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Holidays & Seasonal Trends

INSIDER
Report
Retail Trends to Watch in 2026
Which retail trends are set to define 2026? Using location intelligence, we explore the shifting patterns that could shape the retail landscape in the year ahead.
Placer Research
November 14, 2025

Articles & Executive Insights

Article
Winter Storm Fern Sparked a Retail Rush
Shira Petrack
January 27, 2026
3 minutes
Article
Surprises You Should Have Expected
Ethan Chernofsky
January 5, 2026
3 minutes
Article
Younger Shoppers, Consolidation Boost Holiday Traffic to Michaels & Hobby Lobby
Saskia Freud Stiebel
January 2, 2026
3 minutes
Article
Value, Bifurcation, and Self-Gifting During the 2025 Holiday Season
Shira Petrack
December 30, 2025
4 minutes
Article
Super Saturday Data Reflects More Selective Holiday Shopper
Shira Petrack
December 26, 2025
4 minutes
Article
RE(I)KEA: Setting Their Own Promotional Calendar
Ezra Carmel
December 24, 2025
3 minutes
Article
E-Commerce Strength Outpaces Manufacturing Weakness Going Into 2026
Placer.ai analysis reveals a two-speed economy heading into 2026: E-commerce fulfillment traffic surged 6.6% in November, outpacing a 3.5% decline in manufacturing activity.
Shira Petrack
December 18, 2025
2 minutes
Article
Candle Day 2025 Highlights Enduring Pull of Strong Brands & Good Deals
Candle Day’s performance in 2025 highlights how value-driven promotions and strong brand loyalty can sustain discretionary spending even in a cautious consumer climate.
Shira Petrack
December 15, 2025
2 minutes
Industry Trends
The Industry Trends Report offers insight into how visitation has changed over time across a variety of industries and regions in the United States. Easily view foot traffic metrics and compare year-over-year changes for the industries and states that interest you.
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Reports

INSIDER
Report
Winning Holiday Shoppers in 2025: Key Insights for Advertisers and Retailers
Dive into the data to uncover the retail categories, audiences, and timing strategies poised to deliver high-impact campaigns this holiday season. 
Placer Research
October 30, 2025
INSIDER
Report
Hotels in the Heart of the City
Dive into the data to examine hotel visit trends across four major downtown cores: Miami, Chicago, New York, and Los Angeles.
Placer Research
March 10, 2025
6 minutes
INSIDER
Report
2024 Holiday Lessons: Paving the Way for 2025 
Dive into the 2024 holiday season retail and dining foot traffic data to uncover valuable insights for holiday success in 2025.
Placer Research
January 9, 2025
9 minutes
INSIDER
Report
Meet You at the Mall: Malls' Summer Draw
We dove into the data to see how malls have been performing in 2024 – and explore factors driving mall foot traffic during peak summer months
Placer Research
October 11, 2024
8 min read
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