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Full Service Restaurants

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Report
The Forces Shaping Consumer Traffic in 2026
Explore how higher gas prices, the search for value, and nostalgia-driven demand shaped consumer traffic and behavior in H1 2026.
Placer Research
July 27, 2026

Articles & Executive Insights

Article
Darden: Dining Dominance Undeterred 
We take a closer look at how Darden Restaurants, Inc. has performed over the past few months and examine the impact that the company's proposed acquisition of Tex-Mex chain Chuy's might have on Darden.
Bracha Arnold
September 12, 2024
4 minutes
Article
Placer.ai White Paper Recap – July & August 2024
In July & August 2024, Placer.ai released multiple white papers. Read on for a taste of our findings from two of them: 2024 Hotel Visit Trends and Retail Giants in 2024: Walmart, Costco, and Target's Competitive Edge.
Bracha Arnold
August 29, 2024
5 minutes
Article
Fun Away From The Sun: Checking in With Eatertainment
We dive into the foot traffic data for two leading eatertainment chains - Dave & Buster's and Main Event - to see how they are faring as summer winds down. 
Bracha Arnold & Lila Margalit
August 27, 2024
4 minutes
Article
Denny’s and IHOP: An All-Day Breakfast Matchup
Breakfast diners Denny's and IHOP are two of the most popular full-service restaurants (FSRs) in the United States. We explore the data to see how they stack up against one another on key visitation metrics. 
Lila Margalit
July 31, 2024
4 minutes
Article
First Watch, Texas Roadhouse, and Applebee’s: An FSR Roundup
Against the backdrop of what remains a challenging time for full-service restaurants (FSRs), we dove into the data to check in with three of America’s leading FSR chains – First Watch, Texas Roadhouse, and Applebee’s. How did they fare in Q2 2024? And what lies in store for them in the months ahead?
Lila Margalit and Noam Maman
July 17, 2024
3 minutes
Article
Limited Time Offers: Price Wars Boost Visits
Restaurants are increasingly turning to limited-time offers (LTOs) to attract cost-conscious consumers. We take a closer look at several dining chains – Buffalo Wild Wings, Starbucks, Chili’s, and McDonald’s – to see how their recent LTOs were received by diners. 
Bracha Arnold
July 11, 2024
4 minutes
Industry Trends
The Industry Trends Report offers insight into how visitation has changed over time across a variety of industries and regions in the United States. Easily view foot traffic metrics and compare year-over-year changes for the industries and states that interest you.
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Reports

INSIDER
Report
Dining In 2026: All Roads Lead To Value
How shifting consumer priorities are reshaping value perceptions across QSR, fast casual, and casual chains.
Placer Research
July 9, 2026
INSIDER
Report
3 Strategies for Full-Service Success in 2025
Dive into the data to uncover strategies helping full-service restaurant chains succeed in what remains a challenging environment.
Placer Research
February 20, 2025
INSIDER
Report
10 Top Brands to Watch in 2025
Dive into Placer’s list of 10 top brands – and three potential surprises – for 2025, and find out what the data says about these brands’ growth accelerators.
Placer Research
January 16, 2025
14 minutes
INSIDER
Report
Pricing Strategies Driving Restaurant Visits in 2024
Dive into the data to explore the state of the restaurant industry in 2024 and see how leading chains are navigating the challenges posed by rising prices.
Placer Research
September 26, 2024
7 minutes
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