data to explore consumer trends impacting Starbucks and Dunkin’ in 2023. What were the biggest days of the year for the two chains? And who were the java enthusiasts driving visits to the two chains last year?

Which grocery brands were most popular in 2023? Did large chains dominate the scene, or did smaller regional or local banners also take market share? We look at the foot traffic to discover the broader trends that shaped brick-and-mortar grocery shopping last year.