Migration & Regional Market Trends

St. Patrick's Day is a day for bar crawls, green makeup, and drinks with friends. Cities host major celebrations, a draw to their downtown areas. What kind of a lift do bars and pubs get on the big day? And what other retail categories stand to benefit from the occasion? 

An uncharacteristic cold snap at the beginning of the year had a major impact on consumer behavior across several retail categories. How big an influence did the conditions have on foot traffic? We dove into the latest location analytics to find out.

Warby Parker and America's Best Contacts & Eyeglasses expanded their brick-and-mortar footprints recently. How did they fare in the final months of 2023? And what does their performance bode for the future of offline eyewear sales this year?

January is a time for new beginnings – and nearly half of Americans vowed to improve their fitness in the new year. So with 2024 picking up steam, we dove into the data to explore the current state of fitness. How did leading fitness chains perform last month?

Dutch Bros. has impressed with its foot traffic growth over the past few years. We took a closer look at the foot traffic data to understand where this chain’s growth is headed.

For many participants in the remote work debate, 2023 was a year for compromise - two days a week? Three? But what did the hybrid model look like in 2023? And who were last year’s office visitors? We dove into the data to find out.