Migration & Regional Market Trends

With the new year gathering steam, we dove into the data to explore consumer trends impacting Starbucks and Dunkin’ in 2023. What were the biggest days of the year for the two chains? And who were the java enthusiasts driving visits to the two chains last year?

Which grocery brands were most popular in 2023? Did large chains dominate the scene, or did smaller regional or local banners also take market share? We look at the foot traffic to discover the broader trends that shaped brick-and-mortar grocery shopping last year.

Florida has long been a popular tourist destination, and Tampa is quickly becoming a vacation hotspot. The city has seen its tourism sector grow over the past few years, so we dove into the location analytics data to better understand these tourism trends.